Hootsuite is a great platform for social media scheduling and management, don’t get us wrong. They even partnered with us to schedule threads on X (formerly Twitter) for free because they value Fedica’s advanced capabilities for their users.
Considering Hootsuite’s free plan being discontinued, here are some free alternatives you can use as a small business or solopreneur!
In this honest review of the best free Hootsuite alternatives, we’re pointing out the strengths of the best platforms that perform for your different needs. Not one platform has it all, so check out the one that’s just right for you:
Fedica: Best Overall & Free Alternative for Small Businesses
Fedica, as a Hootsuite alternative, has the most powerful capabilities with its free and affordable plans that give you superpowers like expanding your social presence to 6 platforms with an organized AI content calendar with separate schedules.
Expand your reach and creative possibilities by posting natively to Facebook, X, Instagram, Pinterest, LinkedIn, and Mastodon!
You can schedule threads, polls, media, and more for X and Mastodon. Threads even work on LinkedIn and Facebook as longer posts. Pick and choose which platform your posts publish to and automate different schedules to reach your community around the globe.
You get incredibly advanced and easy-to-use tools that let you break conventions and create smarter.
Your Fedica free plan includes:
- Post to 6 networks (Facebook, X, LinkedIn, Mastodon, Instagram, and Pinterest).
- Schedule X and Mastodon threads, polls, media, and more.
- Schedule X replies, quote tweets, tagged media, and retweets.
- Categorize your scheduled content with separate schedules.
- Track followers & inactive accounts.
- Search anyone by topic in their bio & what they tweet to find X collaborations & influencers.
- Hashtag reports and geo-targeting on an interactive map.
- Unlimited draft posts from your mobile and browser or easily bulk upload.
Fedica’s premium plans start at only $14 monthly or $7 monthly, paid annually.
Plans may vary, but these premium features let you create more, smarter:
- Get the deepest engagement analytics possible:
Link clicks and profile clicks among all the simpler metrics are filtered to easily show where your content needs improvement. See who’s behind your engagement, their demographics, your best-performing keywords, and more. - Deepest audience analysis:
Language, location, occupation and age demographics, trending topics by location, growth tracking, and more. - Bulk and automated scheduling:
Plan unlimited drafts and posts, organize pipeline content streams, automate quotes, RSS feed to your blog, and more. - Detailed analysis reports with deeper stats:
Demographics, top topics, breakdown of users and their tweets, top users, interactive map visualizing them worldwide. - Tweet alerts on any keyword right to your inbox.
- Segment your audience with stackable filters to pinpoint targeted groups.
- Search all of X with custom criteria:
Language, location, follower count, words tweeted, words in bio, and more.
Pricing:
- Most extensive and powerful free plan for social media AI scheduling.
- Premium plans start at only $7 a month, paid annually.
See this Hootsuite free alternative’s pros and cons:
Pros:
- Schedule across these platforms: Facebook, X, LinkedIn, Mastodon, Instagram, and Pinterest.
- Most advanced features for social listening, analytics, demographics, audience analysis, scheduling, alerts, and reports for X.
- Most advanced publishing platform for Mastodon and X.
- Simple and in-depth visual reports are saved easily.
- Save all your evergreen content in your media library, or search gifs in your scheduler for fast visual posting.
Cons:
- You can’t schedule to TikTok or Instagram Reels.
- No Shopify or Google Business Profile integration.
- Cannot edit videos and photos in-platform.
CoSchedule: For Simple Scheduling Needs
CoSchedule, as a Hootsuite alternative, organizes all your marketing in a simple combined calendar. Publish in this calendar with two accounts using the free plan.
Get unlimited content published and marketing projects integrated with this posting calendar.
This option is suitable for personal projects with task management included, plus you can use a free headline analyzer for your blogs with their browser plugin.
Pricing:
- Free for all users.
See this Hootsuite free alternative’s pros and cons:
Pros:
- Great for managing and automating workflows and collaborating with team members.
- Organize folders, tags, and labels for your content assets.
Cons:
- No advanced filterable analytics that improves on the current platform’s metrics.
- No audience segmentation or follower analysis, or geographic location.
- No organized AI content calendar with separate schedules.
Simplified: For TikTok & Reel Scheduling
Simplified, as a Hootsuite alternative, is a good choice for editing your content in-platform. Simplified makes editing your videos and photos easier without leaving their website.
Free customizable templates help you create, edit, and write content for 8 platforms, so if you’re a video editing wiz, this should sound appealing!
Note that with the free plan, all your videos will be watermarked.
Pricing:
- Free plan includes 3 platforms for 1 user.
- The cheapest plan starts at $21 monthly for 5 users.
See this Hootsuite free alternative’s pros and cons:
Pros:
- Schedule across these platforms: Facebook, X, LinkedIn, TikTok, Instagram, YouTube, and Pinterest.
- Video editing, photo editing, and AI content writing.
Cons:
- Post to only 3 platforms with the free plan.
- Best Times to Post is not automatic in content scheduling.
- X scheduling only, no threads, topic analysis, demographics, geographic mapping, or analytics.
- No advanced filterable analytics that improves on the current platform’s metrics.
- No audience segmentation or follower analysis, or geographic location.
- No organized AI content calendar with separate schedules.
Zoho Social: For Simple Publishing + Integrations
Zoho Social, as a Hootsuite alternative, lets you share your or anyone’s content easily with their browser plugin.
You can also publish to 7 social media platforms with 1 user.
If publishing and integration with Zoho’s other tools and software are of interest to you, this is the right choice for your small business!
Pricing:
- Free plan includes 1 user for the following platforms: Facebook, X, LinkedIn, TikTok, Instagram, Pinterest, and Google Business Profile.
- The cheapest paid plan starts at $10 a month.
See this Hootsuite free alternative’s pros and cons:
Pros:
- Share any article with Zoho’s browser plugin.
- Publishing for free on 7 platforms, and access Zoho Social Brand Portal.
Cons:
- No categorized or automated posting streams of content.
- No advanced filterable analytics that improves on the current platform’s metrics.
- No audience segmentation or follower analysis, or geographic location.
- No organized AI content calendar with separate schedules.
Agorapulse: For Organizing Team Collaborations
Agorapulse, as a Hootsuite alternative, makes it easy to get basic reports and ROI reports on your social content. This free plan does include a basic social inbox as well.
Let 1 user take control of 3 social networks available as an app.
This platform includes group training with the free plan and a Google Chrome extension.
Pricing:
- The free plan includes 3 profiles from their 7 available networks.
- The cheapest plan starts at $59 monthly for 1 user.
See this Hootsuite free alternative’s pros and cons:
Pros:
- Social inbox to answer DMs on the platform.
- Coordinate with team members.
- Schedule across these platforms: Facebook, X, LinkedIn, TikTok, Instagram, YouTube, and Google Business Profile.
Cons:
- You can only access 3 networks for 1 user in the free plan.
- No advanced filterable analytics that improves on the current platform’s metrics.
- No audience segmentation or follower analysis, or geographic location.
- No organized AI content calendar with separate schedules.
- No content library for free users.
Buffer: For Social Inbox Message Replies
Buffer as a Hootsuite alternative is a good choice if you want to create landing pages, listen to your audience’s DMs without leaving the platform, and connect and manage your Shopify account.
With Buffer, you can also preview and schedule Instagram posts and carousels.
Set reminders for yourself with this platform to post more often and schedule your first Instagram comment, too.
Pricing:
- Free plan with simple scheduling for only 3 networks.
- Paid plan starts at $6 a month with an added surcharge of $6 for any other added networks (e.g., 6 networks = $36 monthly).
See this Hootsuite free alternative’s pros and cons:
Pros:
- Shopify integration.
- Social inbox to answer DMs on the platform.
- Landing Page Builder.
Cons:
- No advanced filterable analytics that improves on the current platform’s metrics.
- No audience segmentation or follower analysis, or geographic location.
- No organized AI content calendar with separate schedules.
- The free plan only has basic publishing tools.
Key Takeaways
- Lots of platforms have free trials, but few have free plans.
- Fedica’s free plan is the most advanced, allowing you to categorize content for 6 platforms, create drafts on mobile and desktop, and schedule X threads, polls, media, and retweets and replies.
- Hootsuite free alternatives have different strengths and focus on different use cases. The list presented here highlights their uniqueness.
- Every post scheduled on Fedica reaches your X followers when they are online in their time zone, ensuring you get more engagement without any extra effort.
- Fedica doesn’t cross-post content that breaks its form. Instead, each post shared on 6 platforms, including X and Mastodon, is posted natively so you can expand your reach across networks while organizing streams of content however you choose – for free.