Believe it or not, but the first month of 2013 is drawing to a close.
Hopefully you’ve managed to stick to your resolutions through the month of January, and you’re back in the swing of status updates and tweets.
Since we’re all fully immersed in 2013, we thought that it would be a good time to take a break from looking forward, and look back – back to the state of social media in 2012. If you’re up for a little jaunt down memory lane, read on.
Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!
If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.
Too many companies think that social media = content creation. It doesn’t.
Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.
Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.
“OMG I can’t believe u did this! Check out this video —> [LINK]”
“You WON an iPad Mini. Click here!”
“Facebook has made changes to its privacy policy. To protect yourself, enter your username and password.”
Have you seen messages like this in your social media travels? If so, I hope the alarm bells went off, because they’re examples of the kinds of tricks that cyber evil-doers pull to get you to lower your guard and fall victim to a scam.
It can be a scary digital world out there, with nefarious types coming up with new ways to entice unwitting social media users into giving away their passwords, credit card numbers, and other personal information.
Here are seven tips you can use to keep yourself safe on the web.
On social media, timing is everything.
You might be the next Shakespeare, waxing philosophical on the beauties of life in lyrical 280-character snippets, but if there’s no one there to hear you, what good are your brilliant thoughts?
Whether you’re using social media to promote your business, to find clients, to build a personal brand or any other myriad of reasons, you can use the magic (well, technology, really) of social scheduling to ensure your wise words are actually read.
It’s never easy to deal with criticism, and when it’s directly aimed at something you’ve put your blood, sweat and tears into, it can be almost impossible.
If you’ve found yourself on the bad end of a series of complaints on social media – whether about your business, your job or something near-and-dear to your heart – don’t tweet without reading this first!