X (Twitter) Analytics
Twitter Hashtag Analysis
Fedica's Twitter hashtag analysis measures the full impact of any hashtag, keyword, account, or phrase on X (Twitter): who's talking about it, how far it reached, and who the most influential voices are. Built for social media managers, Fedica turns a 100-post sample or a 20,000-post PRO report into a clear picture of any campaign or conversation.
Key Capabilities
Who's Talking About It
Fedica's hashtag analysis identifies exactly who's part of the conversation, not just how many people, whether it's your own campaign or a competitor's. See who's mentioning your brand, hashtag, or keyword, and what kinds of people engaged with you. Identify the most influential advocates in the conversation, plus influencers who share your target demographic. And see full demographics (occupation, age, language, and gender) alongside brand affinity with the people you reached.
Engagement & Reach
Engagement and Reach Metrics
Beyond who's talking, Fedica shows how your content performed. See where your posts were reposted, plus an estimated reach and virality breakdown by mentions, reposts, and posts. Track where and when people are engaging with you, through engagement location and a mention activity timeline. See the sentiment behind the engagement, not just the volume. And get a full breakdown: total posts, replies, reposts, likes, and quotes.
Content
Content and Discovery
The report also surfaces the content actually driving the conversation.
- Best posts: see which posts performed best in the campaign.
- Post transcript: read a full transcript of the posts.
- Top associated hashtags: see which hashtags are showing up alongside yours.
- Related topics: see what other topics came out of the discussion.
- New hashtags and keywords: discover new hashtags and keywords for your strategy.
- Where it's happening: see where the X (Twitter) conversation is actually taking place.
Location
See Where The Conversation Is
Fedica maps most of those who post the hashtag, keyword, or account on an interactive, exportable map. The interactive map can be drilled down by country, state/province, or city, and lets you see not only the people in that city but also the actual post containing the hashtag or keyword so you can measure if the conversation is different by geography.
You can also visualize the conversation in a chart or table format.
Download the overall stats to Excel, or download the data for each individual city, state/province, or country.
The vast majority of posts on X don't have location information (roughly less than 1% of posts based on our analysis), but Fedica uses its proprietary AI algorithms to identify the location of most posts, so you can see where the conversation is happening even when the posts themselves don't have location data.
Take Action
Engage Directly From the Report
Fedica doesn't just show you the data. It lets you act on it. Engage directly with selected accounts, top influencers, contributors, and top posts. Reply, repost, like or quote right from the report!
Related Tools
Pair It With These Fedica Tools
Hashtag analysis works even better alongside these Fedica tools.
- Measure the impact of individual tweets or small groups of tweets that don't share a unique hashtag or keyword with Tweet Reach.
- Discover if anyone mentioning your hashtag or keyword is already following you with Filter X Followers.
- Analyze any account behind the conversation with X (Twitter) Account Analysis.
- Get alerted by email whenever your hashtags or keywords are mentioned on X with Twitter Alerts.
How It Works
How Twitter Hashtag Analysis Works
- Enter a hashtag, keyword, account, or phrase you want to measure.
- Choose a SAMPLE report, included with your plan, or a PRO report with additional per-report fees, depending on how much data you need.
- Review who's talking, how far it reached, and who the most influential voices are.
- Drill into demographics, sentiment, and location, down to the city level.
- Engage directly with the accounts and posts driving the conversation, right from the report.
Twitter Hashtag Analysis Specs
| Spec | Detail |
|---|---|
| Platform | X (Twitter) only |
| SAMPLE report | Included with Grow plan or higher; up to 100 posts; last 7 days |
| PRO report | Up to 20,000 posts; any period since 2006 |
| Data included | Audience demographics, brand affinity, engagement sentiment, reach and virality, interactive location map |
| Plan availability | SAMPLE: Grow plan or higher. PRO: Grow plan or higher; additional fees apply per report |
The SAMPLE report requires Fedica's Grow plan or higher. The PRO report also requires Fedica's Grow plan or higher, and additional fees apply per report. See Fedica's plans for full pricing details.
FAQ
Frequently Asked Questions
What does Fedica's Twitter hashtag analysis show me?
- Fedica's Twitter hashtag analysis shows who's talking about any hashtag, keyword, account, or phrase, how far it reached, who the most influential voices are, and the demographics and sentiment behind the engagement, all from a single report. Start with a SAMPLE report, or go deeper with a PRO report covering up to 20,000 posts back to 2006. Drill down to the city level to see where it's happening. And engage directly with the people you find, right from the report.
What's the difference between the SAMPLE and PRO hashtag report?
- The SAMPLE report requires Fedica's Grow plan or higher and covers up to 100 posts from the last 7 days. The PRO report covers up to 20,000 posts from any period going back to 2006, and requires additional per-report fees on top of the Grow plan.
Can I see who's most influential in a hashtag or keyword conversation?
- Yes. Fedica identifies your most influential advocates in the conversation and shows which influencers share your target demographic, so you know who to prioritize engaging with before you reach out to anyone else.
Does the hashtag report show me where the audience is located?
- Fedica maps most of those who engaged with your hashtag, keyword, or account on an interactive, exportable map, drilling down to the city level, so you know where your conversation is happening.
Can Fedica find location data even when a post doesn't include it?
- Based on our analysis, less than 1% of posts have location information set, but Fedica's proprietary AI algorithms typically identify the location for over 50% of posts on average, so you can still see where the conversation is happening down to the city, state, or country.
Can I track brand affinity and demographics for a hashtag?
- Yes. Fedica shows brand affinity for the people you reached, plus full demographics, including occupation, age, language, and gender, so you know who's engaging with your content.
Is the hashtag analysis report available on the free plan?
- Hashtag analysis reports require Fedica's Grow plan or higher; PRO reports carry additional fees on top of that.
Sample Report
See a Sample Hashtag Analysis Report
This is what a full Fedica hashtag analysis report looks like, from who's talking about it to your city-level engagement map.
