Low-Cost Marketing Strategies for Social Media 

If you run a business, you know just how expensive marketing can get. Consultants, subscriptions, sponsored post pricing—the costs add up quickly!   

Every dollar counts, so if you’re looking for low-cost marketing strategies, rest assured that you can still launch effective campaigns that won’t break the bank.  

Let’s look at 6 ways to boost your social media marketing for a fraction of the cost. 

Table of Contents

  • Never Underestimate the Power of Social Media
  • Take Advantage of Profiles 
  • Create Engaging Written Content 
  • Get Creative with Connections 
  • Turn Consumers into Advertisers 
  • Try AI-Driven Social Media Tools 

Marketing Strategy 1: Never Underestimate the Power of Social Media

Low-cost marketing strategies start with social media. Social media provides you to market like never before; word of mouth is no longer limited to the friends you see in person but anyone who can view your profile and posts.  

Similarly, your potential customer base is much bigger thanks to its global nature. 

Having a presence on social media platforms is extremely beneficial. It can boost brand awareness, connect with new and existing customers, and provide advertising opportunities at little or no cost.  

Just having an account won’t be enough, though: to make the most of your marketing strategies, you’ll need to know the best times to post, your audience demographics, how engaging your campaigns are, and how to build your community. 

Luckily, you don’t have to do this on your own—take advantage of free tools for publishing, engagement, and analytics that can get your low-cost marketing strategy on the right track. 

Marketing Strategy 2: Take Advantage of Profiles 

Lots of platforms have built-in features for businesses that come at no cost to you. A Google Business Profile will put you on the figurative—and literal—map so people can find out more about your business without ever leaving their search engine.  

Instagram, Facebook, X (formerly Twitter), and LinkedIn allow you to create a business or professional account with unique access to advanced, business-oriented features and analytic tools to help you win in your low-cost marketing strategy. 

Marketing Strategy 3: Create Engaging Written Content 

Blogging is one of the most low-cost ways to keep customers engaged with informative long-form content. You can carve out space on your website for a blog or utilize one of many free third-party blogging sites.  

Remember, though: quality trumps quantity. If you keep your written content straight to the point and informative, it can attract an even bigger audience.  

But if your posts become too frequent and less novel, customers can become tired and disconnect from your content. 

Although perfecting this can seem daunting, we’ve developed a guide to help get people to read your blogs. 

Marketing Strategy 4: Get Creative with Connections 

Your reach isn’t limited to the number of Likes or Followers on your business profiles. You also can access a much larger audience by tapping into your employees’ network.  

Everyone at your company has their own community and connections—so utilize them! When your employees talk to their friends, families, and followers about your product or service, that’s marketing.  

They can even use their own social media to market more organically. Give your employees a good elevator pitch, or teach them how to reach out to others, so they feel confident talking about your business. That way, you can improve your marketing strategies with less strain on one marketing department.  

Learn more about growing your community:


Go where your target audience hangs, and build relationships. This is the best low-cost way to market your offer with the best longterm outcomes! #sme #smallbusiness #socialmediamarketing #socialmediamanager #sidehustle #entrepreneur #enterprise #marketingexecutive #digitalmarketing #digitalmarketingtips

♬ Lo-fi hip hop – NAO-K

Marketing Strategy 5: Turn Consumers into Advertisers 

Now, traditional advertising isn’t going anywhere, but it’s not your only marketing option. Word-of-mouth marketing can be very effective and more trustworthy than traditional advertising.  

There is also a growing trust among consumers in reviews and influencer-made content. So, prompt your users to share their experiences with your product or service!  

You can ask for reviews in emails, at the end of customer interactions, or with eye-catching call-to-action buttons that make sharing your information easy.   

? Share this money-saving tip with your community!

Marketing Strategy 6: Try AI-Driven Social Media Tools 

So now you’ve begun using these low-cost marketing strategies that have made the most out of your budget—but something’s missing.  

How can you make sure these strategies are working? That your engagement is going up, not down? That you’re using social media at the best times, engaging with the right audiences? 

Well, if you want to know the answers to these questions and more, there are AI-driven publishing and management tools that can help.  

If you want to save time strategizing on social media, free online tools can help improve your content marketing, find connections, publish content, manage your online presence and help you better tailor your advertising to the right audiences. 

Three bar graphs showing the times of the day when different audiences are most active online.

Tools that analyze your following, listen in on social media trends, and engage with consumers put you ahead. The Best Time to Post feature will help you capture the biggest audience you can automatically. Engagement features show you follower gains and losses. Deep follower insights aids in developing content that is relevant to your community.

Plus, if you’re unsure how to write the best post, AI Optimizer makes your text more engaging, dynamic, and clear—and corrects pesky grammar and spelling errors! 

So now you’ve learned some ways to do more marketing for less. Now, if you’re ready to take your marketing strategy to the next level, try out these tools to see how they can help your business utilize social media to its fullest extent.