Cold calling. The two words that make the majority of the modern age sales professionals cringe. In fact, most sales professionals would rather text, email, send out a messenger pigeon or smoke signals — whatever it takes to avoid picking up the phone. It’s an ongoing debate that has been taking place for a … Read more
Consumers have grown to be more skeptical to straight forward advertising. Instead consumers are turning to their family, friends, and micro-influencers to make recommendations that they feel are much more honest and genuine. What are micro-influencers? Micro-influencers are kind-a small celebrities who have loyal followings on social media. They have meaningful interactions with their followers, … Read more
Our scheduling tool schedules your tweets when most of your followers are active, hence increasing engagement. But what if you want to target and optimize for a specific set of followers instead of all your followers? For example – you want to make sure followers in Australia see your tweets. We can handle it too. … Read more
On X (formerly Twitter), the best users are those who have unlocked the power of how to increase their brand awareness by posting with purpose. Influencers have reached near-celebrity status because they knew how to make the most of X and its ability to build their online presence and invite engagement. Here’s what you can … Read more
Tweet and share content right from where you actually see it, without having to copy-paste or open up another browser window with Fedica’s Plugin for Twitter. For more FREE training on the capabilities and efficiency of the Fedica platform, subscribe to our YouTube channel today!
Finding the right hashtags and topics to tweet about is crucial to stay up-to-date with what is happening in the world-and the society around you. Coming up with impactful and relevant tweets will allow you to connect with your followers, grow your Twitter audience and increase engagement. While most Twitter management platforms will give you … Read more
Influencer marketing has proven to be an effective way to build your brand. And if you’re not leveraging influencers as a part of your marketing strategy, you’re certainly missing out. Influencer marketing focuses on key leaders on social media to drive your brand’s message to a wider audience. With influencer marketing, you’re not marketing directly … Read more
X (formerly Twitter) publishing should not be a manual task and should not take lots of time. Automate your posting while increasing engagement with Fedica’s scheduler that allows you to build a customized calendar that best suits your needs. Schedule your posts at the most optimal times for YOUR account; even build multiple streams of … Read more
New to Fedica? Begin exploring the leading intelligence, publishing and listening platform for social media. Get deep analytics of your followers, followers of competitors and trending topics within your target audience so that you can design targeted and cost effective marketing or ad campaigns, and grow your revenue. Use Fedica’s extensive publishing tools to drive … Read more
With hundreds of million users and over 500 million posts sent every day, it can be challenging to be heard above all that noise on X (formerly Twitter) However, remember that you’re not aiming to gain the attention of all of X’s users; you’re after a specific audience who is relevant to your business goals. … Read more
Sentiment analysis is often referred to as opinion mining, and it is the analysis of the attitudes, emotions, and opinions behind a social media mention online. It’s a way to measure the tone of the conversation to determine if the person is generally happy, angry, or even annoyed. By measuring mentions alone, you may be … Read more
If you are struggling to connect with your customers, you need to optimize your social media marketing efforts to know better who your customers are and which social networks they spend their time on by conducting audience research. Audience research starts with identifying who your ideal customers are. You then need to determine your audience … Read more
X (formerly Twitter) is an excellent channel to drive traffic to your website and generate leads for your business. Especially now that you can do your own Twitter Ads Targeting by creating and uploading a Custom Audience with filters and tools to pick the best active and relevant accounts that have shown interest in topics … Read more
When the executives in your organization put aside time in their hectic schedules to hear your marketing presentation, they want to see the numbers, listen to the facts, and know exactly how your social media efforts are contributing to revenue. So you need to be ready for the “show me the money” moment. If your … Read more
For any social media marketing strategy to be successful, it must be focused on doing two things consistently and continuously – build a community that is relevant and keep them engaged. Building a loyal and meaningful Twitter community is your first step, and while the task may seem daunting at first, it can be made … Read more
Regardless of which industry you are in and what business, you want to be taken seriously by your clients, your circle, and your community. You want to be respected as an expert in your field and have a strong online presence for your brand. But how do influencers reach that status as someone that people … Read more
How will you ever know if you’ve reached social media marketing success if you haven’t set goals for you to attain? And what is the point of setting these goals if you don’t have the data that proves you’ve achieved them? Setting social media goals is crucial to your success and extracting the metrics that … Read more
To best understand an industry on a larger scale, organizations are turning to social media conversations to gain insight on general market trends. Analyzing the general industry rather than focusing on specific brands or products allows companies to cast a wider net in their efforts to build a bigger database. For example, instead of researching … Read more
With more and more organizations leveraging social media as a marketing tool, companies now have to allot a budget and resources dedicated to social media marketing. But as with all departments in an organization, there needs to be some gauge for determining success. Because time spent is considered money spent, how does an organization know … Read more
What is being said about your company, products, and services on the internet? The process by which companies identify and assess what is being said about them is called social media monitoring. The type of monitoring program you leverage should be based on what you’re trying to achieve, and the insights needed to help answer … Read more