Social Media Audit Like a Pro (+4 Methods Marketers Overlook!)

Growing a following on X (formerly Twitter) isn’t only about your content and growth. It’s also about the quality of followers you have. What’s the point of 100,000 followers if most are inactive or they’re throwing off your target demographics?

This article will dive into everything you need to ask for a complete an X audit on your account, competitors, content & followers so you can find out what’s in the way of more X growth.

If you just want to do a follower audit to find fake bots and check the health of your community, try Fedica’s new Follower Quality Audit tool here:

Table of Contents:

What is an X (formerly Twitter) Audit?

Auditing your X followers is like a health checkup where you discover areas of your account that need attention to help your X grow at a healthy pace because you grow the fastest when piece of your social media strategy is optimized for your engaged followers.

A proper X audit will look at more than just your fake followers. It should assess everything from follower demographics, suspended or inactive followers, follower growth, how your content drives growth, and how your engagements fit into your business and marketing goals.

Discovering these secrets that can propel your growth further can be easy and fast!

These Questions Help You do a Complete X Audit:

Audit Your Strategy

  1. What is your goal on X?
  2. Do you see a return on your investment?
  3. How can you improve your presence, website traffic, etc.?
  4. How are you meeting your marketing objectives & goals?

Audit Your Followers, Yourself & Competitors

  1. What are your followers’ demographics?
  2. What are your competitor’s follower demographics?
  3. Where do your followers live?
  4. How often do you post, and when?
  5. When are your followers active?
  6. Who’s unfollowing you, and who’s inactive? Where is your account growing globally?
  7. Who’s engaging with your competitors?
  8. How can you automate keeping track of account, competitor, or product mentions?

Audit Your Content & Performance

  1. What kinds of content do you post?
  2. What kinds of content do your followers engage with?
  3. Who are the followers engaging with a particular topic?
  4. How do you measure the performance of your tweets on any topic?
  5. What content do they engage with?

Let’s see how you can do most of this simply with Fedica (and some free tools).

Audit your X account

Your X account audit should look at five things:
  1. Your followers
  2. Your growth strategy
  3. Your competitors
  4. Your content
  5. Your performance

To start your X audit, run a Follower Audit on your followers – but you can go further: look deeply at your followers, their demographics and interests, and how your audience reacts to the content you share.

The first step is to analyze your follower growth and decline. Know who’s following and unfollowing you, as well as if you have any inactive or suspended followers. This is key to improving your X growth because how do you know what to post if some of your followers are inactive and throwing off your demographics?

After that, you should review your goals and content to see if they align with your audience, the people you’re trying to draw in, and whether your followers enjoy your posts or take the action you want them to.

Audit Your Goals & Branding

So what’s your goal on X?

This step is finding what X can do for you and what objectives are needed to accomplish this goal.

It could be driving awareness, building leads, growing a community, gaining newsletter subscribers, etc. So ask yourself, how can we use X to attain some of our company goals?

Are your company goals building a presence and product awareness? Finding customers? Getting more website traffic? Then ask yourself what metrics you will track to measure your link clicks, retweets, follows, or general engagements.

No matter what metric you choose, you’ll need some solid X analytics that allows you to filter every metric so you can see which of your Tweets get link clicks and which ones get retweets, for example. Filtering these metrics makes it easy to know what you need to write to attain your goals directly. See the section below about auditing your content.

To audit your branding, you can look at ways to polish your profile, like making an intriguing header background or what pinned post would hook your readers enough for them to follow you. Try to provide lots of value here regarding what you can offer your readers.

For example, we always pin the top of a thread full of marketing tips we post throughout the month, which helps us grow consistently because the first thing people see is 30 bits of value in the first few moments.

Check out these tips here: 6 Methods to Gain New X Followers.

Besides your profile, ask yourself what your company voice is? Is it playful, serious, or informative? How do you want to come across to your audience? Knowing who your audience is with detailed demographics like age, occupation, location, and gender will answer these questions because you’ll get an idea of how you should speak to your audience and what topics they might resonate with.

Audit Anyone’s X Account

What are your competitor’s follower demographics?

If you want an edge on your competition, don’t just audit your followers; learn from others, too.

Do a competitor analysis checking their content and followers to get even more ideas on how they’re strategizing. Also, once you get some X follower metrics for another account, you can apply what they are doing to your content so you can attract their customers to you!

Don’t forget to go further with a SWOT analysis taking note of any Strengths, Weaknesses, Opportunities, and Threats when comparing your X game with theirs.

With Fedica, you can quickly get a detailed X audit report using the analyze anyone tool. You’ll learn their followers’ demographics like gender, occupation, age, and location, see what topics they talk about and who’s engaging with them the most.

Also, you can see personality characteristics from all their tweets, so nothing is left unturned. You’ll learn new ways to cater to an audience similar to yours when you analyze their influencers, common followers, and content with this X audit report!

X Audit Report on Any Topic

What if you want to audit the followers engaging with a particular topic?

Besides auditing your X followers and content, you can audit only a topic, keyword, or hashtag you share with your community. This will let you look outward and know who is interacting with any of your campaigns or content topics and their demographics – even if they aren’t your followers.

Creating a X Audit Report of any hashtag, keyword, or person is simple. Just add the word, phrase, or X handle of anyone and get a sample report for free.

Then, you’ll get a view of all the keyword-related tweets globally, top influencers and those who retweeted them, demographics for whoever engaged with the topic, and all other related words mentioned in their tweets. This way, you know where the conversation goes and how to create more content your or your competitor’s followers like.

How helpful would it be to know right away when someone is talking about you or your offer? Easily keep track of any keyword, mention, or competitor, and find potential customers easily using X Alerts!

X Follower Audit

Who’s unfollowing you, and who’s inactive? Where is your account growing globally?

You might have only a few followers or hundreds of thousands of them. But it’s the quality of these followers that matters.

Besides fake accounts, you might have followers unfollow you or some that become inactive or suspended accounts, lowering your follower count. These accounts are misleading to your demographics or confuse your growth stats when people mysteriously disappear. It’s not your content – it’s most likely them being suspended!

This free complete follower audit tool keeps you informed of suspended accounts and unfollows while tracking your growth weekly so you can do regular follower clean-ups and lets you automatically post during your global followers’ peak activity times every time.

See where your followers are growing worldwide, and schedule content for different time zones & topics in your content calendar.

Audit Your X Content & Performance

What kinds of content do your followers engage with? And when do they engage?

Both your content and your brand voice need to resonate with your audience. But so many people lack the tools to break their content into categories so they can determine which topics drive growth.

Clear and filterable X analytics for your content does this effortlessly. X has its own analytics that only goes so far, showing an overview of your monthly stats and some top posts and followers.

This is the X analytics tool you need to break through the noise and finally determine what content is driving your growth goals vs. what is slowing you down. You’ll get a complete picture from now to your account creation of all the tweets, metrics, and followers responsible for your engagement!

Want to know if your audience likes your daily tips better than your inspirational quotes? Now you’ll see clearly what people and their demographics liked your content, so you can compare and know that younger women in the media industry who speak English & Spanish from the USA like your quotes more than others, for example.

Compare the difference between X Analytics vs. a Filterable X analytics tool and judge if it’s what you need to grow your following on X.

To audit your content and performance, you must have a way to access all the metrics possible, like link clicks, profile clicks, and every other metric you might need for your company goals.

Then, you can search your tweet engagements for topics within any time frame and know what kinds of tweets are giving you the desired results.

Using Fedica is easy. When you group your content in your content calendar, you can select each pipeline and visualize its analytics from all its posts separately. For example, do your target followers enjoy listicle threads or blog posts more? You’ll know in an instant.

Plus, anything you schedule with our tool will automatically use AI to post when your followers are online, so no matter what you post, it’s optimized for your audience!

Key Takeaways:

  • A proper X audit looks at more than your suspected fake followers. You should know who’s inactive, suspended, or unfollowed you.
  • Auditing your X account should cover your strategy, followers, competitors, best-performing content, engagements, and specific topics.
  • Your goals and content should align with your current audience and target followers, and if they take the actions, you want them to.
  • Analyze your competitors to get insights on how they strategize and get their engaged followers’ demographics and top topics to attract them to your content.
  • You can audit a topic, keyword, or hashtag to know who engages with it and get their demographics even if they aren’t your followers.
  • The quality of your followers matters: Some followers unfollow you, become inactive, or get suspended, lowering your follower count, which impacts your demographics and stats.
  • To audit your content and performance, you must have a way to access all the metrics possible, like link clicks, profile clicks, and every other metric you might need for your company goals. Then, while sorting through your tweet engagements, you’ll know what kinds of content drive your desired results.

X Audit FAQ:

How do you audit followers on X?

Audit followers by running a Follower Audit in Fedica, checking their demographics, if you have any inactive users, ones without a profile picture, and what they engage with. First, you must check your followers for inactive accounts and then see if your followers match your target demographic. Do all this quickly with Fedica.

How can you tell if someone has fake X followers?

Spotting an account with fake followers is as easy as comparing how many followers they have to the engagements they get. If they have millions of followers and only a like and comment on each post, you can guess their followers are inactive. However, one thing to note is accounts with a global following might have fewer engagements because their followers are active in different time zones. People use Fedica’s scheduling tool to target time zones easily, for example.

How do you get fake followers on X?

You can buy fake followers from sketchy websites, but the repercussions are not worth it. It won’t be long until you’re permanently suspended on X because of its spam rules. Plus, it’s easy to spot an account with fake followers, too. There is no benefit to having fake X followers because they mess with your demographics and stats stopping you from understanding or targeting your followers required to continue growing.

Can you see X Analytics for other accounts?

Yes, you can see stats, demographics, top topics, metrics, and a map of anyone’s X account. Analyze an account report on anyone.

How can I see tweets from another user?

You can analyze any campaign or topic from any user by running a hashtag and keyword analysis. Plus, you’ll get the entire conversation story with a list of top engagers, influencers, and retweeters, a map of all these engagers, their demographics, top topics mentioned, and more!