1. Customized paid ads are a great way to get in front of your audience. Tools like Google AdSense, Facebook and twitter ads make this easy as it customizes ads to be relevant to your target market. 2. Social Media; platforms like Facebook, Instagram and Twitter can all be leveraged by interacting with specific communities, … Read more
Last summer we launched a new tool that allowed scheduling X (formerly Twitter) threads. Over the past year we have continued to enhance this tool; thus, allowing you to customize your scheduled threads even more. The first major change is the ability to attach different images to each post in a thread. While this was … Read more
X (formerly Twitter) has announced that their Audience Insights tool will be shutting down January 30th 2020. If you go to X’s analytics, you’ll receive the following alert: X Audience Insights was a great tool that allowed the ability to see high level statistics. The X Audience Insights didn’t allow for detailed segmentation (drilling down … Read more
There are many ways to track website traffic from your social media effort, each method has advantages and disadvantages. Let’s explore the most common two methods: 1. Using URL shortening service Besides displaying cleaner links, one of the main advantages of URL shorteners is the ability to track and analyze click data. Most shortening services … Read more
LinkedIn has become the definitive social network for forming business connections. As a result, we’ve gotten to know the downside of having more people on the platform. It leaves the door wide open to bad sales habits. Some salespeople can’t seem to let go of their spam-style sales tactics, and plenty of them have migrated … Read more
Outreach is necessary to keep a B2B business growing and thriving. Plenty of sales teams do have an aggressive outreach strategy to keep the sales pipeline full. However, approaching a prospect successfully for the first time requires careful consideration. Who is your prospect? What is their business like? What value can you offer them? Those … Read more
Software as a service (SaaS) businesses continue to take the business world by storm. With the advancement in technology, the potential of software has grown so much that it’s become more accessible than ever to develop and deploy it. The second critical piece of the SaaS puzzle is the large customer base potential. As more … Read more
Does the thought of writing a follow-up email after not receiving a response make you uncomfortable? If you answered with a “yes,” you’re not alone. We’re wired to believe that people who don’t reply are not interested in what we had to say or offer. It’s understandable to feel less than comfortable if you think … Read more
You can’t talk about old school marketing without at least thinking of Don Draper and Mad Men. While it’s difficult to imagine Don getting online and Skyping with his clients, some of the marketing strategies and tactics showcased in the popular TV series are still very usable today. Thorough Research David Ogilvy, the so-called … Read more
With over 3 billion people using social networks across the globe today, the benefits of social media for business are undeniable. Social media users use various platforms to engage with multiple brands, which gives firms countless opportunities for growth and promotion. A research done by Sherpa Marketing found that more people use social media to … Read more
Ever heard of Google? You know, that search engine type of thingy, with a colorful logo and 3.5 billion searches made per day? Yes, that same search engine that’s dictating the dynamics of SEO strategizing, blog posting, and our collective approach to web searching? Sure, and the keyword phrasing, too. Well, that same Google may … Read more
The 21st century is all about digital advancement, and it’s product consumption that’s changing faster than we can keep up (well, for the most part). Unlike our parents who used to gather around the TV and gasp over their favorite TV personalities, we are now growing virtual communities that are tailor-made to fit our momentary … Read more
Social media platforms are constantly announcing updates, introducing new features, and changing their algorithms. But while some of these changes have made us rethink our strategy, the one thing that has remained constant is that our ultimate goal is still to engage our audience. Here’s what we know about the top 5 social media platforms: … Read more
2017 ended with a whole bunch of predictions on what was to come in 2018. But as we’ve all come to realize in marketing, nothing is set in stone. Just before end 2017, X (formerly Twitter) expanded its character count limit to 280 characters, surprising many business owners and long-time X users who weren’t quite … Read more
It’s a curious thought that we barely remember a time before the Internet, Facebook, Twitter, or Instagram. We talk about those times in our lives as though they were the dark ages. With nothing else to do, we’d sit on a bus and stare empathetically out the window until we arrived at our stop. We … Read more
Are most of us so used to nothing interesting coming after the last line of the email body that we don’t bother reading the sign-off? And in turn, do we then put minimal effort on our sign-offs by using the same tired ways to close an email because we figure no one is paying attention … Read more
The last decade has taught us that leveraging social media as a marketing tool is no longer a luxury, optional, or a trend but a necessity. The number of people worldwide who are active in social media is expected to reach 2.5 billion in 2018. And to ignore these staggering numbers would be unwise for … Read more
Do you know what video marketing metrics you should be paying attention to? How do you know if the message you’re trying to communicate is being understood by the right people? When it comes to video marketing, many metrics will allow you recognize how well your video campaigns are performing. You may think that monitoring … Read more
In an ideal selling engagement, you go through all the motions with a prospect, and you close the deal. Unfortunately, we don’t live in a perfect world. People say no and they will say it so often that it is discouraging. However, before you give up completely or start rethinking your career path, know that … Read more
You must have heard that X has doubled its character limit from 140 to 280. For those who have been tweeting for years, the reactions have been varied. On September 27, 2017, Twitter CEO Jack Dorsey himself posted a noticeably longer than usual post announcing the change: “This is a small change, but a big … Read more