X (Twitter) Analytics now lives inside X Premium, and only Premium subscribers can open it. On desktop, click Premium in the left panel and choose Analytics under Quick access. In the X app, tap your profile photo, then Premium, then Analytics. X Analytics shows your impressions, engagement rate, follower and verified follower counts, daily follows and unfollows, audience country, age and gender, and your most active times.
Those numbers tell you how your posts did. They don’t tell you who’s behind them, and that’s the part that actually helps you grow. Here’s how to find X Analytics, how to read it, and how to see the people behind your stats with Fedica’s X analytics tool.
Where to Find X Analytics
X Analytics is part of X Premium, so you need a Premium subscription to see it. The old address, analytics.x.com, now sends you to X’s login and then on to x.com/i/account_analytics.
Find X Analytics on Desktop
- Make sure you’re subscribed to X Premium
- Click “Premium” on the left panel
- Select “Analytics” under “Quick access”
Find X Analytics on Mobile
- Tap your profile photo (top-left)
- Tap “Premium“
- Tap “Analytics” under “Quick access”
Voila! You’re now in X Analytics.
What X Analytics Shows
X Analytics gives you a quick read on how your account is doing. Here’s what’s in it:
| Metric | What X Analytics shows |
|---|---|
| Impressions | Totals for your account and for your posts |
| Engagement rate | A percentage for your account and your posts |
| Followers | Your follower count and verified follower count (as numbers) |
| Follows and unfollows | Daily numbers |
| Demographics | Country, age and gender of your audience |
| Active times | When your audience is online |
| Content type | How text, image and video posts perform |
| Export | Summary numbers |
X Analytics reports followers, engagements and unfollows as numbers rather than as lists of accounts, and it doesn’t show who viewed your profile.
How to Read Your X Analytics
Using Twitter analytics can feel overwhelming. You’ve got numbers, now what? Here’s how to break it down.
1. Impressions: Who’s Seeing Your Content?
Start by looking at impressions to gauge how visible your content is. If impressions are low:
- Test new post formats (videos, polls)
- Use hashtags strategically
- Post when your audience is most active. Fedica detects your best times and shows them in your timezone.
2. Engagements: Is Your Content Resonating?
Look at likes, replies, shares, and profile clicks.
- High impressions + low engagement? Rethink your tone or CTA.
- High replies but low likes? Check if the content triggered debate or confusion.
3. Profile Visits: Did They Care Enough to Learn More?
- Optimize your bio, pinned post, and profile image
- Include CTAs in high-performing tweets
4. Followers: Who’s Joining You?
- Track which posts led to spikes in followers
- Ask: Were those posts aligned with your goals?
- Use Fedica to see who unfollowed you and check the quality of your audience
5. Content-Type Insights: What Format Works?
- X shows post type performance (text, image, video)
- Fedica lets you filter by keyword to identify top-performing topics
A Real Example: How We Grew Impressions With Threads
When we started tracking thread performance using Fedica’s analytics, we discovered that our spread threads consistently outperformed other formats. After adjusting our strategy, we increased impressions by over 2,000%.
Your analytics become more than just numbers when you think like this. Once you know what works:
- Post more of what’s working
- Refine tone, format, and CTA for underperforming content
- Align your content to audience interests (Fedica shows follower interests + professions)
Going Beyond X Analytics
X Analytics shows you totals. Fedica shows you the accounts behind them, so you can see who engaged, who unfollowed, and which topics bring the right people. Fedica’s Twitter analytics dashboard puts it all in one place.
| What you want to know | X Analytics | Fedica |
|---|---|---|
| Who engaged with your posts | Engagement counts | The accounts, how often they engaged, and whether they follow you |
| Who unfollowed you | Daily unfollow numbers | The accounts that unfollowed |
| Your verified followers | The count | The full list of verified followers |
| Your followers | The count | The full list, sortable and filterable by keyword, with Twitter follower analysis |
| Where your audience is | Country | Region, state and city, on a map |
| Who your audience is | Age and gender | Also profession, occupation and language |
| Which topics work | Performance by post type | Keyword filters, topic grouping, The Best Words, sentiment |
| Another account’s analytics | Your own account only | Any account, with Twitter account analysis |
| Exports | Summary numbers | Detailed reports |
One of the most powerful but underused insights in Fedica is seeing exactly who engages with your content. Not just how many, but which accounts. That means you can:
- Use your Top Interactors list to find the people who consistently like, reply, and share your content. These are your champions. Engage with them, and they’re far more likely to keep supporting you.
- Use your Top Followers list to see your most influential followers when you analyze your Twitter followers.
- Use your Real Influencers list to find accounts following you that have lots of followers, overlapping with yours. They’re potential collaborators.
- Filter by topic to see who engages with posts on specific subjects, and check whether they match the audience you’re trying to attract.
For example, if you post about SaaS marketing and notice the people engaging aren’t in your target segment, it’s a clear signal to adjust your messaging.
Fedica’s follower analytics go further too. You can find bot and fake followers, and compare Twitter followers between your account and a competitor or partner to find shared audiences (see how to compare followers on X).
Frequently Asked Questions About X Analytics
Does X show who viewed your profile?
No. X doesn’t show who viewed your profile, on desktop or in the X app. X Analytics counts profile visits, but it doesn’t list the accounts behind them.
Do you need X Premium to see X Analytics?
Yes. X Analytics is only available to X Premium subscribers. Once you’re subscribed, you’ll find it under Premium → Quick access → Analytics on desktop and in the X app.
Where did analytics.x.com go?
analytics.x.com now redirects to X’s login and then to x.com/i/account_analytics, which is X Analytics inside X Premium.
How do I see how many verified followers I have on X?
X Analytics shows your verified follower count, but not which accounts they are. To see the full list of your verified followers, use Fedica (here’s how to see your verified followers on X).
How do I check impressions on X?
Open X Analytics (Premium → Analytics). It shows impressions for your account and for your posts. To see who engaged with a post rather than how many, use a Twitter analytics tool like Fedica.
Can I see X analytics for another account?
X Analytics only covers your own account. Fedica’s Twitter account analysis works on any account. Here’s how to get Twitter analytics for another account.
Can I export my X analytics?
X Analytics exports summary numbers. For detailed exports that include the accounts behind your engagements, see how to export Twitter analytics with Fedica.