Marketing Guide

The Fediverse is Changing Social Media Forever

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Introduction If you’re a social media user, you’ve undoubtedly noticed that the world of social networking has been a little, well, rocky lately. About 100 new X (formerly Twitter) alternatives have popped up in the last year, some doing well and others not so much. On top of that, big networks have gotten into hot … Read more

5 Ways to Make Your Social Media Experience Happier 

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We’ve all been on social media long enough to know that it’s not always a great environment.  FOMO, Instagram-inspired insecurity, and the ever-present toxicity of online trolling can make scrolling through your feed a little bit… miserable.   So, how can you make the experience better? Let’s talk about how you can lessen the negativity in … Read more

Declining ChatGPT Interest Signals Changing AI Landscape in Q2 2023

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Since the release of ChatGPT, searches and conversations about the tool has reached its peak. The initial excitement for ChatGPT is seemingly declining which prompted us to investigate the changing discussions around AI.   While doing routine engagement monitoring for May, we surfaced generative AI as the topic receiving the most interest with our audience. Investigating … Read more

Low-Cost Marketing Strategies for Social Media 

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Digital art depicting a hand holding up a phone, along with icons of money, books, messaging, and sharing.

If you run a business, you know just how expensive marketing can get. Consultants, subscriptions, sponsored post pricing—the costs add up quickly!    Every dollar counts, so if you’re looking for low-cost marketing strategies, rest assured that you can still launch effective campaigns that won’t break the bank.   Let’s look at 6 ways to … Read more

Influencers: Find the Best Ones for Your Brand

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If you’re anything like me, you’re now blind to traditional ads.   Oh, and what I wouldn’t do to get rid of them!  There’s one thing I don’t mind though – my favorite influencers promoting products.   Why?  Let’s say that it’s way easier to trust someone who you can put a face on and that you’ve … Read more

Schedule LinkedIn Polls for Free

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Using your free LinkedIn Scheduling Tool, you can easily create and schedule polls to gather insights and opinions from your network on LinkedIn and X (formerly Twitter) simultaneously with the most advanced scheduling tool around. LinkedIn is a very helpful tool for connecting with coworkers, peers in your business, and possible customers or employers. Keeping … Read more

How to Make Money on X (once Twitter) by Finding Targeted Followers

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Every business needs customers, but only successful businesses spend the time getting them. On X (formerly Twitter), if your content is made for your ideal customer, more will come your way over time! Only if you do the right things to attract targeted X followers by searching for the right people to follow and connect … Read more

Social Media Audit Like a Pro (+4 Methods Marketers Overlook!)

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Growing a following on X (formerly Twitter) isn’t only about your content and growth. It’s also about the quality of followers you have. What’s the point of 100,000 followers if most are inactive or they’re throwing off your target demographics? This article will dive into everything you need to ask for a complete an X … Read more

How to Use X (once Twitter) Analytics: The Champion’s Guide

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This is the last X (formerly Twitter) Analytics guide you’ll ever need. You’ll not only learn the ins and outs of X Analytics, but you’ll learn what analytics to check, what they mean, and how to use them to become an audience-growth champion! What is X Analytics? Using X Analytics, you can track and view … Read more

Boost Your Engagement Rate on X (once Twitter) with Ai-Powered Analytics

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Tracking X (formerly Twitter) engagement rates tells you the story of what your audience wants. Knowing these metrics lets you choose what topics and content you should keep posting to grow your niche – if you know what metrics to look for. Say you’re tracking profile clicks for your posts to measure which kinds of … Read more

How to Become a Better Writer to Grow Your X (once Twitter) Followers

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Graphic of a magnifying glass over a computer looking at analytics, blogs and charts

Did you know that becoming a better writer and capturing your followers can be done in the same way for any medium or platform? For example, what helps you grow your X (formerly Twitter) following can help you structure better blogs and even make better YouTube videos! With experience studying communication, shooting films, and spending … Read more

Tweet Reach Shut Down: Whats the Alternative?

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Despite their large user base, Union Metrics (formally Tweet Reach) has transitioned their platform to “Listen, powered by Brand watch”. This unexpected switch has now ended their free offering for hashtag analysis, as well to their more affordable hashtag analysis plans. If you are one of the affected users, Fedica hashtag analysis tool can be … Read more

Social Media Gone Professional

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It is with no doubt that social media usage has been on a rapid incline over the years. With constant growth in users, social media sights have advanced their services. Where once just focusing on individual functions such as networking or image sharing, social media sights have now expanded into multifunctional services. Live streaming, shopping and social audio, are just a few of the functions that social media platforms have expanded on and will only continue from there.

The popular social networking service, X (formerly Twitter), has been a top leader when it comes to the emergence of trends. Their current launch of X for Professionals gives users a more enriched service by offering additional professional tools that are not offered to regular users. The new function caters to the advancing world of social media careers and marketing where X has now made it easier than ever to promote, feature, and shop on businesses, creators, publishers and developers accounts.

It is becoming easier than ever for users to showcase content and enhance their online presence. Professional profiles enable users to have a more defined way to present their account online with two new features:

  • Professional Identification: Indicates that a profile is professional and showcases what kind of profession they identify as
  • Profile modules: Allows users to share what is most important to them

The beginning of professional profiles began April 2021, where the “About Module” was released. Since then, the newsletter module, Revue, and the Shop module, have been created in alignment with Twitters efforts around accessible shopping.

Although the tools offered to professional accounts are only to a small range of users, Twitter is working towards expanding their markets to bring these features to everyone.