Diane Winning hearts and minds on X – where does each party stand in each province for the 2015 Canadian Election? 1. A quick look at the distribution of the seats between provinces and understanding the key battlegrounds Ontario 121 35.80% BC 42 12.43% Alberta 34 10.06% Quebec 78 23.08% Manitoba 14 4.14% Saskatchewan 14 4.14% Nova Scotia … Read more
Are you eager to start building an audience on X (formerly Twitter) but not 100% sure about the steps that are involved? This blog post is for you. X can produce amazingly effective marketing results for a relatively low cost for your business by distributing and amplifying your marketing message. Perhaps you may think that … Read more
Why do I need to try influencer marketing? Word of mouth marketing is by far the most effective marketing. Influencer marketing is the equivalent of word of mouth marketing on the social web. Influencers are trusted by people in certain niches and their recommendation carry heavyweight with your target customers. We like what Neil Patel … Read more
Content is the currency of web traffic. Content creation and publishing requires significant time investment. Publishing content on the right topic is the single biggest factor to an efficient content marketing strategy. In this infographic, we show you how intelligent publishing can significantly boost the engagement rate on your content. Key tip: Fedica’s X Trending Topics tool … Read more
Greece’s deteriorating fiscal crisis reached new heights as the Referendum proposed by Greece’s Syriza party put an end to the possibility of a fast resolution to the ongoing debt talks. We bring you a selection of the most telling tweets from Europe and North America for both sides of the debate on the current situation. Click on the … Read more
Finding your sales velocity elevates you above the guessing game with sales forecast Forecasting revenues for a young company is hard. However, many operating decisions involving hiring and other operating expenditure forecast require CEO/CMO/Sales VPs to understand how their sales machine is performing. You can build a solid sales forecast with an understanding of how … Read more
The search for the ideal customer – why it is the most crucial step to your marketing effort If you have ever read a digital marketing message or an ad that made you go: “who’s wasting time & money to sell me something useless like that?” -followed by an immediate delete or scroll-over, then you already know the inefficiency … Read more
Welcome to Fedica’s running #GameofThrones Twitter series, where we find the most interesting conversations around the world and bring it to you. Season five has now come to an end – and what a complete emotional breakdown of a finale! Without further ado, here’s our collection of the most interesting reaction to #GameofThrones last night: … Read more
Which one of the archetypes are you? Based on what you are, we recommend some starting items for you. ENJOY! The Newbie New people are signing up to social networks every day. The newbie learns the lay of the land by consuming vast amounts of content potions. With enough consumption of content and many hours logged … Read more
In this edition of #GameofThrones Recap, we will bring you around the world to see what the fans of the series have to say about the immensely emotional episode #DanceofDragons. We are massive fans Game of Thrones. We also love reading about Game of Thrones fans reacting to their favourite show. Last episode we featured tweets … Read more
Indophiles, unite! India. Uttering the word alone evokes images of vibrant colours and an irresistible spiritual magnetism. A civilization that epitomizes how the ancient can coevolve with the modern – this uniqueness is truly visible on X (formerly Twitter). The #IncredibleIndia hashtag on X is a massive success, reaching 483 cities across the globe with … Read more
We love Game of Thrones. We also love reading about Game of Thrones fans reacting to their favourite show. To see more cities, use our live Hashtag Map #GameofThrones #Hardhome Here . New York. New york city is home to one of the most vocal #GameofThrones fanbase on earth: London. Our British cousins are also amongst the top GoT fanbase … Read more
X (formerly Twitter) is a powerful tool when combined with the right experiment and analytical techniques to become an integral part of your go-to-market social experimental ground. What you’ll never have to do again: Part I. Figuring out what works: experiment your way into epiphany. The goal is to find the causal relationship between your … Read more
illustration by Mike Trujillo #FIFA: What does a people’s movement sound like? The keyword #FIFA has been discussed by over 309 million people around the world on May 28th alone. For city-level drill down of the #FIFA conversation, go to Fedica’s live hashtag map. Can #FIFA president Sepp Blatter fight off the onslaught of criticism? Fifa … Read more
What do these people have in common? A) They have viable businesses that defy conventional career definitions B) They have higher marketing influence defined in traditional metrics than even some traditional brands C) A majority of them have bootstrapped their businesses without significant institutional financial backing Everyone now benefits from the same factors that contribute to … Read more
History has proven that presidential elections can be won by leveraging technology to touch and convert voters. Technology once again will be in the spotlight and play a critical role in determining the outcome of the 2016 election. Political institutions that can leverage the power of new technology platforms to connect to their constituents more effectively … Read more
X (formerly Twitter) should feel like a game. A real game – not some CRM or productivity app dressed up like a game. We are talking about the type of fun adventure that you leap straight to after work without taking your coat off. We live for the idea that working on social media should be … Read more
Persuading venture capitalists and investors in general is just like Nolan’s blockbuster psychological thriller Inception. Art imitates life. You, the entrepreneur needs to subtly place your big idea in the VC’s subconscious mind, and quietly leave so they wake up thinking the idea was theirs all along. Let’s see what lessons we can learn from Leo … Read more
There are hundreds of topics out there that your audience wants to hear about – a treasure trove for the data minded blogger. There has never been an easier time to experiment with being a writer than now. Generations of writers in the past had to be content with very limited feedback prior to writing their book … Read more
