How to Use X (once Twitter) Analytics: The Champion’s Guide

See the updated version here for how to find the new X Analytics!

This is the last X (formerly Twitter) Analytics guide you’ll ever need. You’ll not only learn the ins and outs of X Analytics, but you’ll learn what analytics to check, what they mean, and how to use them to become an audience-growth champion!

What is X Analytics?

Using X Analytics, you can track and view key metrics like follower growth and decline, impressions, engagement rate and more. Since 2014, the feature has been offered to all personal and commercial users. Yet, in 2024, X put analytics behind a paywall and so there are only analytics available for entire account without any details about posts. See the link at the top of this page to see where to find the new X Analytics!

X analytics shows you how people are reacting to your material, your best content, and general metrics you can use to help gauge what content your audience likes.

Table of Contents:

  1. How to Check Your X Analytics
  2. What does X Analytics Show?
  3. How to Use X Analytics: Expert Insights
  4. The X Analytics That Make You a Champion
  5. Get the Full Story Behind Your Twitter Analytics

How to Check Your X Analytics

Check X analytics via desktop
On the left-hand panel, click X Premium, then Analytics. From there, you’ll be sent to X Analytics if you’re subscribed to X Premium.

Check X analytics via mobile
On mobile, you can check the analytics the same way as above, but from swiping from the left of the screen to access the menu.

What X Analytics Shows You

When you open X Analytics on the browser, you get a breakdown of your followers’ reactions to your content.

  • You see how many times you’ve posted,
  • how many followers you have,
  • how many people have seen your content (impressions),
  • how many people visited your profile or mentioned you.

These five metrics show whether they have been declining or growing and by how much shown as a percentage (%).

Monthly Highlights

Monthly Highlights seem to have been discontinued! But below, you’ll see something similar and improved with Fedica’s ability to filter your top posts by metric and topic.

X Analytics used to show your top posts, top mention of your account, top tweet with visuals, and top follower. These highlights included a top metric for impressions or engagements (if someone liked, retweeted, or replied to your post).

X Analytics showed this breakdown for every month, which lets you get a sense of what content your audience likes. Now, it’s just some metrics for your entire account with no breakdown by post.

Post Activity

Post activity analytics used to show a breakdown of the engagements received on your posts, grouped into weeks from the last 28 days. Here, the number of posts made was overlayed with organic impressions.

You also had the choice to expand your tweet analytics to around three months to get a fuller view of your post metrics compared. Now, its longer to a year. Fedica, however, goes far past a year to your Premium Plan sign-up date.

Small charts break down each metric over the month on the right sidebar have also been removed and replaced by the main graph chart in the center:

  • Engagements
  • Impressions
  • Link clicks
  • Reposts
  • Likes
  • Replies
  • New Follows
  • Profile Clicks
  • Link Clicks

See a comparison for the new X Analytics with Fedica’s X Analytics and deep AI insights!

X Video Analytics

Discontinued: A monthly breakdown of video views on your X Analytics Video Activity Menu tab showed how many people watch each video during the 91-day period.

How to Use X Analytics: Expert Insights

What makes you a X Analytics champion is how you use your metrics strategically.

For example, with X’s 28-day summary, you can quickly check your monthly status of follower growth. If your Post Impressions are down, then it’s time for a collaboration for more impressions.

Or maybe you just need to post when your audience is online, which you can do when you get your tweet analytics with your content calendar and audience monitoring on one platform.

The X Analytics That Make You a Champion

They say video does really well on social. Usually, when you post gifs, videos and photos, you get more engagement.

Try uploading more videos on X, and if you don’t like being on camera, you can post short videos of text moving around to make your special tweets even better. is free to make these videos, for example.

X Analytics’ Video Activity analysis lets you check your video’s retention and get guidance on keeping your audience retained and Twitter recommending your videos.

Either you have text videos, or you post your own, the retention chart on the right sidebar shows you where most people dropped off from your video. So simply find out which spot most people kept browsing and see what lost people’s attention in your video. Then, you’ll know how to improve next time and get your message to other people with X’s algorithm!

Compare, Rank, and Filter Your X Analytics

If you’re not looking at your analytics, you’re missing out on secrets that data could be telling you.

You also hit a roadblock when you only get a few of your best posts within 91 days. Growth ideas come from looking at all your tweets instead of only a few and comparing them all the way back to your account creation.

People who managed to build large followings on X use their analytics to help them sell their offers, market their startups, or work their personal brands. So, if you’re serious about X growth, you need an X Analytics Dashboardthat holds nothing back and tells the whole story.

Like X Analytics, there are tons of free things millions of users love to do with Fedica. Millions of users love scheduling X threads, polls, tagging people, and separating their content in a content calendar that automatically reaches the best times to tweet when your followers are online.

These tools will make you a X growth champion and boost your engagement naturally. But if you want to tell the whole story behind all your posts, you can filter them by any metric you need.

Imagine filtering all of your posts for link clicks. Then, finally, you can know what posts bring your followers to your website!

Filter X Analytics by Content

You can get the complete picture with all analytics filtered by any kind of content you choose when you set up a pipeline in your content calendar.

Make one for threads, questions, photos, blogs, news – whatever you like! Then, in your Engagement Dashboard, you can get the full range of analytics for each content category. For example, see how your followers like your threads compared to your blog posts.

X Follower Analytics

Data is one thing, but do you really know who is behind your engagements? For example, you can get a list of all your most engaged users for the time you choose when looking at your X analytics.

Instead of only one top follower a month, see everyone and engage with them to build a real community on X. Analytics can only bring you so far, so interacting with real people is what it takes for authentic X growth.

What should I Post about?

Check out your Best Words on your Publishing Brief to know what topics your audience really likes. Then, on your Publishing Interface, you can find a list of words and hashtags your audience is using at the moment to join their conversations and stay relatable.

Beyond that, see how your audience feels in the moment and what topics are trending where they live. Joining your community’s conversations is a tremendously powerful way to drive more natural engagement as a proactive strategy for Twitter growth.

Visualize Your or Anyone’s Global Following

Instead of checking your analytics, try seeing where your followers are on an interactive map. Create an accessible report on any topic you or anyone discussed and see how those hashtags and keywords traveled across the globe with Fedica’s Hashtag Analytics for Twitter.

Maybe your American followers really love your content about tech, for example, and you can target their time zone for that content to make sure all of your followers are happy.

Instead of grouping your content or time zone in your content calendar, filter your Engagement Dashboard by keywords. Then, get X analytics to represent a topic regardless of its schedule.

X Analytics with Demographics

Once you get the hang of filtering any keyword to bring its X analytics, for example, you just need to check the demographics of the people behind those engagements. So now, you’re getting the deepest insight possible with your engagement metrics.

No matter how you filter your content, you’ll get a sense of the type of people who like that content. Powerful stuff!

Get the Full Story Behind Your X Analytics

You know how much insight you get when you separate and filter your posts. X Analytics is a great free tool, and if you use some of Fedica’s free tools on top of X Analytics, you’ll grow your community much faster.

Ready to grow your X community like a champion? Get the deepest analytics around that gives you the most control, like displaying all your tweets, who are engaging with them and what are their demographics.

Picture the ideas you could get by seeing your least performing posts compared to your top posts? How about comparing, ranking, and filtering those metrics since the start of your account?

Sorting your posts by different metrics, content types, and keywords will unleash a whole new world of insight, giving you a clear path to limitless potential on X.