How to Write an Email to Someone You Don’t Know A cold email is when you write an email to someone you don’t know. People in sales make cold calls where they call prospects out of the blue hoping for a sale, for example. Now, no one wants to be contacted out of the blue, … Read more
Are you just beginning to dip your toes into content marketing and a little overwhelmed by the amount of information out there? The modern digital marketing arena can be intimidating to the newcomer and traditional marketers pivoting into this new world. The ecosystem is getting increasingly bigger – more platforms catering to different types of media, … Read more
Finding your sales velocity elevates you above the guessing game with sales forecast Forecasting revenues for a young company is hard. However, many operating decisions involving hiring and other operating expenditure forecast require CEO/CMO/Sales VPs to understand how their sales machine is performing. You can build a solid sales forecast with an understanding of how … Read more
The search for the ideal customer – why it is the most crucial step to your marketing effort If you have ever read a digital marketing message or an ad that made you go: “who’s wasting time & money to sell me something useless like that?” -followed by an immediate delete or scroll-over, then you already know the inefficiency … Read more