How to Track What Content Builds Your Audience Across Platforms

cross platform analytics showing stats and metrics like impressions and engagements split by different platforms with their social media network logos

Growing your social media audience starts with knowing what’s actually working with cross platform analytics. But when every platform has its own analytics, and none of them talk to each other, it’s nearly impossible to see the full picture. This post shows you how to solve that with easily swappable reports that mesh your audience … Read more

Cross Platform Analytics: X, Threads, TikTok + More!

Now your followers are scattered across Twitter, Facebook, Instagram, TikTok, and emerging networks like Mastodon, Threads, and Pixelfed. Cross platform analytics can at least let you know what works with your community on different socials… But having your analytics together with a cross-platform scheduler and content calendar? That’s where your growth will reach new heights. … Read more

How to Track Social Media Traffic with Google Analytics

There are many ways to track website traffic from your social media effort, each method has advantages and disadvantages. Let’s explore the most common two methods: 1. Using URL shortening service Besides displaying cleaner links, one of the main advantages of URL shorteners is the ability to track and analyze click data. Most shortening services … Read more