8 Skills Every Social Media Manager Needs

To boost your company’s social media presence, your social media manager should have the right mix of skills. Every social media team is different. They vary in size and structure. And while your team may have specific people in charge of copywriting, creating visual content, or SEO, every social media manager should still embody all … Read more

5 Things to Do During Your First 5 Days as Social Media Manager

It’s interesting to realize that just 10 years ago, roles like social media managers did not even exist. Today, just about every company has a social media presence and have a dedicated member of their organization managing it. And because social media management is a relatively new skill, it’s not that surprising for many of … Read more

Video: How to Set Up Alerts on Hashtags and Keywords

At its very core Twitter is designed to move fast and to allow anyone to voice their opinion about any topic, hashtags, brand or account. This means YOUR business as well. Staying on top of news is crucial to making good business decisions. BUT we are all busy and don’t have the time to continuously … Read more

How to Generate Leads from your Twitter (now X) Followers

X (formerly Twitter) has proven to be an incredible tool for lead generation. And you’re probably wondering how you can leverage it to generate new leads for your business. X has allowed people to share content at a very rapid rate which is exactly why it’s the ideal channel to provide any business with relevant … Read more

Video: How Your Business Can Do Better With Fedica

You may have had the opportunity to explore our platform a little bit already! Briefly, we offer everything you need to leverage Twitter in a way that it benefits your brand, whether that means increase in conversion, saving costs, meaningful engagement or listening and research. So…what does that mean for you? Our community analysis section … Read more

5 Tips to Impressing Your Boss and Getting Promoted

Is showing up on time at work every day enough to advance us in our careers? Of course not, while having excellent attendance is certainly commendable, it’s not enough. In fact, it’s good to point out that you should be at work every day on time, no less, to begin with. But most importantly, you … Read more

How to Segment Your Twitter (now X) Followers Into Lists

One of the core functions of Fedica is the deep analysis of your X followers: who they are, where they are located and what they are up to. If you’re trying to search in Twitter followers to find any characteristic you want to group together, you can! It’s important to know that Fedica is the … Read more

Video: How to See Your Followers’ Location on Twitter (now X)

We know that social media posting is nothing without analytics; it’s like shooting in the dark. Everything we post has to make sense and has to be addressed to our followers. That’s why it’s important to know who our followers are and where they are located. Whether you are an international brand looking to create … Read more

3 Tactics to Try When Working with Influencers

Are you considering working with a social media influencer to promote and market your products and services? In just the past few years, influencer marketing has proven to be an effective way for businesses to reach a wider group of prospects who might be interested in buying their products or services. Influencer, as the name … Read more

How To Be Hot On A Cold Call

  Cold calling. The two words that make the majority of the modern age sales professionals cringe. In fact, most sales professionals would rather text, email, send out a messenger pigeon or smoke signals — whatever it takes to avoid picking up the phone. It’s an ongoing debate that has been taking place for a … Read more

Why You Should Work with Micro-Influencers

Consumers have grown to be more skeptical to straight forward advertising. Instead consumers are turning to their family, friends, and micro-influencers to make recommendations that they feel are much more honest and genuine. What are micro-influencers? Micro-influencers are kind-a small celebrities who have loyal followings on social media. They have meaningful interactions with their followers, … Read more

Effective Twitter (now X) Marketing Tips from the Pros

On X (formerly Twitter), the best users are those who have unlocked the power of how to increase their brand awareness by posting with purpose. Influencers have reached near-celebrity status because they knew how to make the most of X and its ability to build their online presence and invite engagement. Here’s what you can … Read more

Video: How to Use Fedica’s Browser Plugin

Tweet and share content right from where you actually see it, without having to copy-paste or open up another browser window with Fedica’s Plugin for Twitter. For more FREE training on the capabilities and efficiency of the Fedica platform, subscribe to our YouTube channel today!

Video: How to Find Hashtags to Tweet About

Finding the right hashtags and topics to tweet about is crucial to stay up-to-date with what is happening in the world-and the society around you. Coming up with impactful and relevant tweets will allow you to connect with your followers, grow your Twitter audience and increase engagement. While most Twitter management platforms will give you … Read more

Measuring Your Influencer Marketing Campaigns

Influencer marketing has proven to be an effective way to build your brand. And if you’re not leveraging influencers as a part of your marketing strategy, you’re certainly missing out. Influencer marketing focuses on key leaders on social media to drive your brand’s message to a wider audience. With influencer marketing, you’re not marketing directly … Read more