The First 3 Steps You Need To Take When Launching A Social Media Campaign

Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!

If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.

Too many companies think that social media = content creation. It doesn’t.

Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.

Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.

Read more

5 Tips For Improving Your Online Security

“OMG I can’t believe u did this! Check out this video —> [LINK]”

“You WON an iPad Mini. Click here!”

“Facebook has made changes to its privacy policy. To protect yourself, enter your username and password.”

Have you seen messages like this in your social media travels? If so, I hope the alarm bells went off, because they’re examples of the kinds of tricks that cyber evil-doers pull to get you to lower your guard and fall victim to a scam.

It can be a scary digital world out there, with nefarious types coming up with new ways to entice unwitting social media users into giving away their passwords, credit card numbers, and other personal information.

Here are seven tips you can use to keep yourself safe on the web.

Read more

Using Social Scheduling To Your Advantage

On social media, timing is everything.

You might be the next Shakespeare, waxing philosophical on the beauties of life in lyrical 280-character snippets, but if there’s no one there to hear you, what good are your brilliant thoughts?

Whether you’re using social media to promote your business, to find clients, to build a personal brand or any other myriad of reasons, you can use the magic (well, technology, really) of social scheduling to ensure your wise words are actually read.

Read more

The Battle For Social Media Users: Who’s Winning The Browser Wars?

Are you a Chrome user? Or do you prefer Firefox? Maybe you use… Internet Explorer?

The browser you choose to use says a lot about you, and each one does all it can to get you to click its little icon on your desktop when you boot up your computer. But just which one comes out on top?

We were curious about the popularity of the different browsers, so we did a little digging. And it turns out that people who are active on social media choose different browsers than general web users.

Read more

Are People Complaining About Your Business On Social Media? Here’s How To Respond

It’s never easy to deal with criticism, and when it’s directly aimed at something you’ve put your blood, sweat and tears into, it can be almost impossible.

If you’ve found yourself on the bad end of a series of complaints on social media – whether about your business, your job or something near-and-dear to your heart – don’t tweet without reading this first!

Read more

Hello From The Fedica Team

Hello, and welcome to the Fedica blog!

We’re here to share tips, tools, guides and insights into how to optimize your favorite social networks. Want to get more followers on Twitter? We’ve got you covered. Can’t understand why your Facebook posts are falling flat? We’ll help with that, too. Curious about the intersection of mobile, location and social? Well so are we!

Read more