Top 25 Twitter (now X) Statistics to Know Before Executing Your 2018 Marketing Plan

2017 ended with a whole bunch of predictions on what was to come in 2018. But as we’ve all come to realize in marketing, nothing is set in stone.

Just before end 2017, X (formerly Twitter) expanded its character count limit to 280 characters, surprising many business owners and long-time X users who weren’t quite sure how to react to the change. And barely two weeks into 2018, Mark Zuckerberg announced that the Facebook Feed algorithm would be changing to prioritize “meaningful social interaction” over “relevant content.”

These changes in social media platforms tell us that we should stay on top of trends and alert for announcements. Because the marketing landscape can be unpredictable, our best defense is to arm ourselves with insight and important statistics that will help us shape our marketing plans.

Here are the top 25 X statistics to help you strategize your next marketing move:

1. 330

As of January 1, 2018, Statista reports that the total number of monthly active X users is 330 million.

2. 67

According to Omnicore, there are over 67 million X users in the U.S. alone.

3. 89

A report from Content Marketing Institute revealed that 89% of B2B marketers rely on content marketing strategies for their results. The social media Analytics platform Fedica knows how valuable the data that you gain from your X campaigns is. That’s why we give you the ability to export your Analysis Reports whenever you need them. Your Analysis Reports give you vital insight on whether your marketing strategies are working or not.

4. 85

85% of small and medium business X users say it’s important for businesses to provide customer service using the network.

5. 41

X’s own data shows that 41% of people on X purchased products after exposure to an ad in the last 30 days.

6. 37

37% of X users are between ages of 18 and 29, 25% users are 30-49 years old. Understanding your target audience is essential to the success of your X campaigns. How much do you know about your demographics? Harness Fedica’s deep analytics, and specifically Audience Segmentation to understand your audience better and engage them more meaningfully.

7. 93

93% percent of people who follow small- and medium-sized business on X plan to purchase from the SMBs they follow, according to a report from X and Research Now. This proves just how valuable your followers are to the success of your business. Growing your community in a targeted manner with the right type of followers should still be one of your top priorities if you want to reach your business goals.

8. 80

80% of X users access the network on mobile platforms.

9. 93

93% of X video views happen on mobile.

10. 24

24% of all Internet male users use X.

11. 21

21% of all Internet Female users use X.

12. 280

Posts can now be up to 280 characters. That’s double the number of characters that we had grown accustomed to. But is it better for your business to be posting long messages? Or did your followers prefer the brevity that came with 280 characters?

This is why it’s so important to have insight on the level of engagement on your posts. Are your followers responding to long or short posts better?

13. 6

Posts with videos are 6 times more likely to be reposted than posts with photos

14. 3

Posts with videos are more likely to be reposted than posts with GIFs.

15. 12

X has increased their year over year Daily Active Users (DAU) by 12% year-over-year marking the fourth consecutive quarter of accelerating growth.  

16. 99

X ad engagements for 2017 was 99% percent higher than it was for the previous year. Fedica’s audience analytics allows you to build segmented audiences and export them to the X ad platform. It is quite powerful in designing a targeted paid media campaign. 

17. 67

A recent survey by IPG Mediabrands in partnership with X found that 67% of X users said X Promoted Videos in the “First View” position were not intrusive. 

18. 72

72% percent of U.S. marketers are confident in their ability to create videos that drive views and engagement on X

19. 28

28% of Americans with a college degree use X.

20. 42

42% of X users access the app every day. As marketers, it’s not enough to know that users use the app every day. What you need to know is what times they are using it. Timing is everything when it comes to X campaigns.

Fedica’s algorithm explores your audience viewing habits and finds the best time window to post. Our unique algorithm dissects your audience viewing behavior, and presents the data dynamically by day and hour for the entire week – and depending on your audience habits, the Best Times to Post is lively and may change from one day to the next, and ultimately you can schedule your posts to be dynamically sent at the right time!

21. 85

According to Adweek, 85% of users feel more connected to businesses after following them on X. This proves how important it is for you to know your network and stay on top of the fundamentals: the people you follow and your audience. Fedica looks at the accounts you are following to provide you with an interactive map and exportable chart by country, state, or city. Furthermore, you can build segmented audiences and export to the X ad platform for a very targeted and focused ad strategy.

22. 74

74% of X users say they use the network to get their news.

23. 83

83% of people who posted at an SMB and got a response came away feeling better about that business.

24. 830

In Q3 2017, X live-streamed more than 830 events, almost three-quarters of them to a global audience.

25. 72

72% of brand followers on X are likely to purchase in the future. Do you know the languages, occupation, and gender of your target audience? How well are you analyzing your followers? The more you understand your audience, the better you’ll be able engage with them in a meaningful manner that will take them from followers to paying customers.

With Fedica, you can decide whether to create X accounts for other languages, or to publish in multiple languages. Gender analysis (male, female, groups/businesses) and our deep analysis into your followers’ occupations shall give you a window into their interests and enable you to publish more precisely.

Now that you’re equipped with knowledge on these valuable X statistics, we suspect you’re looking forward to applying what you now know on the state of X users. Does this change your X marketing strategy?

Tell us about it!