Twitter Interest Targeting List + Build Your Own Ads Audience

X Ads lets you pick from the Twitter interest targeting list seen below. And you have the right idea about targeting people, but there’s more ways to get the right groups people seeing your ads unavailable on X itself.

This article will show you how to target interests and more:

  • What people talk about,
  • keywords in their bios,
  • conversations they engaged in,
  • their demographics like occupation,
  • city specific location
  • and other ways only available by building a custom Ads Audience in Fedica.

This article shows you how to optimize your Twitter Ads as much as possible to save your adspend while getting the most for your campaign.

X (Twitter) Ads’ built-in Interests List is:


  •  News and info
  •  Car culture
  •  Convertibles
  •  Hybrid and electric automobiles
  •  Luxury
  •  Minivans
  •  Motorcycles
  •  Offroad automobiles
  •  Performance automobiles
  •  Sedans
  •  SUVs
  •  Trucks
  •  Vintage automobiles


  •  Body art
  •  Skin care
  •  Face care
  •  Make-up and cosmetics
  •  Spa and medical spa
  •  Hair care
  •  Tanning and sun care

Books and literature

  •  Biographies, memoirs
  •  Books news, general info
  •  Business, finance
  •  Comics
  •  Cookbooks, food, wine
  •  Health, mind, body
  •  Mystery, crime
  •  Nonfiction
  •  Politics, current events
  •  Romance


  •  Advertising
  •  Biotech and biomedical
  •  Business news and general info
  •  Business software
  •  Construction
  •  Entrepreneurship
  •  Government
  •  Green solutions
  •  Human resources
  •  Investors and patents
  •  Leadership
  •  Marketing
  •  Nonprofit
  •  Small business
  •  Technology

Careers & Education

  •  Career news and general info
  •  Job fairs
  •  Job search
  •  U.S. military
  •  Adult education
  •  College life
  •  Education news and general info
  •  Graduate school
  •  Homeschooling
  •  Language learning
  •  Online education
  •  Special education


  •  Entertainment awards
  •  Holidays
  •  Movie festivals
  •  Music festivals and concerts
  •  Political elections
  •  Sporting events
  •  Tech tradeshows

Family and parenting

  •  Babies and toddlers
  •  Daycare and preschool
  •  Elder care
  •  Parenting K-6 kids
  •  Parenting teens

Food and drink

  •  American food
  •  Barbecues and grilling
  •  Bars and nightlife
  •  Beer
  •  Cajun and Creole
  •  Chinese food
  •  Cocktails and beer
  •  Coffee and tea
  •  Cooking
  •  Desserts and baking
  •  Dining out
  •  Ethnic foods
  •  Fast food
  •  Fine dining
  •  Foodie news and general info
  •  French food
  •  Italian food
  •  Japanese food
  •  Liquor and spirits
  •  Mexican food
  •  Vegan
  •  Vegetarian
  •  Wine


  •  Board games
  •  Computer games
  •  Console games
  •  Gaming news and general info
  •  Mobile games
  •  Online games
  •  Roleplaying games

Health, Hobbies and interests

  • Health news and general info
  •  Arts and crafts
  •  Astrology
  •  Birdwatching
  •  Boating
  •  Cartoons
  •  Celebrity fan and gossip
  •  Chess
  •  Cigars
  •  Comedy
  •  Dance
  •  Design
  •  Drawing and sketching
  •  Exercise and fitness
  •  Freelance writing
  •  Gambling
  •  Genealogy
  •  Guitar
  •  Jewelry making
  •  Modeling
  •  Needlework
  •  Painting
  •  Paranormal phenomena
  •  Performance arts
  •  Photography
  •  Sci-fi and fantasy
  •  Scrapbooking
  •  Screenwriting
  •  Shopping
  •  Stamps and coins

Home and garden

  •  Appliances
  •  Entertaining at home
  •  Gardening
  •  General info
  •  Home repair
  •  Interior decorating
  •  Landscaping
  •  Remodeling and construction

Law, government, and politics

  •  Commentary
  •  Conservative
  •  Government resources
  •  Legal issues
  •  Liberal
  •  Nonpartisan
  •  Politics

Life stages

  •  College students
  •  Dads
  •  Moms
  •  Empty nesters
  •  Newlyweds
  •  Veterans
  •  Auto intenders

Movies and television

  •  Action and adventure
  •  Animation Genre
  •  Bollywood
  •  Business and news
  •  Comedy Genre
  •  Documentary Genre
  •  Drama Genre
  •  Foreign
  •  Horror Genre
  •  Independent
  •  Movie news and general info
  •  Music
  •  Reality TV
  •  Romance Genre
  •  Sci-fi and fantasy
  •  Sports themed

Music and radio

  •  Alternative music
  •  Blues
  •  Christian and gospel music
  •  Classical music
  •  Country music
  •  Dance music
  •  DJs
  •  Electronic music
  •  Hip hop and rap music
  •  Indie spotlight
  •  Jazz music
  •  Latino music
  •  Metal
  •  Music news and general info
  •  Pop music
  •  R&B and soul
  •  Reggae music
  •  Rock music
  •  Talk radio
  •  Venues
  •  World

Personal finance

  •  Banking
  •  Beginning investing
  •  Credit, debt, and loans
  •  Financial news
  •  Financial planning
  •  Hedge funds
  •  Investing
  •  Real estate
  •  Mortgage
  •  Insurance
  •  Mutual funds
  •  Options
  •  Stocks
  •  Retirement planning
  •  Tax planning


  •  Birds
  •  Cats
  •  Dogs
  •  General info
  •  Horses
  •  Reptiles


  •  Biology
  •  Chemistry
  •  Geography
  •  Geology
  •  Physics
  •  Science news
  •  Space, astronomy
  •  Weather


  •  Dating
  •  Divorce support
  •  Marriage
  •  Senior living
  •  Weddings


  •  Action sports
  •  Auto racing
  •  Baseball
  •  Bodybuilding
  •  Boxing
  •  Canoeing, kayaking
  •  Climbing
  •  College basketball
  •  College football
  •  Cricket
  •  Cycling
  •  Fantasy sports
  •  Figure skating
  •  Fishing
  •  Golf
  •  Horse racing
  •  Hunting, shooting
  •  Ice hockey
  •  Martial arts
  •  Mountain biking
  •  NASCAR racing
  •  NBA basketball
  •  NFL football
  •  Olympics
  •  Paintball
  •  Poker
  •  Power and motorcycles
  •  Rodeo
  •  Rugby
  •  Running and jogging
  •  Sailing
  •  Scuba diving
  •  Skateboarding
  •  Skiing
  •  Snowboarding
  •  Soccer
  •  Sporting goods
  •  Sports news
  •  Surfing and bodyboarding
  •  Swimming
  •  Table tennis and ping-pong
  •  Tennis
  •  Volleyball
  •  Waterskiing and wakeboarding

Style and fashion

  •  Baby apparel
  •  Dresses and skirts
  •  Fashion
  •  Jewelry
  •  Kids’ apparel
  •  Men’s or women’s accessories
  •  Men’s or women’s bags
  •  Men’s or women’s beachwear
  •  Men’s formal wear
  •  Men’s or women’s jeans
  •  Men’s or women’s outerwear
  •  Men’s or women’s pants
  •  Men’s or women’s shoes
  •  Men’s or women’s tops
  •  Sunglasses
  •  Watches
  •  Women’s intimates and hosiery

Technology and computing

  •  Animation
  •  Antivirus
  •  Cameras and camcorders
  •  Cell phones
  •  Computer certification
  •  Computer networking
  •  Computer programming
  •  Computer reviews
  •  Data centers
  •  Databases
  •  Enterprise software
  •  Graphics software
  •  Home entertainment
  •  Linux
  •  MacOS
  •  Mobile
  •  Network security
  •  Open source
  •  PC support
  •  SEO
  •  Startups
  •  Tablets
  •  Tech news
  •  Video conferencing
  •  Web design
  •  Windows


  •  Adventure travel
  •  Africa
  •  Air travel
  •  Asia
  •  Australia, New Zealand
  •  Bed and breakfasts
  •  Business travel
  •  Camping
  •  Canada
  •  Caribbean
  •  Cruises
  •  Eastern Europe
  •  Europe
  •  France
  •  Greece
  •  Hawaii
  •  Honeymoons and getaways
  •  Hotels
  •  Italy
  •  Japan
  •  Las Vegas
  •  Luxury travel
  •  Mexico and Central America
  •  National parks
  •  South America
  •  Theme parks
  •  Travel news and general info
  •  Traveling with kids
  •  United Kingdom

Now, here’s where you take your X ads to the next level: making your own list of people you’re 100 percent confident are active, involved with a conversation, have the right demographics, and more so each dollar is spent on your ideal prospect.

Twitter Interest Targeting List DIY showing a pen selecting groups in different ways in the global town square.

How to Target a List of X (Twitter) Users by Interest

Creating a Twitter interest targeting list involves several steps which is seen in the video above:

  1. Analyze a conversation: Start by analyzing a conversation with a hashtag analytics report to see who’s talking and what their demographics are on Twitter.
  2. Create a subgroup: Take a subgroup of the conversation participants and analyze the Twitter List further using Fedica for insights on that group.
  3. Sort your followers: Sort and Filter your followers to match them with the same group and add them together to your Twitter ads audience in Fedica.
  4. Find super fans: Find super fans on a topic with Common Followers – a group of mutual followers who are each following two accounts on the subject and then add them to that audience too.

For instance, if you have two accounts that are related to a specific topic, you can analyze who is following both. Those who follow both accounts are likely to be super fans of that topic. For example, in the case of X-Men fans in Brazil, you could compare followers of the ‘Universal X-Men’ fan account and another X-Men news account.

By analyzing the followers in common between these two accounts, adding them to your list of specific Brazilian X-Men fans, and include those in your followers too, you can build a super spefically optimized audience for the most effective X Ads campaign possible.

Pro Tip: Analyze conversations and understand the demographics of the people involved so you know they actually care about the interest topics rather than guessing.

See the Video Above!

How do I Optimize my X (Twitter) Ads?

Optimizing your Twitter ads involves understanding your audience and tailoring your content to their interests, then finding groups of people who are active, and have shown some relation to your offer.

I’ve shown by example the simple steps using Fedica to analyze conversations and understand the demographics of the people involved so you know they actually care about the interest topics rather than guessing.

How to use X (Twitter) Ads to Target Specific Users?

You can use Twitter ads to target specific users by creating a custom audience list in Fedica. This involves analyzing conversations, understanding the demographics of the people involved, and adding them to a Fedica list where you can analyze a competitor, take the same kinds of people from that list, and merge the lists. Possibilities are endless here!

Also, you can search all of X for specific kinds of people you want regardless of convo or competitor: Search for keywords in their bio, what they post about, how many followers they ahve, who they follow, exclude keywords, and know if they are active, verified etc, with Search Accounts tool in Fedica. You can then use this list to create a hyper-targeted ad campaign with the rest of your targetted groups.

Once you have identified some groups, you can add them to an existing audience list building specific groups down to minimum of 3000 accounts for an X Ad. That means no costs are wasted on inactive users, passive scrollers, misaligned interests etc.

Build a X (Twitter) Custom Audience List

Building a Twitter custom audience list involves analyzing conversations, understanding the demographics of the people involved, and adding them to a Fedica list. You can then use this list to create a hyper-targeted ad campaign.

After building your custom audience list, you can send it to Twitter Ads. The larger the group, the longer it will take to send. Once the audience has been sent, you can find it in the Twitter Ads interface. If you don’t see it immediately, you may need to create a new campaign and make sure it’s set to ‘Advanced’ as this allows you to use your own audience. When setting up your campaign, you can go to the ‘Ad Group’ details, scroll down to ‘Audience’, and add the audience that you created and built in Fedica. It may take a little while for the audience to upload. Once it says ‘Ready for Targeting’, it means that it has been sent successfully to Twitter Ads.

Frequently Asked Questions:

Can you do geo targeting on X (Twitter)?

Yes, you can do geo-targeting on Twitter. However, please note that Radius Targeting is currently only available for accounts in the US and Japan. To gain access to Radius Targeting, please reach out to your account manager.

Is there a X (Twitter) ad targeting app?

Yes, Fedica allows you to create highly targeted Twitter ad campaigns. It enables you to post content that reaches people specifically interested in your offer. This is achieved by diving into data and finding groups that match your ideal customers using Fedica analysis reports to find those people. These reports provide unique demographics and filters unavailable on X Ads Platform.

How to run effective X (Twitter) ads?

Running effective Twitter ads involves understanding your audience and creating content that resonates with them. By using Fedica, you can analyze conversations, understand the demographics of the people involved, and create a hyper-targeted ad campaign. This ensures that your ads reach the right people, increasing their effectiveness.

The Right Way to Target Worldwide on X (Twitter) Ads

The right way to target worldwide on Twitter ads is by understanding your audience and tailoring your content to their interests while targetting specific cities. You can use Fedica to analyze conversations and understand the demographics of the people in certain cities, regions, states or countries.

Alternatively, try targetting the whole world, but adding filters that help you ensure you ad is aligned with who sees it from all the ways to filter people mentioned above!

Key Takeaways

The Fedica app empowers you with data that you can’t get anywhere else and gives you full control over your X (Twitter) Ads campaigns with audience building tools that connect directly to your X Ads Platform.

By creating a hashtag and keyword analysis, finding people from that conversation, looking at your own followers, filtering them out to find the perfect people that match, and finding super fans who are following accounts that hint at their interests, you can create highly effective Twitter ad campaigns with zero wasted ad spend.