How the #IncredibleIndia Twitter (now X) Campaign Became a Massive Rally For Indophiles Across the Globe

Indophiles, unite!

India. Uttering the word alone evokes images of vibrant colours and an irresistible spiritual magnetism. A civilization that epitomizes how the ancient can coevolve with the modern – this uniqueness is truly visible on X (formerly Twitter).

The #IncredibleIndia hashtag on X is a massive success, reaching 483 cities across the globe with a reach of 236 million people.

The #IncredibleIndia hashtag report is live here

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Fedica users can generate their own hashtag maps (up to 20 free hashtag reports are included in the Premium Plans)

From chatter to full blown movement

The conversation really picked up when Prime minister Modi joined the X campaign – his tenure has been marked with an outspoken approach on X that is modern, refreshing and reminds us all that India is an ancient intellectual and cultural powerhouse that is every bit as relevant in the modern era.

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Look at all these destinations and cultural treasures!

Within hours X was awash in people exchanging excitedly their fond memories of the country.

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Did the campaign make you want to pack up and travel? You are not alone!

In an era where institutions are just beginning to experiment with utilizing the power of X to evoke responses and engage a global audience, there is a lot that can be learned from Prime Minister Modi’s modern approach. 

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