Hello From The Fedica Team

Hello, and welcome to the Fedica blog!

We’re here to share tips, tools, guides and insights into how to optimize your favorite social networks. Want to get more followers on Twitter? We’ve got you covered. Can’t understand why your Facebook posts are falling flat? We’ll help with that, too. Curious about the intersection of mobile, location and social? Well so are we!

The Fedica team believes that we can do much more than just identify who you’re connected to on social networks – we provide tools to dig into the where.

Location is an increasingly important part of the social web. Using Fedica, you can target customers in your region, understand what cities the majority of your Twitter followers are from, or take a look at the countries your account is most popular in.

We’re hard at work expanding Fedica onto networks beyond Twitter, and adding new location-based features that you and your business can use to pinpoint your connections down to a science.

And, as this is our very first blog post, we thought we’d take a moment to introduce ourselves.

Samir Al-Battran is a Canadian entrepreneur and software architect. He is the founder of Fedica and co-founder of RentCompass.

Throughout his career Samir worked on a variety of technologies and products, ranging from shrink wrapped software such as the world renown WordPerfect Office to web based systems like Nielsen’s Answers Web, or mobile embedded and telematics systems at Bell Canada. He also worked on a range of medical imaging systems including the leading ophthalmology and PACS systems as well as the most advanced zero foot-print medical imaging viewer. He co-founded RentCompass, the first Canadian service for finding rentals on mobile devices, and also created the first Canadian Facebook app for finding rentals.

In 2011 he realized a gap in location based social media analytics, and he founded Fedica, to provide visualization of Twitter followers on an interactive map or chart, which proved to be a big hit with Twitter users across the globe.

In his spare time, Samir likes to build free Android apps, some of which are amongst the most downloaded apps in Canada.

Lauren Dugan provides à la carte social media audit, management, strategy, training, and consulting services for businesses seeking to tackle focused social media projects with precision.

As a social media consultant, Lauren is passionate about bridging the gap between online and offline marketing strategies, and helping small and medium sized businesses reap the rewards of low-cost, low-risk social platforms.

She is also the founding editor and regular contributor to MediaBistro’s AllTwitter, the #1 unofficial Twitter resource on the web. Prior to this Lauren was a regular contributor to AllFacebook and SocialTimes, two of Mediabistro’s flagship social media blogs.

Lauren has spoken about social media at dozens of conferences and events, from Florida to Prague to Toronto and in her own back yard, Kitchener-Waterloo. She’s taught hundreds of marketing professionals and business owners how to rock their Twitter presence in a series of web-based courses.—

If you’ve got any questions or comments for us about Fedica, social media, or if you just want to say “hello!”, hit us up on Twitter:


Looking forward to meeting you!