If you’ve never heard of a X (formerly Twitter) Card, you aren’t the only person who’s left in the dark. Prior to their creation, your engagement capabilities on X weren’t limited in number, but they were limited by technology. If you wanted to reach out to audience members to get subscribers, you had to post … Read more
There is some back and forth discussion about how important your follower count is to your success on Twitter. Let’s assume that it’s good to have a lot of followers – after all, it’s better to have them than to not have them, right? The problem is how to actually get people to follow you. … Read more
Let’s say you’re new to X (formerly Twitter). You might be late to the party, but hey – new businesses are made every day, and you have to start somewhere with your social media marketing, right? The good news is that you don’t have to worry about the things you’ve missed out on. X is … Read more
There are many aspects to a post. From the like opportunities it offers to an audience to the repost potential it has, there are many moving parts to one tweet – which is surprising for something that’s only 280-characters, isn’t it? These shareable components to a tweet are also heavily favoured in the world of … Read more
When you want to listen to music now, or even find new music, you’ve got a ton of options. Through Internet radio and social media, you have access to almost every single artist in the world. Now think back a couple decades to the 90s. If you’re an artist, what are your options for sharing … Read more
We’re all familiar with the concept of lead generation – “the initiation of consumer interest or inquiry into products or services.” You can accomplish this in many ways, but let’s face it. This is entrepreneur and small business 101 level stuff. What you may not fully comprehend, however, is that one of your primary sources … Read more
When it comes to the world of social media, time is of the essence. Imagine you’re pouring your heart out on Twitter in a long series of tweets about your business. However, it’s 10 AM – no one is on, so no one hears any news updates from you. While this may be a minor … Read more
UPDATE: Due to Twitter’s rule changes, we have stopped offering the DM campaign function since sending DM in bulk is no longer allowed according to Twitter’s new rules. However, the rest of this blog still applies, in terms of listening to your followers and reaching the right segment and conversing with them, it just has … Read more
X (formerly Twitter) veterans (aka users who were using the site prior to February 2016) will remember how the social site had always worked up until the algorithm rollout. Tweet would fall in line on your feed in time with their posting date. Aside from sponsored tweets and the “here’s what you missed” feature, tweets … Read more
As social media takes center stage in this year’s US presidential elections, we have performed multiple analyses on measuring the social media engagement levels as well as the impact of election debates on social media engagement. Throughout the nomination process, Donald Trump dominated the discussion on social media and he has mastered the use of … Read more
Let’s face it, as much as we love Twitter we are not glued to Twitter 24/7. Maximizing our reach however means we have to be tweeting content when our followers are listening, not when we have free time to tweet. Thus, it is essential that we all have a tweet calendar for the week (or … Read more
Winning hearts and minds on X – where does each party stand in each province for the 2015 Canadian Election? 1. A quick look at the distribution of the seats between provinces and understanding the key battlegrounds Ontario 121 35.80% BC 42 12.43% Alberta 34 10.06% Quebec 78 23.08% Manitoba 14 4.14% Saskatchewan 14 4.14% Nova Scotia … Read more
Are you just beginning to dip your toes into content marketing and a little overwhelmed by the amount of information out there? The modern digital marketing arena can be intimidating to the newcomer and traditional marketers pivoting into this new world. The ecosystem is getting increasingly bigger – more platforms catering to different types of media, … Read more
Content is the currency of web traffic. Content creation and publishing requires significant time investment. Publishing content on the right topic is the single biggest factor to an efficient content marketing strategy. In this infographic, we show you how intelligent publishing can significantly boost the engagement rate on your content. Key tip: Fedica’s Intelligent Publishing dashboard generates … Read more
Greece’s deteriorating fiscal crisis reached a new stage as the referendum proposed by Greece’s Syriza party put an end to the possibility of a fast resolution to the ongoing debt talks. The result of the referendum will have immense economic and geopolitical impact to Greece and a number of members of EU. In this post, we aim … Read more
Greece’s deteriorating fiscal crisis reached new heights as the Referendum proposed by Greece’s Syriza party put an end to the possibility of a fast resolution to the ongoing debt talks. We bring you a selection of the most telling tweets from Europe and North America for both sides of the debate on the current situation. Click on the … Read more
Finding your sales velocity elevates you above the guessing game with sales forecast Forecasting revenues for a young company is hard. However, many operating decisions involving hiring and other operating expenditure forecast require CEO/CMO/Sales VPs to understand how their sales machine is performing. You can build a solid sales forecast with an understanding of how … Read more
The search for the ideal customer – why it is the most crucial step to your marketing effort If you have ever read a digital marketing message or an ad that made you go: “who’s wasting time & money to sell me something useless like that?” -followed by an immediate delete or scroll-over, then you already know the inefficiency … Read more
Which one of the archetypes are you? Based on what you are, we recommend some starting items for you. ENJOY! The Newbie New people are signing up to social networks every day. The newbie learns the lay of the land by consuming vast amounts of content potions. With enough consumption of content and many hours logged … Read more
In this edition of #GameofThrones Recap, we will bring you around the world to see what the fans of the series have to say about the immensely emotional episode #DanceofDragons. We are massive fans Game of Thrones. We also love reading about Game of Thrones fans reacting to their favourite show. Last episode we featured tweets … Read more