Jason

Software as a service (SaaS) businesses continue to take the business world by storm. With the advancement in technology, the potential of software has grown so much that it’s become more accessible than ever to develop and deploy it. The second critical piece of the SaaS puzzle is the large customer base potential. As more … Read more

Does the thought of writing a follow-up email after not receiving a response make you uncomfortable? If you answered with a “yes,” you’re not alone. We’re wired to believe that people who don’t reply are not interested in what we had to say or offer. It’s understandable to feel less than comfortable if you think … Read more

You can’t talk about old school marketing without at least thinking of Don Draper and Mad Men. While it’s difficult to imagine Don getting online and Skyping with his clients, some of the marketing strategies and tactics showcased in the popular TV series are still very usable today.    Thorough Research David Ogilvy, the so-called … Read more

With over 3 billion people using social networks across the globe today, the benefits of social media for business are undeniable. Social media users use various platforms to engage with multiple brands, which gives firms countless opportunities for growth and promotion. A research done by Sherpa Marketing found that more people use social media to … Read more

Ever heard of Google? You know, that search engine type of thingy, with a colorful logo and 3.5 billion searches made per day? Yes, that same search engine that’s dictating the dynamics of SEO strategizing, blog posting, and our collective approach to web searching? Sure, and the keyword phrasing, too. Well, that same Google may … Read more

The 21st century is all about digital advancement, and it’s product consumption that’s changing faster than we can keep up (well, for the most part). Unlike our parents who used to gather around the TV and gasp over their favorite TV personalities, we are now growing virtual communities that are tailor-made to fit our momentary … Read more

Social media platforms are constantly announcing updates, introducing new features, and changing their algorithms. But while some of these changes have made us rethink our strategy, the one thing that has remained constant is that our ultimate goal is still to engage our audience. Here’s what we know about the top 5 social media platforms: … Read more

2017 ended with a whole bunch of predictions on what was to come in 2018. But as we’ve all come to realize in marketing, nothing is set in stone. Just before end 2017, X (formerly Twitter) expanded its character count limit to 280 characters, surprising many business owners and long-time X users who weren’t quite … Read more

It’s a curious thought that we barely remember a time before the Internet, Facebook, Twitter, or Instagram. We talk about those times in our lives as though they were the dark ages. With nothing else to do, we’d sit on a bus and stare empathetically out the window until we arrived at our stop. We … Read more

Are most of us so used to nothing interesting coming after the last line of the email body that we don’t bother reading the sign-off? And in turn, do we then put minimal effort on our sign-offs by using the same tired ways to close an email because we figure no one is paying attention … Read more

The last decade has taught us that leveraging social media as a marketing tool is no longer a luxury, optional, or a trend but a necessity. The number of people worldwide who are active in social media is expected to reach 2.5 billion in 2018. And to ignore these staggering numbers would be unwise for … Read more

Do you know what video marketing metrics you should be paying attention to? How do you know if the message you’re trying to communicate is being understood by the right people? When it comes to video marketing, many metrics will allow you recognize how well your video campaigns are performing. You may think that monitoring … Read more

In an ideal selling engagement, you go through all the motions with a prospect, and you close the deal. Unfortunately, we don’t live in a perfect world. People say no and they will say it so often that it is discouraging. However, before you give up completely or start rethinking your career path, know that … Read more

You must have heard that X has doubled its character limit from 140 to 280. For those who have been tweeting for years, the reactions have been varied. On September 27, 2017, Twitter CEO Jack Dorsey himself posted a noticeably longer than usual post announcing the change: “This is a small change, but a big … Read more

Are you looking to hire a freelancer? There’s scores of them and with the ability of technology to reach so many people, this might be the best time to do so. On the other hand, you might receive sixty applications for one job posting. How do you choose who’s the best fit for you and … Read more

If you were in high school in the early 2010s, you might remember taking careers class. There, teachers taught how to write resumes despite students having next to nothing to put in them, how to dress for job interviews (wear a clean shirt), and how to present ourselves during that interview. Some of their advice … Read more

If you own and operate an online business — or even a business with an online presence in addition to brick and mortar stores — then it’s imperative you know what social selling is. While the term itself intuitively explains it somewhat, let’s understand the concrete meaning: Social Selling: utilizing social networks and online mediums … Read more