There was a time when celebrities ruled the social media kingdom as the only influencers, encouraging their fans to try something new with a strategic product placement post. Actors were persuading their followers to try the new smoothie joint with just one photo of themselves happily sipping away at a concoction that was aptly named … Read more
You’ve put a considerable amount of effort to building your brand name. You’ve carefully curated content, made informed decisions on what posts are relevant and when the optimal time to post is. You have ensured that your social media accounts embody your brand’s mission. You’ve even done damage control on the digital footprint you left … Read more
There was a time when big brand names battled one another for the prime commercial spots knowing that it was their opportunity to grab the attention of a huge audience. These days, brands aren’t just knocking on the doors of television stations but also putting their brand marketing efforts towards social media. A survey conducted … Read more
Personal branding isn’t about self-promotion but defining yourself. If managed well, your personal brand will showcase your accomplishments and will open up professional opportunities that will lead you to better jobs, more contacts, and industry recognition. Your personal brand is who you are on paper, in person and online. It’s your reputation. When you deliver … Read more
If you are not getting the most out of your X (formerly Twitter) experience, then perhaps you haven’t fully unlocked the power of X. You have the ability to see content that is relevant, weed out what no longer has value to you, and curate a feed that will keep you engaged. Here are … Read more
With more than half a billion posts sent out each day to over 300 million monthly users, it can be challenging to stay relevant and ensure that your posts are getting maximum exposure. We have a list of X (formerly Twitter) strategies to allow you to maximize your X impact: 1. Say more with a … Read more
Language has such an impact on the way we think, the way we feel, and the way we react. In our attempt as marketers to draw attention to our products or services, we may have used some words that have made our followers cringe. Our choice of words can either sell or repel. Here are … Read more
We are in the final stretch of the US presidential election and the different campaigns are ramping up their social media effort (including Twitter ads). During this election cycle, we have run multiple analysis using Twitter data, today we are taking a closer look to get clues on who follows more than one candidate, a … Read more
When you’re posting for business, celebrities are not very useful to follow. In fact, following celebrities can actually be bad for business. But it’s easy to fall into the trap and let personal sympathies get in the way of using X as an effective marketing tool. The Problem with Following Celebrities and Big Brands Remember … Read more
What makes a blog post perfect? If we look at popular blog posts that receive many comments and get shared a lot, it’s hard to point the finger at one thing in particular. Rather, it’s the sum of their elements, including the title, opening lines, photo(s), tone, voice, value of the content to your audience, … Read more
What sets X (formerly Twitter) apart from other social networks is the opportunity it offers to directly engage with your customers. This enables you to use X as a powerful platform for developing relationships with potential customers as well as for deepening relationships with existing ones. Benefits include a noticeable boost in customer engagement, and … Read more
How effective is your X (formerly Twitter) marketing strategy? Are you getting as many reposts, likes, and replies as you want? What about traffic and conversions? X has become one of the favorite digital playgrounds for marketers. Using it effectively can help you grow your audience, generate traffic, and even increase sales. But to reap … Read more
Many Twitter users don’t fully comprehend the power that the social media site holds. While Fedica offers analytics tools to boost your Twitter experience, the power of the site itself for the purpose of things like brand management and business visibility is remarkable. Utilizing Twitter as a means for growing a business and generating leads … Read more
Without the right guidance, it can be hard to turn your X (formerly Twitter) account into something that possesses the “wow factor” necessary to be successful. Many social media users who develop their own business and want to start creating a meaningful business presence on X believe that they’ll succeed, only to find that there … Read more
One goal entrepreneurs and business owners have when they start using X (formerly Twitter) is to amass as many followers as possible. The logic here is simple – more followers mean more potential shares and more shares mean more engagement. The problem is that it takes a lot for a X user to follow a … Read more
X (formerly Twitter) is a social platform, and this is something to keep in mind when taking into account your engagement statistics and visibility. This is one of the cornerstones of B2C – business to customer – marketing, and strategy in the digital age. Social media allows for businesses and consumers to have a direct … Read more
There are a lot of reasons why X (formerly Twitter) is one of the best platforms for branding and marketing online. To begin with, it includes a large audience eager to consume and share content. It’s easy to post content and get it shared. It gives you a platform to post your thoughts, effectively raising … Read more
Musicians and social media marketing go hand in hand, and we’ve discussed previously how social media has revolutionized the music industry. That’s an overarching point – but now there’s a question of how to actually promote that music on X (formerly Twitter). There’s often a problem with musicians on X where they believe that constantly … Read more
If you’ve never heard of a X (formerly Twitter) Card, you aren’t the only person who’s left in the dark. Prior to their creation, your engagement capabilities on X weren’t limited in number, but they were limited by technology. If you wanted to reach out to audience members to get subscribers, you had to post … Read more
There is some back and forth discussion about how important your follower count is to your success on Twitter. Let’s assume that it’s good to have a lot of followers – after all, it’s better to have them than to not have them, right? The problem is how to actually get people to follow you. … Read more