How to Grow on Bluesky: Insider Tips from Real People

As social pros who’ve been part of the Bluesky community since its early days, we’ve watched for the keys of knowing how to grow on Bluesky by seeing what power users are doing to grow this increasingly vibrant social network.

While many are looking for quick ways to grow their following, we’ve learned that Bluesky’s unique culture calls for a more thoughtful approach.

Let me share what actually works for building a genuine presence on this platform.

How to Grow on Bluesky: The Simple Guide

Bluesky isn’t just another social media platform – it’s a community that values authenticity above all else. The platform’s early adopters, including artists, journalists, and tech enthusiasts, have cultivated a space that prioritizes meaningful connections over follower counts.

Here’s what you need to know about growing organically:

Complete Your Profile Thoughtfully

  • Use a clear profile picture and header image
  • Write a bio that reflects your genuine interests, or is a value proposition to why someone should follow you. Try some of the bio lines we wrote in our guide to get more followers on Bluesky!

Post and Reply With Purpose

  • Share original thoughts and opinions
  • Engage in existing conversations naturally
  • Follow accounts that you’re actually interested in
  • Participate in community discussions
  • Support others’ work genuinely
  • Use quote-posts thoughtfully – they’re highly effective for engagement

Bluesky users don’t want to be sold to

  • If you’re a brand, throw your strategy out the window, then meme about it.
  • Bluesky users come from the context of Twitter’s prime to Twitter-no-more. So it’s reasonable they want to avoid seeing the same old posts from previous social media brand blog-posting strategy etc. They want real fresh fun and friends. Hot-takes and memes. Art, passion, and not taking this new and exciting place to gather so seriously.
  • Don’t shy away from the platform because you’re a brand, it just means taking a new approach by making content you have fun with. That or users will hit you with:

Find Your People First

Connect with the right people without guessing or using spam tactics:

  • Comment meaningfully on posts in your niche (do this often at the start)
  • Share insights from your experience by quote-posting or replying to viral posts
  • Support others’ content through thoughtful reposts. Better if you become the champion of your niche. Help others gain visibility and share your love for their work, either as artists, or journalists, etc.
  • Join relevant feeds and conversations. Keep this revolved around the community you’re building. Try to keep the topics you follow and engage with somewhat centered around your people!

Following these points will bring the right people to your feed, and show you to the right people to build relationships with.

How To Grow on Bluesky by Posting Strategically

Now with Fedica’s Bluesky analytics, you can check your best posts and see related topics to continue posting that come from what your top engagers like the most!

How to grow with this:

  • Check your top-performing topics to post more of what resonates with your audience.
  • Filter analytics by topic and see which posts performed best for a specific subject.
  • Identify top engagers to find and interact with key accounts engaging with your content.
  • Discover related keywords and uncover trending terms connected to your top topics.
  • Analyze audience demographics to ensure you’re attracting the right community.
  • Track niche conversations and stay active in discussions that drive engagement.

Get analytics for your posts, followers, and audience.
Track engagement, demographics, and sort your followers for deeper insights:

What else you can do to automate your growth:

  • Schedule content at optimal times using tools like Fedica’s Bluesky scheduler and analytics tools
  • Space out your posts to avoid overwhelming followers
  • Use threading for longer thoughts (Fedica’s scheduling can ‘spread’ threads over days so they do not bombard your followers’ notifications)
  • Include visuals when relevant, but always with alt text!

How to Grow on Bluesky: Proven Strategies

Success on Bluesky comes from building relationships, not collecting followers. Now you know to pick your people, and post strategically, so here’s how people are doing that:

“Proven strategies” = make real friends with people you want to hang out with, and don’t leave them hanging.

Here’s how to make it work:

Grow on Bluesky as an Artist

  • Engage with Art Shares and Artist Communities
    Regularly participate in art shares. Many artists on Bluesky host these daily, offering a supportive platform for creators to showcase their work and grow organically. Users report gaining up to dozens of followers rapidly through such participation, with popular accounts often resharing these posts to broaden your reach.
  • Use tools like Deck.Blue for Content Viewing
    By filtering your main feeds from other posts, you make it easier to find the posts you need to engage with to strengthen relationships you found from your Bluesky analytics and audience data. This can make it easy to quickly do your engagements for a bit every few days.
  • Expand Through Hashtags and Community Feeds
    Join art communities that use hashtags or specific keywords to spotlight posts. Be active by sharing your art consistently, doing raffles, and connecting with other artists. This will help you cultivate a dedicated and interactive follower base, though Bluesky’s smaller platform size means growth may be gradual until the user base increases.

Grow Your Account on Bluesky

  • If you’re not an Artist who engages in “Art-Shares”, be that connector of people for your niche. This will be your winning strategy long-term. It’s fool proof. You will win by helping other’s win. This is the least ‘spammy’ way of having a real strategy: uplift the actual community you’re building.

    Example: “Drop your project this week about [topic] and let me support you!”
  • Follow Strategically and Engage Genuinely
    Following others, especially within your interest areas, is crucial. Use Fedica analytics to identify accounts aligned with your topics, then reach out with meaningful comments to create connections. Bluesky thrives on interaction over passive content drops, so engaging meaningfully with others’ posts is essential for building relationships.

    Example: “I saw you liked my post about [topic], do you think [ask opinion about it]?
  • Leverage Feeds and Keywords for Discovery
    Bluesky’s feeds categorize content by topics, allowing you to reach broader audiences interested in similar themes. If you’re posting on niche topics like tech, use keywords and hashtags that will pull your posts into relevant feeds. Over time, this targeted visibility will attract followers who engage with your content consistently, though it’s important to approach growth as a “slow burn.”

    Example: “Where are all my [niche] people at? Let’s get to know each other!

Use Bluesky Analytics to Grow on Bluesky Faster

  • Track which topics are most liked by which accounts using Bluesky analytics, then continue talking about those topics.
  • Do the opposite: Identify your most engaged accounts from Analytics, follow those not following you, and reach out to them. Post more about those top topics balancing a few subtopics.
  • Understand what content resonates with your audience. Make Bluesky threads that spread over time in Fedica to not spam your audience.
  • Find new connections based on shared interests.

Build Your Audience

  • Join Friendly Communities and Participate Actively
    Artists on Bluesky have found success by engaging directly within the art community. Many artists maintain threads specifically for sharing artwork, where you can showcase your own pieces to interested followers. Genuine engagement within these communities tends to attract new, curious followers naturally.
  • Tailor Posts with Custom Feeds in Mind
    Certain keywords, emojis, and even hashtags can help your posts appear in specific feeds. For example, adding a plant emoji can increase visibility in gardening or nature-focused feeds. Customized feeds like these make it easier to find audiences with specific interests, so experiment with these elements to find what resonates.
  • Boost Engagement with Visuals and Links
    Posts featuring images, links, or even custom emojis tend to attract more attention on Bluesky. Straight text posts might get less engagement, so try including visuals to make your content stand out.

How to Get Activity on Bluesky

  • Follow more people to increase visibility
    With no algorithm in place, Bluesky requires users to make connections actively. By following more people and engaging with them, your posts are more likely to reach others.
  • Build your feed by creating connections
    Engaging with posts and conversations will help you establish a following. Think of Bluesky as a space where you need to put in the effort to build connections for visibility, unlike more algorithm-driven platforms.
  • Use feeds to discover relevant accounts
    Bluesky can feel like a vibrant community when you subscribe to feeds that align with your interests.

Growing an Audience

  • Join a friendly community
    Many artists on Bluesky share artwork threads to help each other gain exposure. Consider being a “people champion” in your niche by supporting and uplifting others, which will naturally help you grow your own following.
  • Engage actively to receive engagement back
    Commenting on others’ posts, joining art shares, and participating in interactive “retweet” style games can help you get noticed.
  • Use analytics to identify effective keywords and hashtags
    Search for keywords and hashtags that resonate with your audience. By posting with these tags, your posts are more likely to be included in feeds that attract your target viewers, making it easier to grow organically.
  • Consistency is key
    Growing on Bluesky, like any platform, takes time and active engagement. Many users who expect quick results are disappointed, but success comes from consistent interaction.
  • Add alt text to your images
    Many Bluesky users prioritize accessibility, and posts without alt text might get ignored or hidden by users with certain moderation settings and motives to actually have a platform be accessible. Use the platform’s settings to require alt text before posting, or use Fedica’s scheduler to schedule media and reocurring media with alt text, from the scheduler and media library.

How does Bluesky Work

Think of it like this: Bluesky is pushing to be what other platforms struggle to achieve. So alt text, engaging with others with memes, being human and making real friends, is the priority for any person or business trying to actually grow.

How to Grow on Bluesky by Getting Your Posts Seen

Visibility on Bluesky comes from understanding the platform’s unique culture and tools:

Use Relevant Feeds

  • Find and join feeds that match your interests (match with the people you want to attract to your page)
  • Participate regularly in community discussions (crutial)
  • Use appropriate keywords for feed discovery by looking for what keywords each feed uses

Optimize Your Content

  • Include relevant visuals with alt text
  • Write engaging headlines
  • Use quote-posts strategically
  • Thread longer content thoughtfully

Track What Works

  • Use Fedica’s analytics to understand engagement patterns
  • Monitor which topics resonate with your audience
  • Adjust your strategy based on actual data

How to Grow on Bluesky Authentically

The most effective way to promote yourself on Bluesky is by being a valuable community member. This means:

Being a Connector

  • Introduce people with shared interests
  • Share others’ work you find valuable
  • Facilitate meaningful discussions

Creating Value

  • Share insights from your experience
  • Offer helpful resources
  • Contribute to important conversations

Building Consistently

  • Maintain regular posting schedules
  • Engage daily with your community
  • Use Fedica’s scheduling tools to maintain presence without overwhelming followers

How to Grow on Bluesky Simply Put…

Growing on Bluesky takes patience and authenticity. While tools like Fedica can help you understand your audience and optimize your approach, the key is building real connections. Focus on contributing value to the community, and the growth will follow naturally.

Remember, Bluesky is a space that values genuine interaction over artificial growth tactics. By using analytics tools thoughtfully and engaging authentically, you can build a meaningful presence that grows organically over time.

Know what to post next to build your forever community
from top topics in your post analytics.