My first memory of it was the Wendy’s Twitter account. It seemed revolutionary: a brand tweeting like a human being, not like a stiff suit. When the account, behind the profile picture of Wendy herself, began roasting McDonald’s and posting witty quips, I was in awe. Could a brand really do that? What PR team … Read more
Barbie is a marketing master-class, having generated major buzz for the better part of a year. How did they do it? Here’s what everyone, even marketing pros, can learn from it.
If you run a business, you know just how expensive marketing can get. Consultants, subscriptions, sponsored post pricing—the costs add up quickly! Every dollar counts, so if you’re looking for low-cost marketing strategies, rest assured that you can still launch effective campaigns that won’t break the bank. Let’s look at 6 ways to … Read more
Why do I need to try influencer marketing? Word of mouth marketing is by far the most effective marketing. Influencer marketing is the equivalent of word of mouth marketing on the social web. Influencers are trusted by people in certain niches and their recommendation carry heavyweight with your target customers. We like what Neil Patel … Read more