Marketing Guide

Beyond the Job – How Twitter (now X) Puts Entrepreneurship Closer Within Your Reach Than Ever

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What do these people have in common? Twitch pro video gamers with followings rivalling cable tv programs Health & diet bloggers with large cult followings and booming ecommerce health products businesses Independent music makers, writers and visual artists with large thriving followings that provide them with star-level publicity and opportunities Youtube fitness and beauty stars … Read more

Bi-Partisan Reach on Twitter: Hillary Clinton Has More Influence on Twitter Than the Entire Republican Candidate Pool

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History has proven that presidential elections can be won by leveraging technology to touch and convert voters. Technology once again will be in the spotlight and play a critical role in determining the outcome of the 2016 election. Political institutions that can leverage the power of new technology platforms to connect to their constituents more effectively … Read more

Go Ahead, Make Twitter (now X) Feel Less Like Work

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X (formerly Twitter) should feel like a game. A real game – not some CRM or productivity app dressed up like a game. We are talking about the type of fun adventure that you leap straight to after work without taking your coat off. We live for the idea that working on social media should be … Read more

How to Fund Raise Like Leo DiCaprio in Inception

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Persuading venture capitalists and investors in general is just like Nolan’s blockbuster psychological thriller Inception. Art imitates life. You, the entrepreneur needs to subtly place your big idea in the VC’s subconscious mind, and quietly leave so they wake up thinking the idea was theirs all along. Let’s see what lessons we can learn from Leo … Read more

The counterintuitive truths I learned about productivity (the hard way)

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Credit: Dilbert Why we are drawn to the siren songs of productivity tools and how they lead us away from productivity When you are planning your business processes, how often do you default to the choice of software tools as your first action item? Time and time again efficiency-hunting team end up spending many months, … Read more

Real Reasons Why People Don’t Read Your Blog

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  You are writing about the wrong topic & You are the wrong writer for the job. Do you like reading articles on entrepreneurial success from cubicle workers? How about investment advice from school teachers? Medical advice from homemakers? You probably saw articles like all of the above in one way or another, and you … Read more

Hashtag Report of Today: #Glasgow2014

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Glasgow is a busy place right now with the Commonwealth Games and the hashtag #Glasgow2014 is where people are talking about it! Here are some of the tweets from the fans (we think it is funny that there were so many tweets about the royal family photobombing people): Here’s a closer look at Prince Harry’s … Read more

Hashtag Report of Today: #TDF for Tour de France

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tour de france on twitter

Concerts, sporting events, twitter chats, politics… So many hashtags and so much data to analyze – and Fedica can do that. Over in France right now they are all about those hard core cyclists pedalling their way through the Tour De France and people are talking about it all over Twitter with the hashtag #TDF. … Read more

World Cup 2014: Germany vs. Argentina

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World Cup 2014

It’s world cup time and Twitter is ablaze with FIFA talk. Let’s look a little deeper into the Twitter followers of some of the teams. 1. The Twitter Handles: Argentina = @Argentina  Germany = @DFB_Team   2. Number of Followers: Argentina: 648,000 Germany: 826,000   3. Number of countries represented by the followers: Argentina: 179 Germany: … Read more

Three Ways to Improve your Twitter (now X) Hashtags

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Hashtags are an incredible way to connect with other X (formerly Twitter) users with like interests. If you’re consistent and honest in your hashtag chats, you can make new friends, colleagues and even business partners.

However, I’ve spent a lot of time in hashtag chats and general hashtag conversations and have seen a lot of people miss the mark. It’s not that it’s “wrong”, but every tweet is an opportunity to say something valuable and on X, people are measured by the consistent quality of their tweets. When a user’s every tweet is funny, informative or educational, the followers will come.

So here are three ways to improve your use of X hasthags.

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Are You Using A Social Media Dashboard? 3 Reasons Why You Should Be

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You’ve got two more tweets to send out promoting a new product, a whole queue of questions on your company’s Facebook page to answer, and you know your personal LinkedIn account has been pretty dormant lately. What do you do?

If your answer is to click over to each site, update, click, send, click… you’re doing it wrong.

There are plenty of tools out there that can make your social media life easier, and dashboards have got to be among the best. Here are three ways dashboards can take a little bit of that stress off your shoulders.

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What’s Your Avatar? Understanding Your Social Media Image

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Whether you like it or not, a good part of who you are on social media is your image.

The images you choose to represent yourself – the pictures you choose to tweet, your Facebook cover photo, your LinkedIn profile picture – all come together to give the people you’re connected to a glimpse into who you are.

So if you haven’t given your self-image much thought, now’s a great time to start.

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Oppan Social Style: The State of Social Media in 2012

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Believe it or not, but the first month of 2013 is drawing to a close.

Hopefully you’ve managed to stick to your resolutions through the month of January, and you’re back in the swing of status updates and tweets.

Since we’re all fully immersed in 2013, we thought that it would be a good time to take a break from looking forward, and look back – back to the state of social media in 2012. If you’re up for a little jaunt down memory lane, read on.

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The First 3 Steps You Need To Take When Launching A Social Media Campaign

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Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!

If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.

Too many companies think that social media = content creation. It doesn’t.

Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.

Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.

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5 Tips For Improving Your Online Security

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“OMG I can’t believe u did this! Check out this video —> [LINK]”

“You WON an iPad Mini. Click here!”

“Facebook has made changes to its privacy policy. To protect yourself, enter your username and password.”

Have you seen messages like this in your social media travels? If so, I hope the alarm bells went off, because they’re examples of the kinds of tricks that cyber evil-doers pull to get you to lower your guard and fall victim to a scam.

It can be a scary digital world out there, with nefarious types coming up with new ways to entice unwitting social media users into giving away their passwords, credit card numbers, and other personal information.

Here are seven tips you can use to keep yourself safe on the web.

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Using Social Scheduling To Your Advantage

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On social media, timing is everything.

You might be the next Shakespeare, waxing philosophical on the beauties of life in lyrical 280-character snippets, but if there’s no one there to hear you, what good are your brilliant thoughts?

Whether you’re using social media to promote your business, to find clients, to build a personal brand or any other myriad of reasons, you can use the magic (well, technology, really) of social scheduling to ensure your wise words are actually read.

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