Every business needs customers, but only successful businesses spend the time getting them. On X (formerly Twitter), if your content is made for your ideal customer, more will come your way over time!

Only if you do the right things to attract targeted X followers by searching for the right people to follow and connect with. But if you’re spending hours trying to find customers or the right followers, then who’s working on your business?

You can turn those hours into minutes by defining your ideal customer and having all their profiles appear in front of you. All you have to do is name your target demographic and pick from a list of ideal people to follow, engage with or add to a spreadsheet for X ads or campaigns.

No matter if you’re trying to make money, build a community, find new customers or look for people to network with, you’ll learn how to bring these targeted followers to your fingertips with one simple tool: Search & Explore.

How to Make Money on X

What are you going to sell?

X is a great place to sell products, services and create networking opportunities. Did you know 85% of people who follow a brand on X feel more connected to the company? All you have to do is share engaging content that’s not too self-promotional. Think tips, ideas, or lessons you learned that your target demographic can resonate with.

At the core of any business, you must solve a problem with the product or service you have to offer. Think about your own experience: What is a problem you had that you thought could be done better?

Is there something that stresses you out or makes you mad? Alternatively, what pain in your life would you spend money on to solve?

Make sure that anything you choose to sell to other people helps them win by enabling them to earn more money, improve their efficiency, save more time, or otherwise provide them with something valuable enough for them to pay you.

You can solve a problem, pain, or you provide a fundamental core need that all humans strive to attain. According to Maslow’s hierarchy of needs, we all start at the bottom until that need is met, then on to the next need:

Every business also has one or two of Maslow’s needs at its core. For example, social media platforms sell love and belonging through fostering friendships and a sense of connection, while Apple sells safety needs such as personal security, resources, privacy and health with their tech.

Think about how you can solve a problem, help people win or attain a better life and use X as your tool to talk about and connect with people around these pain points to gain their trust while using your product or service as the solution they need.

For example, Fedica wants to help you succeed as a small business owner or influencer because our tools let you save time, strategize easier, and build real relationships with your followers and customers.

Who are you going to sell it to?

Not every follower can be your customer. You must get specific because you can’t sell to everyone. This is great news because with a defined niche audience, you can build a stronger following by attracting more of the same kinds of people to get more potential leads at your disposal.

If you know who your customers are, skip to the next section to find these X accounts instantly.

To make money on X, let’s define your target audience. Think about who are the kinds of people that will want what you’re offering?

Define their demographics:

What is their age range?
Goes gender play a role?
What are their occupations?
What languages do they speak?
Where are they from?

Next, building a customer persona will help you define your ideal followers further and give you ideas on how to market to them to show them how they can succeed using your offer.

Think about details like what they are doing to live a better life, how much do they make and what is there living status?

Learn how their interests, pastimes, way of life, and personal life can all affect how they purchase.

If you don’t know where to start, you can simply do a competitor analysis to find out how others are marketing to these people, which can spark ideas of sub-niches you can compete with. Let’s say you want to sell productivity tools, but the niche is saturated. Create productivity tools specifically for students.

Now you know exactly who would buy what from you, so it’s time to save time finding them.

Finding the Right Customers or Followers

This free tool to search and explore everyone on X instantly will save you hours of target follower research needed to build a niche following or online business.

When it comes to growth, it’s sometimes as easy as finding the right people to follow who would be interested in your content. Either you’re looking for influencers to collaborate or people to network with, its worthwhile to not waste their time when you could be spending that time co-creating content for more exposure to people’s followers in your niche.

The Search & Explore tool included in your free Fedica account lets you define the kind of person you’re looking for and in seconds you’ll have a list of profiles to choose from:

Find accounts with specific keywords in their profile
Find accounts tweeting specific hashtags and keywords
Find accounts following or followed by others people like competitors or people in your network

Then, you can browse their profiles to see if they’re a good fit, add them to a list for X ads or any campaign, follow or reject them, and send replies to them too.

If you have any paid Fedica plan, then you’ll can find X accounts by location and more:

Find accounts by location
Find accounts by language
Hide accounts you follow
Include accounts following you

You’ll also have access to advanced features like:

Finding accounts by follower count min – max
Finding accounts by follower number
Finding accounts by activity
Finding accounts with a profile photo
Finding Verified accounts
Excluding any keywords in their profile

How to Get People To Follow You On x

The more followers you have, the more you can learn from them, use them to test new offerings and continue marketing by creating conversations. But for this to work in your favor, you need to think quality over quantity.

With Fedica’s audience demographics data, for example, you will know who are the kinds of people interested in your business. But if you have so many random and unengaged followers, that data won’t be accurate.

To attract more targeted followers, you want to follow you on X will eventually follow you if you’re supplying the following:

Sharing valuable information, tools, opportunities for people in your niche
Have a clear branding and content strategy to communicate and provide the value you offer them
If you follow and collaborate with other experts, authorities, and influencers in your niche
If you try to create real conversations with your followers

If you want to hit this criteria easily, do a complete X audit on your account which will show you all the areas to look at to clean up your followers and refocus your marketing and branding strategy!

Just remember, growing a X community takes time, so if you focus on building relationships with your followers and customers instead of likes and follows, you’ll get there sooner than you think. And besides, the best referral is word of mouth anyway, help others and be genuine, you will achieve any goal eventually.

Go From X Follower Analysis to Online Business

Looks like you’re ready to make the investment in yourself as a business. You’ve come up with a valuable offer, decided who the kinds of people you want to attract, gathered them on X with Search & Explore, to attract more of your target followers. Now, all you need to do is measure your progress.

Take the time to experiment with your community in finding what people come to you for and actively use Fedica’s free tools to help you post threads and polls easier, at the best times for your audience, so you reach more people, and understand your global community.

Then, take the next step to investing in your business to get deeper analytics, demographics, live trends and topics your followers discuss and grow a community faster and smarter.

The fastest way to strategize your content for follower growth is by using filterable X analytics so you can segment your engagements by content, topic, location and more. With analytics you’ll gain insight into specific posts and compare with each other to know precisely what is enjoyed by your followers and contributing to your growth.

Analyzing your X growth is as easy as understanding your followers, giving them free value, and checking your analytics to know what kinds of tweets and content is doing the best. Building trust and genuine conversation is key for any follower growth, but being able to prove it makes the difference.

After all, the backbone of your community is people, but the metrics improve your content strategy. Spending the time to get to know and appreciate your community will make a world of difference and bring others to you through recommendations and public perception.

This is why Fedica’s engagement analytics lets you identify every person behind your engagements so it’s easy to keep in touch with your top followers and customers!

By building trust and engaging with those who are interacting with you, more people will gain a sense of community and an interest in your offer.

Key Takeaways

At the core of any business, you must solve a problem with the product or service you have to offer.
Think about who are the kinds of people that will want what you’re offering? Define their demographics.
Think about how you can help people win or attain a better life and how to build trust while demonstrating your product or service as the solution your followers need.
The Search & Explore tool included in your free Fedica account lets you define the kind of person you’re looking for and shows you ideal followers to engage with in an instant.
You can browse their profiles to see if they’re a good fit, add them to a list for X ads or any campaign, follow or reject them, and send replies all in one place.
To attract more targeted followers, you want to follow on X will eventually follow you if you’re providing value and a sense of community by engaging with your top engaged followers.
Building trust and genuine conversation is key for growth, but being able to prove it makes the difference. Strategize your content easier for follower growth by using filterable X analytics that let you segment your engagements by content, topic, location and more.

How to Make Money on X (once Twitter) by Finding Targeted Followers

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