Twitter Analytics Easy Mode: Which Stats Get Followers

Using Twitter analytics to grow your account can feel overwhelming.

There are plenty of numbers to look at, but the real question is: how do you use them to actually grow?

Let’s break it down simply, step by step, and give you a simple framework to know what to look at.

You’ll learn how to check Twitter analytics stats so you know what actual actions to take to continue growing.

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What is the Most Important Metric on Twitter?

While reach and engagement are key, there’s a more strategic way to think about growth.

Obviously follower count go up = good… but here’s how we think of it:

1. Engagement Quality
   Are the right people engaging with you for the right reasons? For example, you might get lots of retweets on a viral meme, but if your goal is to build a community of industry professionals, are those retweeters your ideal audience?
   
2. Content Impact
   Which of your posts sparked engagement with your target audience? Fedica’s algorithms can help you track not just the volume of engagement but also the types of accounts engaging with you, so you can double down on what works.

More on this below…

How Do I See Twitter Analytics?

If you’re on X Premium, we wrote an X analytics guide with images to seeing your analytics page:

1. Tap your profile picture on mobile, or in the left menu on Desktop;
2. Click “Premium,” then
3. Click “Analytics.”

Below we break down what to actually look for to get you the growth you want...

How to Read Your Twitter Analytics to Grow Followers

Here’s a breakdown of key metrics and a First Principles approach to using them for follower growth:

1. Start with Impressions

Impressions tell you how many people saw your post. This is your starting point because you can’t get engagement or followers if your content isn’t being seen.

Questions to ask:

• Are your posts reaching enough people?
• Which types of posts or topics get the highest impressions?

If your impressions are low, consider experimenting with post timing (automatic with Fedica), hashtags, or formats (like videos instead of only images). Analyze which of your past posts had higher impressions and reverse-engineer what worked.

How? List what is similar with your top high impression posts and what is similar with your low impression posts. Do more of what works and less of what doesn’t.

2. Look at Engagements

Engagements include likes, retweets, replies, and profile visits. These interactions show how people are reacting to your content. High engagement indicates your content resonates, while low engagement might mean you need to refine your messaging to prompt others to share their opinion, reply to a question, or debate a topic.

Key focus:

• Engagement rate (engagements ÷ impressions) tells you how well your content is connecting with viewers.
• Identify which posts have the highest engagement rates and why they worked. Was it the topic? The tone? The format?

If engagement is low despite decent impressions, your content might not be relevant to your audience. Experiment with new angles or formats.

3. Check Profile Visits

Profile visits show how many people were intrigued enough by your post to check out your profile. Beware, sometimes people click on your profile to unfollow you. Also, on desktop, you can follow/unfollow people without seeing their profile.

How to use it:

1. Optimize your profile.
   If profile visits are low compared to engagements, revisit your bio, pinned post, and profile photo. Your profile should clearly communicate who you are, what you offer, and why someone should follow you. A compelling pinned post can act as a snapshot of your content or provide something valuable, like a lead magnet or guide.
2. Include a call-to-action (CTA).
   Encourage profile visits by directing viewers to your pinned post for more details, a free resource, or exclusive content. For example, if your post mentions a checklist, toolkit, or guide, make it clear that the link or details can be found on your pinned post.
3. Analyze posts driving visits.
   Posts that lead to high profile visits indicate curiosity or interest. Review what about those posts worked—was it the topic, the tone, or the promise of value? Use this information to create similar posts with CTAs that direct viewers to your profile.

4. Track Follows

Follows are the ultimate metric for growth. Analyze which posts directly led to new followers. By the way, with Fedica, you can track follow and unfollows across the world to see which days and what content lost or gained followers at the highest level.

Questions to ask:

• What was the topic of the post?
• Did it align with your audience’s interests?
• Did the post link to your profile in some way (e.g., a thread, a CTA)?

If you’re not seeing new followers despite high engagement, your content might not clearly signal what your account is about. Try being more explicit in your value proposition or include calls-to-action (e.g., “I post about tips on home workouts for busy moms,” or “Follow for daily memes about cats being unhinged”).

5. Use Content-Type Insights

X Premium analytics also let you filter by post type (e.g., text, images, videos). But Fedica let’s you filter by keyword so you can see what posts generate the following stats:

• list of accounts
• their demographics
• all related top-performing keywords to post about next
• list of all best and worst posts with that keyword

Next step: If videos consistently outperform text posts, prioritize video content. If polls or threads drive the most engagement, incorporate more of them into your strategy. Use Fedica’s pipeline content queues to colour code your content and know if you have the right balance in your calendar.

Using These Stats to Know Your Next Move

Growth on X is about finding patterns and doubling down on what works:

1. Impressions tell you what’s visible. Increase reach with timing, hashtags, and popular formats.
2. Engagements show what’s resonating. Use this feedback to refine your content.
3. Profile visits indicate interest. Optimize your profile for conversions.
4. Follows confirm your value. Post more of what converts.

How to Check the Success of Your Twitter Analytics on X

Above, we looked at what to do when you have impressions, profile visits, and engagement metrics like retweets, likes, and replies.

To grow your account, focus on reach and engagements. Why?

Because the more people engage with your posts, the more they’ll show up on others’ feeds, giving you greater reach.

But here’s the thing: not all engagement is worth the same. You could go viral—but are those people your target audience? Are they likely to follow, share, or buy from you?

That’s where tools like Fedica can help you go deeper, showing who is engaging with your content and whether they’re the right audience for your goals.

All of these metrics create a feedback loop to refine your strategy, grow your audience, and make your posts more impactful. Here’s what else you see in Fedica’s deeper Twitter analytics:

Curious about all the analytics you get with Fedica?

How to Get Twitter Data for Analysis

X doesn’t have the ability to export your analytics with follower stats like demographics and account handles and more, but Fedica keeps you in control. You can export:

• Engagement data
• Audience demographics
• Lists of accounts interacting with your content
• Full keyword analysis reports for Twitter Hashtag analytics
• Lists of other people’s followers with a Twitter account stats report

With just one click, you can generate PDFs or spreadsheets to keep track of your growth and strategy. It’s for anyone serious about using Twitter to grow their agency or brand.

What Does Twitter Data Show?

Twitter analytics now offer slightly more than the original stats back in 2023, but the data is still limited. It’s not historical, meaning you can only see a few months back. Plus, you can’t export the data with audience accounts, making it harder to have the data show you real actions to grow your account.

Fedica gives you ownership of your data. With historical analytics, you get clarity to refine your content strategy. It also connects metrics to the accounts behind the data, so you know who’s engaging and why—all in one place.

Where is My Twitter Analytics Audience?

Wondering where your followers are from? Fedica has a unique feature powered by its Tweepsmap algorithm. You can see:

• Where conversations are happening globally
• How your audience is spread across regions
• Detailed demographic breakdowns of your followers

This kind of insight helps you tailor content to resonate with specific communities or regions, making your posts more relevant and impactful.

Did Twitter Remove Analytics?

No, Twitter didn’t remove analytics. After a temporary pause, they introduced basic analytics for X Premium users. However, you don’t need an X Premium account to access analytics. Fedica provides advanced tools with more depth, accuracy, and accessibility, helping you track and grow without the extra subscription cost.

How to Measure Audience Engagement with Twitter Analytics

Key Twitter Engagement Metrics

• Engagement Rate: This is a crucial metric.
  • Calculation: (Total Engagements / Total Impressions) x 100
  • Engagements include: Likes, Retweets, Replies, Quote Tweets, Video Views, URL Clicks, Hashtag Clicks, Detail Expands, User Profile Clicks.

Basically,

• 1% to 3.5%: Indicates an average to good engagement rate.
• 3.5% to 6%: Reflects a strong and high level of audience engagement.
• Above 6%: Represents an fantastic engagement rate, showcasing very high audience interaction.

How to Measure the Success of Audience Engagement with Twitter Analytics Tools

Let’s reverse engineer success using Twitter analytics tools. To truly measure success, ask yourself:

1. Why am I creating this content? Are you selling something, building a community, or aiming for brand awareness?
2. Is my engagement aligned with my goals? If your goal is to attract clients, for example, are your posts drawing in the right audience?

1. Define Your Goals to reverse-engineer success

• What are you trying to achieve with your Twitter growth?
  • Increase brand awareness?
  • Drive website traffic?
  • Generate leads?
  • Build a community?
  • Improve customer service?
    
• Be Specific
  Instead of “increase brand awareness,” aim for “increase brand mentions by 20% in the next quarter.”

2. Track Key Metrics

• Beyond raw follower count:
  • Website clicks
    Monitor how many people are clicking through from your tweets to your website.
    
  • Mentions
    Track how often your brand or relevant keywords are mentioned in other tweets.
    
  • Lead generation
    If applicable, track how many leads are generated through Twitter interactions (e.g., direct messages, form submissions).
    
  • Sales
    If applicable, monitor if Twitter activity directly translates to sales.

3. Analyze Data & Identify Trends

• Use Twitter Analytics
  Examine data on your top-performing tweets, audience demographics, and know that posting times auto-post at when your followers are online in Fedica.
  
• Look for Patterns:
  • What types of content receive the most engagement? (e.g., images, videos, polls, Q&As)
  • What hashtags are most effective?
  • What times of day are your followers most active?
    
• Compare Performance
  Track your progress over time and compare your results to industry benchmarks or competitor performance when you get Twitter analytics for another account

4. Refine Your Strategy

• Next, based on your analysis, adjust your approach:
  • Content Strategy
    Experiment with different content formats and topics.
  • Posting Schedule
    Optimize your posting times for maximum reach.
  • Engagement Tactics
    Actively engage with your followers by responding to comments and direct messages.
  • Paid Promotion
    Consider using Twitter Ads Targeting to boost your reach and engagement, or pick the right people to see your content with Fedica.

5. Continuous Monitoring & Improvement

• Regularly review your Twitter analytics.
• Stay updated on the latest Twitter algorithm changes and best practices.
• Continuously experiment and refine your approach to maximize your results.

Fedica’s advanced analytics help you connect these dots. Seeing which topics resonate with your target audience alone lets you keep growing over time.

Need to analyze other accounts or conversations?

How Do You Measure Audience Engagement?

Twitter’s engagement stats are helpful but basic. With Fedica, you can:

• Filter engagement by specific topics or keywords
• See which posts drive the most interest in specific demographics
• Identify the accounts behind the numbers

This level of clarity helps you pinpoint what’s working and replicate it, making growth less of a guessing game and more of a system.

Why Use Fedica for Twitter Analytics?

Fedica makes Twitter analytics actionable by:

• Showing the accounts behind the metrics
• Recommending new topics to post about
• Allowing you to export and own your data
• Providing deeper, more accurate insights than X

With Fedica, you’re not just looking at numbers—you’re getting the roadmap to grow your audience with purpose.

Key Takeway for Twitter Analytics Growth

Honestly, growing on Twitter isn’t as hard as it seems if you focus on the right stuff.

Look at impressions, engagement, and profile visits to figure out what’s working, what isnt, list those things and create new content with that in mind. Also see what topics your audience likes the most by filtering content, and if they match the target audience you have in mind, post more about those topics. And if you’re using Fedica, it’s even easier—you can actually see the people behind your stats and know who is engaging, not just numbers.

That makes tweaking your posts way simpler.

Just find what works, keep doing more of it, and let your analytics guide you.