As video ads get 6x more engagements than photos, and with a 72% year-over-year increase in watch time, only 38% of video marketers plan to include Twitter in their 2020 video marketing strategies. Top publishers are ramping up their video posts by 90-100% on Instagram, and 70% of marketers are looking to focus more on … Read more
Want to find a new X (formerly Twitter) scheduling platform for free? Here are the best options out there, updated in Summer 2024: X X has its own scheduler through its ads website with the option to promote the posts. In addition, their scheduling tool lets you schedule posts up to a year in advance. … Read more
Viral content is not impossible. It’s essentially carefully crafted highly shareable messages. With enough practice, quality, and patience, you’re sure to create a post that goes viral! It’s a skill that can be learned. No matter what the medium, the principles of virality are the same: Make content that is useful or helpful to your … Read more
Do you know how to give your followers what they truly want? Now you can use this test to accelerate the process bit-by-bit! Split testing, also known as A/B testing, is a strategy to finding what content sparks the most interest in your audience. Essentially, the strategy works by testing a specific type of content … Read more
Overview: Polish your profile. Be consistent but not overbearing. Analyze and optimize your performance. Be personable and interact with others. Understand X’s algorithm. Leverage your audiences outside of X. X (formerly Twitter) is debatably the quickest way to grow your social following from scratch. Not only is the platform poised to grow in years to come, but X … Read more
Remote working is often defined as an innovative work style that allows professionals to work outside a traditional office environment. In simple terms, working from home. It is a style of work that often allows more flexibility in one’s day-to-day life and has exceeded in popularity due to the pandemic. While it can have its … Read more
Twitter chats are used for public discussions on specific topics. They allow people to participate in engaging conversations and shared topics of interest. They are a perfect way to connect and network with others in your industry on a larger digital scale! Conversations take place at scheduled times with a predetermined hashtag curated by the … Read more
Find a Niche Before you begin, you will need to discover a product or service that interests you. This idea needs to sit in accordance with your own values and perhaps benefits your own life problems that can be solved with it. Think of something that you may have a passion or interest for but … Read more
Introduction X (formerly Twitter) threads are often used to express more than just the 280-character limit, even after increasing the limit for Pro accounts. However, they are often left unnoticed on the advantage which they provide for boosting engagement and increasing traffic! To stay on top of our publishing game, we utilize Fedica to schedule … Read more
People often find themselves stuck in a rut with their X (formerly Twitter) engagement levels weak and their following stagnant. However, most users do not realize the time and effort it requires to gain traffic and engagement on their content in order to maintain a well-balanced profile that has a growing audience. Still suck? Let … Read more
Sports cars, private jets, and million-dollar mansions are just a few things that are constantly popping up across social media. Users are constantly flaunting their most expensive handbags and consistently sharing photos of gourmet dinners. It is these things that the average person does not necessarily have but has the chance to simultaneously experience through … Read more
Times have evolved past our funny Facebook mems and embarrassing pictures. We have progressed past the days of throwing up the peace sign for a photo or over saturating our selfies. Social platforms such as Instagram have transitioned from their casual use of sharing to a growing marketing service. Where at the click of a … Read more
Potential candidates tend to think that the interview process begins the minute they meet the interviewer. However, the interview process begins much sooner than that. Employers have progressed past the simple days of waiting to meet their potential candidates face to face. Instead, they are now utilizing the perks which the internet has to offer … Read more
One of the most powerful functions of Fedica’s social media scheduler is the ability to categorize your publishing, allowing you to publish a variety of posts to your audience. This helps keeping your followers engaged and reduces unfollows caused by monotonic content. In essence, it’s a way to segment your publishing, similar to how you can … Read more
We are big fans of Hootsuite! We are also big fans of X (formerly Twitter) threads! We previously wrote about how to schedule threads; unfortunately, however, Hootsuite doesn’t support scheduling threads natively (at the time of this writing). But, that doesn’t mean you can’t schedule threads using Hootsuite. It can be done if you install the … Read more
Tweet threads can be quite useful in creating a long series of tweets. However, when a thread becomes long, it can be a little tricky to follow where the thread start and where it ends, especially for those jumping into a thread mid-stream (e.g. when someone retweets a tweet that’s not the start of the … Read more
1. Customized paid ads are a great way to get in front of your audience. Tools like Google AdSense, Facebook and twitter ads make this easy as it customizes ads to be relevant to your target market. 2. Social Media; platforms like Facebook, Instagram and Twitter can all be leveraged by interacting with specific communities, … Read more
Last summer we launched a new tool that allowed scheduling X (formerly Twitter) threads. Over the past year we have continued to enhance this tool; thus, allowing you to customize your scheduled threads even more. The first major change is the ability to attach different images to each post in a thread. While this was … Read more
X (formerly Twitter) has announced that their Audience Insights tool will be shutting down January 30th 2020. If you go to X’s analytics, you’ll receive the following alert: X Audience Insights was a great tool that allowed the ability to see high level statistics. The X Audience Insights didn’t allow for detailed segmentation (drilling down … Read more
There are many ways to track website traffic from your social media effort, each method has advantages and disadvantages. Let’s explore the most common two methods: 1. Using URL shortening service Besides displaying cleaner links, one of the main advantages of URL shorteners is the ability to track and analyze click data. Most shortening services … Read more