How to Hire The Best Freelancer For You

Are you looking to hire a freelancer? There’s scores of them and with the ability of technology to reach so many people, this might be the best time to do so. On the other hand, you might receive sixty applications for one job posting. How do you choose who’s the best fit for you and … Read more

7 Things Never to Say During a Job Interview

If you were in high school in the early 2010s, you might remember taking careers class. There, teachers taught how to write resumes despite students having next to nothing to put in them, how to dress for job interviews (wear a clean shirt), and how to present ourselves during that interview. Some of their advice … Read more

The Online Advertising Gold Rush

It’s finally happening. According to the highly-anticipated Internet Trends Report by Mary Meeker, the amount being spent on Online Advertising is about to surpass the amount being spent on TV ad spots for the first time ever in 2017. 2017 Internet Trends Report from Kleiner Perkins Caufield & Byers Yes, you read that right. This … Read more

The Social Selling Mistake that is Killing Your Business Right Now

If you own and operate an online business — or even a business with an online presence in addition to brick and mortar stores — then it’s imperative you know what social selling is. While the term itself intuitively explains it somewhat, let’s understand the concrete meaning: Social Selling: utilizing social networks and online mediums … Read more

6 Great Methods for Putting a Stop to Customer Churn

Chances are that your business is affected by customer churn — however, how familiar are you with this concept? If you’re not aware of the true definition of customer churn and how it can harm your business, the time to educate yourself is now. Simply put, customer churn is the percentage of customers that stopped … Read more

6 Tips to Creating Compelling Content Your Audience Will Share

What makes content worthy of being shared? It’s got to spark interest, be informative, entertaining or inspiring. When writing a blog, crafting a tweet, or creating a story, it’s understandable to get caught up in brand goals and ROI. You may lose focus on what is the most effective approach to promote a new product … Read more

Prospecting: 3 Reasons Why Your Buyers Are Turned Off

A good salesperson will follow up with prospects as soon as they come to them. A great salesperson understands that sales by nature, is a very competitive industry, and prospects on a consistent basis. Prospecting is the core of salesmanship, the foundation of every sale and signed dotted line. Yet, even the most senior and … Read more

9 Jobs That Are at Risk of Being Replaced by AI

Do you believe that artificial intelligence (AI) is powerful and smart enough to take over the majority of jobs in the future? Should people start rethinking their career choices and choose jobs that are the least likely to become obsolete thanks to automation? According to Sinovations Ventures’ Dr. Kai-Fu Lee, predicting the future of tech … Read more

Learn Graphic Design: 5 Quick Tips

  In our increasingly visual world where the overflow of information makes individuals immune to content, good graphics and graphic design skills are pivotal to making your materials stand out. In a post published by Huffington Post, content with visual context generates 53% more engagement than a text-based posts and that is a result of … Read more

8 Skills Every Social Media Manager Needs

To boost your company’s social media presence, your social media manager should have the right mix of skills. Every social media team is different. They vary in size and structure. And while your team may have specific people in charge of copywriting, creating visual content, or SEO, every social media manager should still embody all … Read more

5 Things to Do During Your First 5 Days as Social Media Manager

It’s interesting to realize that just 10 years ago, roles like social media managers did not even exist. Today, just about every company has a social media presence and have a dedicated member of their organization managing it. And because social media management is a relatively new skill, it’s not that surprising for many of … Read more

Video: How to Set Up Alerts on Hashtags and Keywords

At its very core Twitter is designed to move fast and to allow anyone to voice their opinion about any topic, hashtags, brand or account. This means YOUR business as well. Staying on top of news is crucial to making good business decisions. BUT we are all busy and don’t have the time to continuously … Read more