2017 ended with a whole bunch of predictions on what was to come in 2018. But as we’ve all come to realize in marketing, nothing is set in stone. Just before end 2017, X (formerly Twitter) expanded its character count limit to 280 characters, surprising many business owners and long-time X users who weren’t quite … Read more

It’s a curious thought that we barely remember a time before the Internet, Facebook, Twitter, or Instagram. We talk about those times in our lives as though they were the dark ages. With nothing else to do, we’d sit on a bus and stare empathetically out the window until we arrived at our stop. We … Read more

Are most of us so used to nothing interesting coming after the last line of the email body that we don’t bother reading the sign-off? And in turn, do we then put minimal effort on our sign-offs by using the same tired ways to close an email because we figure no one is paying attention … Read more

The last decade has taught us that leveraging social media as a marketing tool is no longer a luxury, optional, or a trend but a necessity. The number of people worldwide who are active in social media is expected to reach 2.5 billion in 2018. And to ignore these staggering numbers would be unwise for … Read more

Do you know what video marketing metrics you should be paying attention to? How do you know if the message you’re trying to communicate is being understood by the right people? When it comes to video marketing, many metrics will allow you recognize how well your video campaigns are performing. You may think that monitoring … Read more

In an ideal selling engagement, you go through all the motions with a prospect, and you close the deal. Unfortunately, we don’t live in a perfect world. People say no and they will say it so often that it is discouraging. However, before you give up completely or start rethinking your career path, know that … Read more

You must have heard that X has doubled its character limit from 140 to 280. For those who have been tweeting for years, the reactions have been varied. On September 27, 2017, Twitter CEO Jack Dorsey himself posted a noticeably longer than usual post announcing the change: “This is a small change, but a big … Read more

Are you looking to hire a freelancer? There’s scores of them and with the ability of technology to reach so many people, this might be the best time to do so. On the other hand, you might receive sixty applications for one job posting. How do you choose who’s the best fit for you and … Read more

If you were in high school in the early 2010s, you might remember taking careers class. There, teachers taught how to write resumes despite students having next to nothing to put in them, how to dress for job interviews (wear a clean shirt), and how to present ourselves during that interview. Some of their advice … Read more

It’s finally happening. According to the highly-anticipated Internet Trends Report by Mary Meeker, the amount being spent on Online Advertising is about to surpass the amount being spent on TV ad spots for the first time ever in 2017. 2017 Internet Trends Report from Kleiner Perkins Caufield & Byers Yes, you read that right. This … Read more

If you own and operate an online business — or even a business with an online presence in addition to brick and mortar stores — then it’s imperative you know what social selling is. While the term itself intuitively explains it somewhat, let’s understand the concrete meaning: Social Selling: utilizing social networks and online mediums … Read more

Chances are that your business is affected by customer churn — however, how familiar are you with this concept? If you’re not aware of the true definition of customer churn and how it can harm your business, the time to educate yourself is now. Simply put, customer churn is the percentage of customers that stopped … Read more

Social media marketing is so much more than just creating a list of content that you intend to publish on Facebook. Entrepreneurs and companies, big and small, need a strategy in place if they want to be effective in social media marketing. Marketing on social media is a lot like how you do business in … Read more

A good salesperson will follow up with prospects as soon as they come to them. A great salesperson understands that sales by nature, is a very competitive industry, and prospects on a consistent basis. Prospecting is the core of salesmanship, the foundation of every sale and signed dotted line. Yet, even the most senior and … Read more

Do you believe that artificial intelligence (AI) is powerful and smart enough to take over the majority of jobs in the future? Should people start rethinking their career choices and choose jobs that are the least likely to become obsolete thanks to automation? According to Sinovations Ventures’ Dr. Kai-Fu Lee, predicting the future of tech … Read more

  In our increasingly visual world where the overflow of information makes individuals immune to content, good graphics and graphic design skills are pivotal to making your materials stand out. In a post published by Huffington Post, content with visual context generates 53% more engagement than a text-based posts and that is a result of … Read more