Solved: Upload a Twitter Ads Custom Audience

Maximizing the performance of your social media ads saves you money. But to achieve this, you need a deep understanding of your target audience. Getting this data with Fedica, you can group accounts with similar characteristics, such as followers of a competitor, common followers between multiple accounts, or accounts found using Search & Explore’s bio … Read more

Influencers: Find the Best Ones for Your Brand

If you’re anything like me, you’re now blind to traditional ads.   Oh, and what I wouldn’t do to get rid of them!  There’s one thing I don’t mind though – my favorite influencers promoting products.   Why?  Let’s say that it’s way easier to trust someone who you can put a face on and that you’ve … Read more

10 Tips for Succeeding on Twitter (now X)

How effective is your X (formerly Twitter) marketing strategy? Are you getting as many reposts, likes, and replies as you want? What about traffic and conversions? X has become one of the favorite digital playgrounds for marketers. Using it effectively can help you grow your audience, generate traffic, and even increase sales. But to reap … Read more

Five Best Practices for Crafting Incredible Tweets

Many Twitter users don’t fully comprehend the power that the social media site holds. While Fedica offers analytics tools to boost your Twitter experience, the power of the site itself for the purpose of things like brand management and business visibility is remarkable. Utilizing Twitter as a means for growing a business and generating leads … Read more

How to Turn a Lackluster Twitter (now X) Account into a Social Media Masterpiece

Without the right guidance, it can be hard to turn your X (formerly Twitter) account into something that possesses the “wow factor” necessary to be successful. Many social media users who develop their own business and want to start creating a meaningful business presence on X believe that they’ll succeed, only to find that there … Read more

How to find and target influencers on Twitter (now X) to increase your audience reach

Why do I need to try influencer marketing? Word of mouth marketing is by far the most effective marketing. Influencer marketing is the equivalent of word of mouth marketing on the social web. Influencers are trusted by people in certain niches and their recommendation carry heavyweight with your target customers. We like what Neil Patel … Read more

7 Best Content Marketing Blogs That Will Improve Your Content Marketing Skills

Are you just beginning to dip your toes into content marketing and a little overwhelmed by the amount of information out there? The modern digital marketing arena can be intimidating to the newcomer and traditional marketers pivoting into this new world. The ecosystem is getting increasingly bigger – more platforms catering to different types of media, … Read more

Generating leads on Twitter (now X): a quick guide to finding more prospects

The search for the ideal customer – why it is the most crucial step to your marketing effort If you have ever read a digital marketing message or an ad that made you go: “who’s wasting time & money to sell me something useless like that?” -followed by an immediate delete or scroll-over, then you already know the inefficiency … Read more

How to use Twitter (now X) as an experiment lab for your marketing tactics

X (formerly Twitter) is a powerful tool when combined with the right experiment and analytical techniques to become an integral part of your go-to-market social experimental ground. What you’ll never have to do again:  Tweet just because everyone assumes frequency and activity equals effectiveness Stare at a blank calendar and agonize over what message you … Read more