You must have heard that X has doubled its character limit from 140 to 280. For those who have been tweeting for years, the reactions have been varied. On September 27, 2017, Twitter CEO Jack Dorsey himself posted a noticeably longer than usual post announcing the change: “This is a small change, but a big … Read more
Some of the most successful social media marketing campaigns have gone viral because they touched people. It may have made people laugh, cry, or get angry; one thing is for sure – it hit them on a deeper, more personal level. To improve conversions and maximize your returns from social media marketing, it’s essential that … Read more
Are you looking to hire a freelancer? There’s scores of them and with the ability of technology to reach so many people, this might be the best time to do so. On the other hand, you might receive sixty applications for one job posting. How do you choose who’s the best fit for you and … Read more
If you were in high school in the early 2010s, you might remember taking careers class. There, teachers taught how to write resumes despite students having next to nothing to put in them, how to dress for job interviews (wear a clean shirt), and how to present ourselves during that interview. Some of their advice … Read more
It’s finally happening. According to the highly-anticipated Internet Trends Report by Mary Meeker, the amount being spent on Online Advertising is about to surpass the amount being spent on TV ad spots for the first time ever in 2017. 2017 Internet Trends Report from Kleiner Perkins Caufield & Byers Yes, you read that right. This … Read more
If you own and operate an online business — or even a business with an online presence in addition to brick and mortar stores — then it’s imperative you know what social selling is. While the term itself intuitively explains it somewhat, let’s understand the concrete meaning: Social Selling: utilizing social networks and online mediums … Read more
Chances are that your business is affected by customer churn — however, how familiar are you with this concept? If you’re not aware of the true definition of customer churn and how it can harm your business, the time to educate yourself is now. Simply put, customer churn is the percentage of customers that stopped … Read more
What makes content worthy of being shared? It’s got to spark interest, be informative, entertaining or inspiring. When writing a blog, crafting a tweet, or creating a story, it’s understandable to get caught up in brand goals and ROI. You may lose focus on what is the most effective approach to promote a new product … Read more
Social media marketing is so much more than just creating a list of content that you intend to publish on Facebook. Entrepreneurs and companies, big and small, need a strategy in place if they want to be effective in social media marketing. Marketing on social media is a lot like how you do business in … Read more
A good salesperson will follow up with prospects as soon as they come to them. A great salesperson understands that sales by nature, is a very competitive industry, and prospects on a consistent basis. Prospecting is the core of salesmanship, the foundation of every sale and signed dotted line. Yet, even the most senior and … Read more
Do you believe that artificial intelligence (AI) is powerful and smart enough to take over the majority of jobs in the future? Should people start rethinking their career choices and choose jobs that are the least likely to become obsolete thanks to automation? According to Sinovations Ventures’ Dr. Kai-Fu Lee, predicting the future of tech … Read more
When your followers are located all over the world your tweets will have to go out at times when they are awake, but you may be not. Learn how to build a calendar for your followers in Europe with this short video. And once you learn how to do that you can create a calendar … Read more
In our increasingly visual world where the overflow of information makes individuals immune to content, good graphics and graphic design skills are pivotal to making your materials stand out. In a post published by Huffington Post, content with visual context generates 53% more engagement than a text-based posts and that is a result of … Read more
To boost your company’s social media presence, your social media manager should have the right mix of skills. Every social media team is different. They vary in size and structure. And while your team may have specific people in charge of copywriting, creating visual content, or SEO, every social media manager should still embody all … Read more
Having a tribe of followers across the world means your tweets need to go out at times when they are awake…but you may not be. Find out how you can optimize engagement and tweet reach with Fedica’s smart publishing platform!
Blogs are a great way to not only convey valuable information, but to also build your brand and search engine rankings. That is, if they are opened. Similar to emails, individuals are immune to blog content if they are not enticed to open it. With the daily overflow of information if your title does not … Read more
It’s interesting to realize that just 10 years ago, roles like social media managers did not even exist. Today, just about every company has a social media presence and have a dedicated member of their organization managing it. And because social media management is a relatively new skill, it’s not that surprising for many of … Read more
How far do your tweets travel? In this interview Keith talks about our fantastic tweet reach calculator that helps you see exactly who has retweeted you, what country they live in, what city they live in, how big their following is, and how many times they’ve retweeted you.
Having followers all over the world is great! But what if you need followers in your community? Followers you can meet up with and chat to over a coffee? Find out how Fedica’s smart tools can help you build a list of followers in any area you desire in this exclusive interview with Keith Keller, … Read more
At its very core Twitter is designed to move fast and to allow anyone to voice their opinion about any topic, hashtags, brand or account. This means YOUR business as well. Staying on top of news is crucial to making good business decisions. BUT we are all busy and don’t have the time to continuously … Read more