It’s finally happening. According to the highly-anticipated Internet Trends Report by Mary Meeker, the amount being spent on Online Advertising is about to surpass the amount being spent on TV ad spots for the first time ever in 2017. 2017 Internet Trends Report from Kleiner Perkins Caufield & Byers Yes, you read that right. This … Read more
If you own and operate an online business — or even a business with an online presence in addition to brick and mortar stores — then it’s imperative you know what social selling is. While the term itself intuitively explains it somewhat, let’s understand the concrete meaning: Social Selling: utilizing social networks and online mediums … Read more
Chances are that your business is affected by customer churn — however, how familiar are you with this concept? If you’re not aware of the true definition of customer churn and how it can harm your business, the time to educate yourself is now. Simply put, customer churn is the percentage of customers that stopped … Read more
Social media marketing is so much more than just creating a list of content that you intend to publish on Facebook. Entrepreneurs and companies, big and small, need a strategy in place if they want to be effective in social media marketing. Marketing on social media is a lot like how you do business in … Read more
A good salesperson will follow up with prospects as soon as they come to them. A great salesperson understands that sales by nature, is a very competitive industry, and prospects on a consistent basis. Prospecting is the core of salesmanship, the foundation of every sale and signed dotted line. Yet, even the most senior and … Read more
Do you believe that artificial intelligence (AI) is powerful and smart enough to take over the majority of jobs in the future? Should people start rethinking their career choices and choose jobs that are the least likely to become obsolete thanks to automation? According to Sinovations Ventures’ Dr. Kai-Fu Lee, predicting the future of tech … Read more
When your followers are located all over the world your tweets will have to go out at times when they are awake, but you may be not. Learn how to build a calendar for your followers in Europe with this short video. And once you learn how to do that you can create a calendar … Read more
In our increasingly visual world where the overflow of information makes individuals immune to content, good graphics and graphic design skills are pivotal to making your materials stand out. In a post published by Huffington Post, content with visual context generates 53% more engagement than a text-based posts and that is a result of … Read more
To boost your company’s social media presence, your social media manager should have the right mix of skills. Every social media team is different. They vary in size and structure. And while your team may have specific people in charge of copywriting, creating visual content, or SEO, every social media manager should still embody all … Read more
Having a tribe of followers across the world means your tweets need to go out at times when they are awake…but you may not be. Find out how you can optimize engagement and tweet reach with Fedica’s smart publishing platform!
Blogs are a great way to not only convey valuable information, but to also build your brand and search engine rankings. That is, if they are opened. Similar to emails, individuals are immune to blog content if they are not enticed to open it. With the daily overflow of information if your title does not … Read more
It’s interesting to realize that just 10 years ago, roles like social media managers did not even exist. Today, just about every company has a social media presence and have a dedicated member of their organization managing it. And because social media management is a relatively new skill, it’s not that surprising for many of … Read more
How far do your tweets travel? In this interview Keith talks about our fantastic tweet reach calculator that helps you see exactly who has retweeted you, what country they live in, what city they live in, how big their following is, and how many times they’ve retweeted you.
Having followers all over the world is great! But what if you need followers in your community? Followers you can meet up with and chat to over a coffee? Find out how Fedica’s smart tools can help you build a list of followers in any area you desire in this exclusive interview with Keith Keller, … Read more
At its very core Twitter is designed to move fast and to allow anyone to voice their opinion about any topic, hashtags, brand or account. This means YOUR business as well. Staying on top of news is crucial to making good business decisions. BUT we are all busy and don’t have the time to continuously … Read more
X (formerly Twitter) has proven to be an incredible tool for lead generation. And you’re probably wondering how you can leverage it to generate new leads for your business. X has allowed people to share content at a very rapid rate which is exactly why it’s the ideal channel to provide any business with relevant … Read more
You may have had the opportunity to explore our platform a little bit already! Briefly, we offer everything you need to leverage Twitter in a way that it benefits your brand, whether that means increase in conversion, saving costs, meaningful engagement or listening and research. So…what does that mean for you? Our community analysis section … Read more
One of the core functions of Fedica is the deep analysis of your X followers: who they are, where they are located and what they are up to. If you’re trying to search in Twitter followers to find any characteristic you want to group together, you can! It’s important to know that Fedica is the … Read more
We know that social media posting is nothing without analytics; it’s like shooting in the dark. Everything we post has to make sense and has to be addressed to our followers. That’s why it’s important to know who our followers are and where they are located. Whether you are an international brand looking to create … Read more
Are you considering working with a social media influencer to promote and market your products and services? In just the past few years, influencer marketing has proven to be an effective way for businesses to reach a wider group of prospects who might be interested in buying their products or services. Influencer, as the name … Read more