Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!
If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.
Too many companies think that social media = content creation. It doesn’t.
Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.
Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.