We know that social media posting is nothing without analytics; it’s like shooting in the dark. Everything we post has to make sense and has to be addressed to our followers. That’s why it’s important to know who our followers are and where they are located.
Whether you are an international brand looking to create marketing campaigns for followers in a specific country, or an artist with performances in different cities who wants to get in touch with those followers – it’s important to know who and WHERE they are coming from.