New Social Media Sizes For Images and Videos

When creating content with the right social media sizes, you’ll always have media that looks their best across various platforms.

Each social media platform has its own specific guidelines for image and video sizes, and adhering to these standards can greatly impact your content’s visibility and engagement.

In this guide, we’ll walk you through the essential social media size guidelines, helping you optimize your posts for maximum impact.

Whether you’re posting on Twitter, Instagram, Facebook, LinkedIn, or any other platform, understanding the correct dimensions will keep your content sharp, professional, and ready to impress.

Recomended Social Media Sizes Cheat Sheet:

Social Media Sizes Cheat Sheet:

Profile Image: Circular crop on most platforms, so keep important elements centered.
Header Image: Displayed at the top of profile pages; dimensions vary significantly by platform.
Post Image: Aspect ratios differ; square (1:1), horizontal (16:9), and vertical (4:5) formats are common.
Video: Formats and aspect ratios vary; most platforms favor 16:9 or 9:16 for vertical content.
Story/Reel: Typically vertical (9:16) for short-form video content; dimensions and length limits vary.

Here’s a concise cheat sheet chart for recommended image and video sizes across major platforms:

Platform	Profile Image	Header Image	Post Image	Video	Story/Reel
Twitter (X)	400×400 px	1500×500 px	1200×675 px	1280×720 px (Max 512 MB)	N/A
Instagram	320×320 px	N/A	1080×1080 px (Square)	1080×1350 px (4:5 ratio)	1080×1920 px (9:16 ratio)
Facebook	170×170 px	820×312 px	1200×630 px	1280×720 px (Max 4GB)	1080×1920 px
LinkedIn	400×400 px	1584×396 px	1200×627 px	1280×720 px (Max 5GB)	N/A
TikTok	200×200 px	N/A	1080×1920 px (9:16 ratio)	1080×1920 px (Max 4GB)	N/A
Bluesky	2048×2048 px	2048×2048 px	1200×675 px	N/A	N/A
Mastodon	400×400 px	1500×500 px	1200×675 px	1280×720 px	N/A
Pixelfed	320×320 px	N/A	1080×1080 px (Square)	1080×1350 px (4:5 ratio)	1080×1920 px
Pinterest	N/A	N/A	1000×1500 px	N/A	N/A
YouTube	800×800 px	2560×1440 px (min. 2048×1152)	1280×720 px (16:9 ratio)	1080p (Max 128GB)	1080×1920 px (Shorts)
Threads	320×320 px	N/A	1080×1080 px (Square)	1080×1920 px (Max 10 minutes)	N/A

All the above platforms are broken down in more details below:

Twitter (X) video and image sizes
Instagram video and image sizes
Facebook video and image sizes
Threads video and image sizes
TikTok video and image sizes
LinkedIn video and image sizes
Bluesky image sizes
Mastodon video and image sizes
Pinterest video and image sizes
YouTube video sizes
PixelFed image sizes

Understanding Social Media Safe Zone Sizes

When creating content for social media, it’s crucial to be aware of the “safe zones” on each platform. Safe zones are areas within your content where important information, such as text or logos, should be placed to avoid being obscured by platform-specific overlays, cropping, or other UI elements. Here’s a breakdown of the safe zones for 11 popular social media platforms:

TikTok:

Overlay Zones: TikTok places a menu bar on the right side of videos and a caption overlay at the bottom. Keep key elements centered and away from the bottom 150px and the rightmost 150px to ensure they aren’t covered.

Instagram:

Post Safe Zone: For square posts (1080 x 1080px), keep essential content within the central 864 x 864px area to avoid cropping in the feed. For Stories and Reels, avoid the top and bottom 250px due to username and action buttons.

Facebook:

Post and Video Safe Zones: For standard posts, stick to a 1:1 aspect ratio and keep critical content within the central area, as Facebook may crop edges depending on the display device. For videos, avoid placing text near the edges to prevent it from being cut off by aspect ratio adjustments.

Twitter (X):

Image and Video Safe Zone: Twitter often crops images to a 16:9 aspect ratio in the feed. Ensure vital content is in the center, as the top and bottom might be cropped. For videos, maintain key elements within the middle third to avoid being cut off in preview mode. Also, avoid the left third and lower third of the banner image of your Twitter profile due to the profile picture overlaying in front of the banner image.

LinkedIn:

Post Safe Zone: For LinkedIn posts, stick to a 1.91:1 aspect ratio. Place important details within the central area to prevent cropping when shared. For banners, keep critical content within the central 1000px to avoid it being hidden behind profile pictures or buttons.

Pinterest:

Pin Safe Zone: Pinterest often crops the top and bottom of tall images. Ensure important content is centered and within the middle 80% of the pin’s height. Safe zones are critical when designing for long pins (1000 x 1500px).

YouTube:

Thumbnail Safe Zone: YouTube thumbnails should be 1280 x 720px. Keep key details within the central 1546 x 423px to avoid being cut off on different devices or preview modes. Also, consider the play button overlay in the center.

Mastodon:

Post Safe Zone: For images, maintain a 16:9 aspect ratio and avoid placing key content near the edges, as Mastodon crops previews. Keep text and logos centered to ensure visibility in the feed.

Threads:

Image Safe Zone: Similar to Instagram, Threads may crop images depending on the display device. Center your content within the middle 85% to avoid important parts being cut off.

Bluesky:

Image Safe Zone: Bluesky crops images differently across devices, usually to a 16:9 aspect ratio. Center key content to avoid it being cropped out in previews.

Keep these guidelines in mind to maintain the impact and clarity of your posts across various social media networks.

Twitter Image & Video Size Guidelines

GIF Upload Constraints:

Resolution: ≤ 1280×1080
Frames: ≤ 350
Total Pixels: ≤ 300 million (width x height x frames)
File Size: ≤ 15 MB

Recommended Video Settings:

Codec: H264 High Profile
Frame Rates: 30 FPS, 60 FPS
Resolution:
Landscape: 1280×720
Portrait: 720×1280
Square: 720×720
Min. Bitrate: 5,000 kbps
Audio:
Codec: AAC LC
Bitrate: 128 kbps
Aspect Ratio:
Landscape/Portrait: 16:9
Square: 1:1

Advanced Video Constraints:

Frame Rate: ≤ 60 FPS
Dimensions: 32×32 to 1280×1024
Max File Size: 512 MB
Duration: 0.5 to 140 seconds
Aspect Ratio: 1:3 to 3:1
Pixel Format: YUV 4:2:0
Audio: AAC LC, Mono or Stereo, Progressive Scan (No HE-AAC, No 5.1, No Open GOP)

Video Upload Recommendations:

Orientation	Width	Height	Video Bitrate	Audio Bitrate
Landscape	1280	720	2048K	128K
Landscape	640	360	768K	64K
Landscape	320	180	256K	64K
Portrait	720	1280	2048K	128K
Portrait	360	640	768K	64K
Portrait	180	320	256K	64K
Square	720	720	2048K	128K
Square	480	480	768K	64K
Square	240	240	256K	32K

Profile Picture:

Size: 320 x 320 pixels (stored), displayed at 110 x 110 pixels
Tip: Keep important elements centered; images are displayed as circles.

Feed Post Sizes:

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect Ratios: 1.91:1 to 4:5
Recommended Size: 1080 pixels wide
Tips:
- Images over 1080 pixels wide are resized to 1080 pixels.
- Photos below 320 pixels are upscaled to 320 pixels.
- Non-supported ratios are auto-cropped.

Photo Thumbnails:

Display Size: 161 x 161 pixels
Recommended Upload: 1080 x 1080 pixels
Tip: Upload at max resolution to avoid pixelation.

Instagram Stories & Reels:

Size: 1080 x 1920 pixels (9:16 aspect ratio)
Tips:
- Smaller pixel size (same aspect ratio) loads faster.
- Non-9:16 ratios may result in cropping or blank spaces.
- Reels cover photos are cropped to 1:1 in profile and 4:5 in the home feed.

Carousel Post Sizes:

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect Ratios: 1.91:1 (landscape), 1:1 (square), 4:5 (vertical)

Ads Image Sizes:

Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum Width: 320 pixels
Maximum Width: 1080 pixels
Aspect Ratios: 1.91:1 to 4:5
Story Ads Size: 1080 x 1920 pixels
Tips:
- Leave 14% (250 pixels) of the top and bottom free of text/logos.
- No penalty for text over 20% of ad space since September 2020.
- Feed ads: max 30 hashtags.

Video Specifications:

Aspect Ratio: 9:16, 16:9
Formats: Multiple, including MP4, MOV, AVI, and WMV.
Audio:
- Sample Rate: 48 kHz
- Channel: Stereo or Mono
- Codec: AAC, up to 256 kbps

Facebook Image Sizes:

Feed:
- Desktop: 479 x 246 pixels
- Mobile: Min 320 pixels (Recommend 1080 x 1350 pixels)
Right Column: 254 x 133 pixels (Recommend 1200 x 1200 pixels)
Marketplace: 1200 x 1200 pixels
Stories: 1080 x 1920 pixels

Instagram Image Sizes:

Stories: 1080 x 1920 pixels
Feed: 1080 x 1350 pixels

Meta Audience Network Ads:

Native/Banner/Interstitial: 398 x 208 pixels
Images with Link: 1200 x 628 pixels

Messenger Image Sizes:

Stories: 1080 x 1920 pixels
Inbox: 1200 x 1200 pixels
Sponsored Message: 1200 x 628 pixels

Video and Image Restrictions

Video:

Formats: MP4 (recommended), WebM, MOV
Codecs: H.264 (recommended), H.265, VP8, VP9
Framerate: 23-60 FPS
Picture Size: 360-4096 pixels (both height and width)
Duration:
- Standard: Up to 3 minutes
- Extended: Up to 5 or 10 minutes for some creators
- Upload Limit: 10 minutes (may be trimmed in-app)
Size: Max 4GB

Image:

Formats: WebP, JPEG
Picture Size: Max 1080p
Size: Max 20MB per image

Image Specifications:

Formats: JPEG, PNG
Max File Size: 8 MB
Aspect Ratio: Up to 10:1
Width:
- Minimum: 320 pixels (scaled up if smaller)
- Maximum: 1440 pixels (scaled down if larger)
Height: Varies with aspect ratio
Color Space: sRGB (other color spaces will be converted)

Video Specifications:

Container: MOV or MP4 (no edit lists, moov atom at file start)
Audio:
- Codec: AAC, 48 kHz max, mono or stereo
- Bitrate: 128 kbps
Video:
- Codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling
- Frame Rate: 23-60 FPS
- Max Resolution: 1920 pixels wide
- Aspect Ratio: 0.01:1 to 10:1 (recommend 9:16)
- Bitrate: VBR, 25 Mbps max
Duration: Up to 300 seconds (5 mins)
Max File Size: 1 GB

Other Limitations:

Text Posts: 500 characters max
Carousel Posts: 2-10 images

Images:
- Formats: PNG, JPG, HEIF, WEBP, AVIF
- Max Size: 16 MB
- Resolution: Downscaled to 8.3 megapixels (up to 3840×2160)
- Limit: Up to 4 images per post
Animated GIFs:
- Formats: GIFV (converted to soundless MP4)
- Max Size: 16 MB
- Max Dimensions: Less than 1MP (1280×720)
- Alternatives: Upload soundless MP4 or WebM files (looped like GIFs)
- Limit: 1 animated GIF per post
Static GIFs:
- Same limits as animated GIFs
- Convert to another format if issues arise
Videos:
- Formats: MP4, M4V, MOV, WebM
- Max Size: 99 MB
- Transcoding: H.264 MP4, 1300 kbps max bitrate, 120 fps
- Limit: 1 video per post
Audio:
- Formats: MP3, OGG, WAV, FLAC, OPUS, AAC, M4A, 3GP
- Max Size: 99 MB
- Transcoding: MP3, V2 VBR (~192 kbps)
- Limit: 1 audio file per post

Allowed File Types: JPEG, GIF, PNG, MP4
Max Photo Size: 15 MB
Max Photos per Album: 10
Max Caption Limit: 2,000 characters
Video Posts: Supported

Personal Profile Image

Min Size: 268×268 pixels
Rec Size: 400×400 pixels
Max File Size: 3MB
File Type: JPG, PNG

Cover Image (Personal)

Rec Size: 1584×396 pixels
Max File Size: 8MB
File Type: JPG, PNG

Company Logo

Min Size: 268×268 pixels
Rec Size: 400×400 pixels
Max File Size: 3MB
File Type: JPG, PNG

Company Cover Image

Rec Size: 1128×191 pixels
Max File Size: 3MB
File Type: JPG, PNG

Shared Image/Link

Rec Size: 1200×627 pixels
File Type: JPG, PNG
Max Images per Post: 9
Max Image Size: 5MB
File Types: JPG, PNG, GIF (250 frame limit)

Life Tab

Main Image: 1128×376 pixels
Company Photos: 900×600 pixels
File Type: JPG, PNG

Carousel Ads

Max Size: 4320×4320 pixels
Rec Size per Image: 1080×1080 pixels
Aspect Ratio: 1:1
File Type: JPG, PNG, GIF (non-animated)
Max File Size: 10MB

API Specifications

Pixel Count: < 36152320
Formats: JPG, GIF, PNG
GIF Frames: Up to 250

Video Specifications

Max file size – 5 GB.
Minimum file size – 75 KB.
Max video duration – 10 minutes.
Minimum video duration – 3 seconds.
Resolution range – 256×144 – 4096×2304.
Aspect ratio – 1:2.4 – 2.4:1.
Frame rates – 10 FPS – 60 FPS.
Bit rates – 192 KBPS – 30 MBPS.

Posts:

Text: Max 300 characters

Images:

Header/Profile Photos: 2048×2048 pixels
In-Stream Images: 600×335 pixels (expandable to 1200×675 pixels)
Ads: At least 600 pixels wide
Video Ads/Thumbnails: 1200×1200 pixels
Cards Images: 800×418 pixels
Cover Photos: Device-specific dimensions

Videos:

Not Supported

Image Formats:

Supported: JPG, PNG, GIF

Image Sizes and File Limits:

Video Thumbnail: 1280×720 pixels, Max 2MB
Channel Art: 2560×1440 pixels, Max 6MB
Profile Photo: 800×800 pixels, Max 2MB

Container:

MP4 with moov atom at the front (Fast Start)
No Edit Lists

Audio:

Codec: AAC-LC
Channels: Stereo or Stereo + 5.1
Sample Rate: 48 kHz or 96 kHz

Video:

Codec: H.264
Profile: High Profile with 2 consecutive B frames
GOP: Closed GOP, GOP of half the frame rate
Bitrate: Variable bitrate (no limit)
Chroma Subsampling: 4:2:0
Scan Type: Progressive (no interlacing)
Frame Rate: Upload at the same frame rate it was recorded (e.g., 24, 25, 30, 48, 50, 60 FPS)
Interlaced Content: Deinterlace before uploading (e.g., 1080i60 to 1080p30)

Video Bitrates (SDR):

8K: 80-160 Mbps (Standard), 120-240 Mbps (High Frame Rate)
4K: 35-45 Mbps (Standard), 53-68 Mbps (High Frame Rate)
1440p: 16 Mbps (Standard), 24 Mbps (High Frame Rate)
1080p: 8 Mbps (Standard), 12 Mbps (High Frame Rate)
720p: 5 Mbps (Standard), 7.5 Mbps (High Frame Rate)
480p: 2.5 Mbps (Standard), 4 Mbps (High Frame Rate)
360p: 1 Mbps (Standard), 1.5 Mbps (High Frame Rate)

Video Bitrates (HDR):

8K: 100-200 Mbps (Standard), 150-300 Mbps (High Frame Rate)
4K: 44-56 Mbps (Standard), 66-85 Mbps (High Frame Rate)
1440p: 20 Mbps (Standard), 30 Mbps (High Frame Rate)
1080p: 10 Mbps (Standard), 15 Mbps (High Frame Rate)
720p: 6.5 Mbps (Standard), 9.5 Mbps (High Frame Rate)
480p & 360p: Not supported

Audio Bitrates:

Mono: 128 kbps
Stereo: 384 kbps
5.1: 512 kbps

Resolution & Aspect Ratio:

Standard: 16:9
Other Ratios: Automatically adapts to player size

Color Space:

SDR: BT.709 (Standard)
HDR: Specific settings depending on HDR content
YouTube Action: Converts and standardizes unsupported or mixed color spaces to BT.709

Important Notes:

Avoid RGB Color Matrix: YouTube re-tags and converts RGB to BT.709 TRC
Color Primaries: YouTube may override inconsistent or unspecified values to standardize to BT.709.

Image Pin

Resolution: 1000 x 1500 pixels
File size: Less than 20 MB; 1 GB recommended on Android/iOS
Aspect ratio: 2:3
File type: BMP, JPEG, PNG, TIFF, WEBP
Title: Up to 100 characters
Textbox: Up to 250 characters
Description: Up to 500 characters
Safe Zones:
- Top: 270 pixels
- Left: 65 pixels
- Right: 195 pixels
- Bottom: 790 pixels

Video Pin

Standard Video Pin: 1000 x 1500 pixels, 2:3 aspect ratio
Square Video Pin: No more than 600 x 600 pixels, 1:1 aspect ratio
Long Video Pin: 1080 x 1920 pixels, 9:16 aspect ratio
File size: Up to 2 GB
File type: MP4, MOV, M4V
Video length: 4 seconds–5 minutes
Title: Up to 100 characters
Textbox: Up to 250 characters
Description: Up to 500 characters
Safe Zones:
- Top: 270 pixels
- Left: 65 pixels
- Right: 195 pixels
- Bottom: 790 pixels

Idea Pin

Resolution: 1080 x 1920 pixels recommended
Aspect ratio: 9:16 recommended
File size: Up to 20 MB for images; Up to 100 MB for videos
File type: BMP, JPEG, PNG, TIFF, WEBP, MP4, M4V
Title: Up to 100 characters
On-page text: Up to 250 characters per textbox

Collection Pins

Resolution: 1000 x 1000 pixels or 1000 x 1500 pixels
Aspect ratio: 1:1 or 2:3
File size: Less than 10 MB

Pinterest Ad Sizes

Promoted Pin

Resolution: 1000 x 1500 pixels
Aspect ratio: 2:3 (9:16 for fullscreen mode)

Standard Image Ads

Resolution: 1000 x 1500 pixels
Aspect ratio: 2:3 recommended
File size: Less than 20 MB on desktop; less than 32 MB on the app
File type: PNG or JPEG

Standard Width Video Ads

Aspect ratio: Shorter than 1:2, taller than 1.91:1 (Square 1:1 or vertical 2:3, 4:5, or 9:16 recommended)
File size: Less than 2 GB
File type: MP4, MOV, M4V
Video length: 4 seconds–15 minutes (6–15 seconds recommended)
Video encoding: H.264 or H.265

Max Width Video Ads

Aspect ratio: Shorter than 1:1
File size: Less than 2 GB
File type: MP4, MOV, M4V
Video length: 4 seconds–15 minutes (6–15 seconds recommended)

Carousel Ads

Resolution: 1000 x 1500 pixels or 1000 x 1000 pixels
Aspect ratio: 1:1 or 2:3
2–5 images per carousel
File type: PNG or JPEG
File size: Up to 20 MB per image

Shopping Ads

1 featured image at a time
Resolution: As per the specific product image requirements

Collection Ads

Resolution: 1:1 or 2:3 for hero creative; 1:1 (square) or 2:3 (vertical) for secondary creatives
File size: Up to 10 MB (image); up to 2 GB (video)
Video length: 4 seconds–15 minutes

Idea Ads

Resolution: 1080 x 1920 pixels recommended
Aspect ratio: 9:16 recommended
File size: Up to 100 MB on desktop; Up to 2 GB on Android/iOS
Video length: Up to 5 minutes

Showcase Ads

Up to 4 cards in addition to the primary title Pin
Resolution: 1000 x 1500 pixels recommended
Aspect ratio: 2:3 for title Pin and card; 1:1 for feature
File size: Up to 32 MB

Quiz Ads

Title Pin: 2:3 aspect ratio image or video; includes Pin title and description
Questions and Answers: 2–3 questions per ad and 2–3 answers for each question

Quick Tips for Social Media Sizes Optimization for Content

File Format Matters:
- Convert WebP to PNG/JPG: If you encounter issues uploading WebP files, convert them to PNG or JPG. Many platforms have better support for these formats.
- Change PNG to JPG for Smaller File Size: JPGs are generally more compressed than PNGs. Convert PNGs to JPGs if file size is a concern, especially for web use.
Optimize Image Resolution:
- Resize for Platform Requirements: Use the recommended resolution for each social media platform to ensure your images look sharp and not pixelated. For instance, Instagram prefers 1080 x 1080 pixels for square posts.
- Maintain Aspect Ratios: Stick to the recommended aspect ratios to avoid cropping or distortion, such as 2:3 for Pinterest images.
Compress Files for Faster Uploads:
- Use Online Tools for Compression: Websites like TinyPNG or JPEG-Optimizer can reduce file size without significant quality loss, making uploads faster.
- Video Compression: If your video file is too large, use tools like HandBrake or online video compressors like freeconvert.com to reduce the file size while maintaining quality.
Leverage Safe Zones:
- Keep Critical Content Within Safe Zones: Ensure important elements of your content (text, logos) stay within the safe zones to avoid cropping or overlap. For example, Pinterest safe zones are 270 pixels from the top and 65 pixels from the left and right.
Use High-Quality Images:
- Avoid Low-Resolution Images: Ensure your images are high resolution to prevent them from appearing fuzzy. Aim for a minimum of 1000 x 1500 pixels for Pinterest images.
Edit and Crop Wisely:
- Crop for Focus: Use cropping tools to focus on key elements of your images or videos. Avoid excessive zooming that might degrade quality.
- Adjust Brightness and Contrast: Enhance visibility and appeal by adjusting brightness and contrast to make your content pop.
Enhance Videos for Engagement:
- Add Captions: Include captions or subtitles to make your videos more accessible and engaging, especially for users who watch without sound.
- Use Thumbnails: Create eye-catching thumbnails to attract viewers and improve click-through rates.
Check Compatibility:
- Verify File Types and Sizes: Ensure your content meets platform specifications for file type and size. For instance, Pinterest supports MP4 for videos up to 2 GB.
- Test Across Devices: Preview your posts on different devices (mobile, tablet, desktop) to ensure they look good everywhere.

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