This is the last X (formerly Twitter) Analytics guide you’ll ever need. You’ll not only learn the ins and outs of X Analytics, but you’ll learn what analytics to check, what they mean, and how to use them to become an audience-growth champion! What is X Analytics? Using X Analytics, you can track and view … Read more
Do you know how to give your followers what they truly want? Now you can use this test to accelerate the process bit-by-bit! Split testing, also known as A/B testing, is a strategy to finding what content sparks the most interest in your audience. Essentially, the strategy works by testing a specific type of content … Read more
Some of the most successful social media marketing campaigns have gone viral because they touched people. It may have made people laugh, cry, or get angry; one thing is for sure – it hit them on a deeper, more personal level. To improve conversions and maximize your returns from social media marketing, it’s essential that … Read more
An in-depth look at what your competitors are doing is essential to your success. Without a competitive analysis, you won’t know how well you are performing compared to your competition or if you are meeting your targets. Social media is a great place to get an insight into your competitors. To get a clear picture … Read more
We are in the final stretch of the US presidential election and the different campaigns are ramping up their social media effort (including Twitter ads). During this election cycle, we have run multiple analysis using Twitter data, today we are taking a closer look to get clues on who follows more than one candidate, a … Read more
What did they try to teach us in marketing 101? Segment and understand your audience. Indeed this is one of the fundamental principles of successful business and marketing strategies. How you view, slice and define a segment of the market and its audience can lead to success (or failure), to efficient deployment of resources, and … Read more
Of all of your followers, do you know who your most popular audience-members are? How about industry influencers – do you have any of those in your follower arsenal? Fedica offers you tools to learn more about your followers, but we can only take you so far with analytics. It’s up to you to do … Read more
The US presidential election has been super exciting this year, not only for US citizens but for the rest of the world too who are following all the twists and turns. Social media, and Twitter especially, have been a big part of this campaign in so many ways: announcements, engagement and even trading barbs between … Read more
Publishing engaging content usually requires multiple stages, it starts with finding relevant and engaging topics, writing the content, then publishing it to the audience. However, we all have busy schedules and can’t Tweet enough content to keep our audience engaged 24/7. So the planning process usually involves writing different content pieces ahead of time then … Read more
“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.” – Dalai Lama INTRODUCTION With less than a year before the next US Presidential Election, the Democratic and Republican parties are marching towards their respective presidential primaries but on vastly different paths. On the Democrat … Read more
Winning hearts and minds on X – where does each party stand in each province for the 2015 Canadian Election? 1. A quick look at the distribution of the seats between provinces and understanding the key battlegrounds Ontario 121 35.80% BC 42 12.43% Alberta 34 10.06% Quebec 78 23.08% Manitoba 14 4.14% Saskatchewan 14 4.14% Nova Scotia … Read more
Click on the Map to see country, province and city level details of the ongoing conversation Here are the current conversations – click on picture for link to original tweet 1. 2. 3. 4. 5. 6. 7. 8.
Greece’s deteriorating fiscal crisis reached a new stage as the referendum proposed by Greece’s Syriza party put an end to the possibility of a fast resolution to the ongoing debt talks. The result of the referendum will have immense economic and geopolitical impact to Greece and a number of members of EU. In this post, we aim … Read more
Greece’s deteriorating fiscal crisis reached new heights as the Referendum proposed by Greece’s Syriza party put an end to the possibility of a fast resolution to the ongoing debt talks. We bring you a selection of the most telling tweets from Europe and North America for both sides of the debate on the current situation. Click on the … Read more
Welcome to Fedica’s running #GameofThrones Twitter series, where we find the most interesting conversations around the world and bring it to you. Season five has now come to an end – and what a complete emotional breakdown of a finale! Without further ado, here’s our collection of the most interesting reaction to #GameofThrones last night: … Read more
In this edition of #GameofThrones Recap, we will bring you around the world to see what the fans of the series have to say about the immensely emotional episode #DanceofDragons. We are massive fans Game of Thrones. We also love reading about Game of Thrones fans reacting to their favourite show. Last episode we featured tweets … Read more
We love Game of Thrones. We also love reading about Game of Thrones fans reacting to their favourite show. To see more cities, use our live Hashtag Map #GameofThrones #Hardhome Here . New York. New york city is home to one of the most vocal #GameofThrones fanbase on earth: London. Our British cousins are also amongst the top GoT fanbase … Read more
illustration by Mike Trujillo #FIFA: What does a people’s movement sound like? The keyword #FIFA has been discussed by over 309 million people around the world on May 28th alone. For city-level drill down of the #FIFA conversation, go to Fedica’s live hashtag map. Can #FIFA president Sepp Blatter fight off the onslaught of criticism? Fifa … Read more
History has proven that presidential elections can be won by leveraging technology to touch and convert voters. Technology once again will be in the spotlight and play a critical role in determining the outcome of the 2016 election. Political institutions that can leverage the power of new technology platforms to connect to their constituents more effectively … Read more
