Year: 2021

Tweet Reach Shut Down: Whats the Alternative?

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Despite their large user base, Union Metrics (formally Tweet Reach) has transitioned their platform to “Listen, powered by Brand watch”. This unexpected switch has now ended their free offering for hashtag analysis, as well to their more affordable hashtag analysis plans. If you are one of the affected users, Fedica hashtag analysis tool can be … Read more

Social Media Gone Professional

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It is with no doubt that social media usage has been on a rapid incline over the years. With constant growth in users, social media sights have advanced their services. Where once just focusing on individual functions such as networking or image sharing, social media sights have now expanded into multifunctional services. Live streaming, shopping and social audio, are just a few of the functions that social media platforms have expanded on and will only continue from there.

The popular social networking service, X (formerly Twitter), has been a top leader when it comes to the emergence of trends. Their current launch of X for Professionals gives users a more enriched service by offering additional professional tools that are not offered to regular users. The new function caters to the advancing world of social media careers and marketing where X has now made it easier than ever to promote, feature, and shop on businesses, creators, publishers and developers accounts.

It is becoming easier than ever for users to showcase content and enhance their online presence. Professional profiles enable users to have a more defined way to present their account online with two new features:

  • Professional Identification: Indicates that a profile is professional and showcases what kind of profession they identify as
  • Profile modules: Allows users to share what is most important to them

The beginning of professional profiles began April 2021, where the “About Module” was released. Since then, the newsletter module, Revue, and the Shop module, have been created in alignment with Twitters efforts around accessible shopping.

Although the tools offered to professional accounts are only to a small range of users, Twitter is working towards expanding their markets to bring these features to everyone.

How to Schedule Tweets with Tagged Media

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The ability to schedule tweets with tagged photos is FINALLY here! Take advantage of our publishing features with our newest addition: tagging in media of scheduled tweets! Fedica users now have the ability to elevate their social media publishing even further by scheduling tweets with tagged media directly into their feed or in a Twitter … Read more

How to Schedule X (once Twitter) Polls

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For years, X (formerly Twitter) users have been asking for the ability to schedule polls, but there has never been tools to support this function. That changes today! Here’s how to schedule X polls: Take advantage of our publishing features with our newest addition: scheduling X polls! Fedica users now have the ability to elevate … Read more

How to Write Email Newsletters that People will Actually want to Read

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Although we’ve heard the fundamental marketing rule of “not blasting your followers with content”, many marketers are still often caught doing so. The pick-up lines of “Hi there!” or the spammy feeling people pick up on from “pushing” of content can become apparent. Go ahead and check your inbox right now. There is probably some … Read more

Social Media Marketing is Easy When its Mostly Automated

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“A good tool improves the way you work. A great tool improves the way you think.” Any great social media tool gives you the data you need to understand your audience to make informed decisions that build a strong community. Imagine if everything you create contributed directly to building a loyal relationship with your audience. … Read more

3 Best Practices for Better Video Marketing

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As video ads get 6x more engagements than photos, and with a 72% year-over-year increase in watch time, only 38% of video marketers plan to include Twitter in their 2020 video marketing strategies. Top publishers are ramping up their video posts by 90-100% on Instagram, and 70% of marketers are looking to focus more on … Read more

3 Easy Principles to Creating Viral and Super Shareable Content

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Viral content is not impossible. It’s essentially carefully crafted highly shareable messages. With enough practice, quality, and patience, you’re sure to create a post that goes viral! It’s a skill that can be learned. No matter what the medium, the principles of virality are the same: Make content that is useful or helpful to your … Read more

6 Methods to Gain New Twitter (now X) Followers and Grow Your Audience

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Overview: Polish your profile. Be consistent but not overbearing. Analyze and optimize your performance. Be personable and interact with others. Understand X’s algorithm. Leverage your audiences outside of X. X (formerly Twitter) is debatably the quickest way to grow your social following from scratch. Not only is the platform poised to grow in years to come, but X … Read more

The Benefits and Perks of Remote Working

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Remote working is often defined as an innovative work style that allows professionals to work outside a traditional office environment. In simple terms, working from home. It is a style of work that often allows more flexibility in one’s day-to-day life and has exceeded in popularity due to the pandemic. While it can have its … Read more

Tweet Chats: How they Work and what to Expect

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Twitter chats are used for public discussions on specific topics. They allow people to participate in engaging conversations and shared topics of interest. They are a perfect way to connect and network with others in your industry on a larger digital scale! Conversations take place at scheduled times with a predetermined hashtag curated by the … Read more

How We Used Twitter (now X) Threads to Increase Impressions by 2417%

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Introduction X (formerly Twitter) threads are often used to express more than just the 280-character limit. However, they are often left unnoticed on the advantage which they provide for boosting engagement and increasing traffic! To stay on top of our publishing game, we utilize Fedica to schedule posts to be posted daily at the most … Read more

4 Must-Have Apps for Spring 2021

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The sun is shining and the air is warm. It is now that time of year again to finally step outside and start enjoying the regrowth of the spring season. To prepare for the new season, let’s take a look at some of the best apps to help you get yourself and your space rejuvenated … Read more

Tips and Tricks for Twitter (now X) Growth

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People often find themselves stuck in a rut with their X (formerly Twitter) engagement levels weak and their following stagnant. However, most users do not realize the time and effort it requires to gain traffic and engagement on their content in order to maintain a well-balanced profile that has a growing audience. Still suck? Let … Read more

Stay Connected This Season

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As majority of us approach the year mark of the first lockdown, it comes with no surprise the way our communication styles has shifted in order to stay in touch with loved ones. Resorting to a screen has been the only option for most, where video chats and direct messaging is the most efficient and … Read more

Material Money: How to Have a Relevant Blog in the Digital World of Wealth

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Sports cars, private jets, and million-dollar mansions are just a few things that are constantly popping up across social media. Users are constantly flaunting their most expensive handbags and consistently sharing photos of gourmet dinners. It is these things that the average person does not necessarily have but has the chance to simultaneously experience through … Read more