End-to-End Strategy: Successful Social Media Marketing

For any social media marketing strategy to be successful, it must be focused on doing two things consistently and continuously – build a community that is relevant and keep them engaged. Building a loyal and meaningful Twitter community is your first step, and while the task may seem daunting at first, it can be made … Read more

6 Social Media Goals You Should Set For Your Business

How will you ever know if you’ve reached social media marketing success if you haven’t set goals for you to attain? And what is the point of setting these goals if you don’t have the data that proves you’ve achieved them? Setting social media goals is crucial to your success and extracting the metrics that … Read more

Understanding Industry Trends Through Social Media Analytics

To best understand an industry on a larger scale, organizations are turning to social media conversations to gain insight on general market trends. Analyzing the general industry rather than focusing on specific brands or products allows companies to cast a wider net in their efforts to build a bigger database. For example, instead of researching … Read more

Measuring Your Social Media ROI To Determine Real Business Results

With more and more organizations leveraging social media as a marketing tool, companies now have to allot a budget and resources dedicated to social media marketing. But as with all departments in an organization, there needs to be some gauge for determining success. Because time spent is considered money spent, how does an organization know … Read more

Gaining Business Insight from Social Media

Social media has long proven that it is an effective marketing tool as there is a wealth of information that can be found in the conversations that take place on these platforms. The fact remains that if businesses want to reach and understand their market base, they need to go where the majority of their … Read more

The Power of Twitter (now X) for Musicians and Why They Love It

Can you believe that it has been 10 years since we were first introduced to X (formerly Twitter)? In the decade that has passed, it’s more than proven itself to be one of the most effective social media platforms and marketing tools. Over that time, celebrities, musicians, and even politicians have fallen in love with … Read more