Lauren

Three Ways to Improve your Twitter (now X) Hashtags

by

Hashtags are an incredible way to connect with other X (formerly Twitter) users with like interests. If you’re consistent and honest in your hashtag chats, you can make new friends, colleagues and even business partners.

However, I’ve spent a lot of time in hashtag chats and general hashtag conversations and have seen a lot of people miss the mark. It’s not that it’s “wrong”, but every tweet is an opportunity to say something valuable and on X, people are measured by the consistent quality of their tweets. When a user’s every tweet is funny, informative or educational, the followers will come.

So here are three ways to improve your use of X hasthags.

Read more

Are You Using A Social Media Dashboard? 3 Reasons Why You Should Be

by

You’ve got two more tweets to send out promoting a new product, a whole queue of questions on your company’s Facebook page to answer, and you know your personal LinkedIn account has been pretty dormant lately. What do you do?

If your answer is to click over to each site, update, click, send, click… you’re doing it wrong.

There are plenty of tools out there that can make your social media life easier, and dashboards have got to be among the best. Here are three ways dashboards can take a little bit of that stress off your shoulders.

Read more

What’s Your Avatar? Understanding Your Social Media Image

by

Whether you like it or not, a good part of who you are on social media is your image.

The images you choose to represent yourself – the pictures you choose to tweet, your Facebook cover photo, your LinkedIn profile picture – all come together to give the people you’re connected to a glimpse into who you are.

So if you haven’t given your self-image much thought, now’s a great time to start.

Read more

Oppan Social Style: The State of Social Media in 2012

by

Believe it or not, but the first month of 2013 is drawing to a close.

Hopefully you’ve managed to stick to your resolutions through the month of January, and you’re back in the swing of status updates and tweets.

Since we’re all fully immersed in 2013, we thought that it would be a good time to take a break from looking forward, and look back – back to the state of social media in 2012. If you’re up for a little jaunt down memory lane, read on.

Read more

The First 3 Steps You Need To Take When Launching A Social Media Campaign

by

Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!

If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.

Too many companies think that social media = content creation. It doesn’t.

Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.

Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.

Read more

5 Tips For Improving Your Online Security

by

“OMG I can’t believe u did this! Check out this video —> [LINK]”

“You WON an iPad Mini. Click here!”

“Facebook has made changes to its privacy policy. To protect yourself, enter your username and password.”

Have you seen messages like this in your social media travels? If so, I hope the alarm bells went off, because they’re examples of the kinds of tricks that cyber evil-doers pull to get you to lower your guard and fall victim to a scam.

It can be a scary digital world out there, with nefarious types coming up with new ways to entice unwitting social media users into giving away their passwords, credit card numbers, and other personal information.

Here are seven tips you can use to keep yourself safe on the web.

Read more

Using Social Scheduling To Your Advantage

by

On social media, timing is everything.

You might be the next Shakespeare, waxing philosophical on the beauties of life in lyrical 280-character snippets, but if there’s no one there to hear you, what good are your brilliant thoughts?

Whether you’re using social media to promote your business, to find clients, to build a personal brand or any other myriad of reasons, you can use the magic (well, technology, really) of social scheduling to ensure your wise words are actually read.

Read more

The Battle For Social Media Users: Who’s Winning The Browser Wars?

by

Are you a Chrome user? Or do you prefer Firefox? Maybe you use… Internet Explorer?

The browser you choose to use says a lot about you, and each one does all it can to get you to click its little icon on your desktop when you boot up your computer. But just which one comes out on top?

We were curious about the popularity of the different browsers, so we did a little digging. And it turns out that people who are active on social media choose different browsers than general web users.

Read more

Are People Complaining About Your Business On Social Media? Here’s How To Respond

by

It’s never easy to deal with criticism, and when it’s directly aimed at something you’ve put your blood, sweat and tears into, it can be almost impossible.

If you’ve found yourself on the bad end of a series of complaints on social media – whether about your business, your job or something near-and-dear to your heart – don’t tweet without reading this first!

Read more

Hello From The Fedica Team

by

Hello, and welcome to the Fedica blog!

We’re here to share tips, tools, guides and insights into how to optimize your favorite social networks. Want to get more followers on Twitter? We’ve got you covered. Can’t understand why your Facebook posts are falling flat? We’ll help with that, too. Curious about the intersection of mobile, location and social? Well so are we!

Read more