Sports cars, private jets, and million-dollar mansions are just a few things that are constantly popping up across social media. Users are constantly flaunting their most expensive handbags and consistently sharing photos of gourmet dinners. It is these things that the average person does not necessarily have but has the chance to simultaneously experience through … Read more
Times have evolved past our funny Facebook mems and embarrassing pictures. We have progressed past the days of throwing up the peace sign for a photo or over saturating our selfies. Social platforms such as Instagram have transitioned from their casual use of sharing to a growing marketing service. Where at the click of a … Read more
Potential candidates tend to think that the interview process begins the minute they meet the interviewer. However, the interview process begins much sooner than that. Employers have progressed past the simple days of waiting to meet their potential candidates face to face. Instead, they are now utilizing the perks which the internet has to offer … Read more
As we have shifted into this new year, we bring with us some common trends that the chaos of 2020 promoted. Luckily, we have left behind the urgency to stock up on mass amounts of toilet paper but beneficially kept the popular switch to online interviews in the job market. As this virtual form of … Read more
One of the most powerful functions of Fedica’s social media scheduler is the ability to categorize your publishing, allowing you to publish a variety of posts to your audience. This helps keeping your followers engaged and reduces unfollows caused by monotonic content. In essence, it’s a way to segment your publishing, similar to how you can … Read more
We are big fans of Hootsuite! We are also big fans of X (formerly Twitter) threads! We previously wrote about how to schedule threads; unfortunately, however, Hootsuite doesn’t support scheduling threads natively (at the time of this writing). But, that doesn’t mean you can’t schedule threads using Hootsuite. It can be done if you install the … Read more
Tweet threads can be quite useful in creating a long series of tweets. However, when a thread becomes long, it can be a little tricky to follow where the thread start and where it ends, especially for those jumping into a thread mid-stream (e.g. when someone retweets a tweet that’s not the start of the … Read more
1. Customized paid ads are a great way to get in front of your audience. Tools like Google AdSense, Facebook and twitter ads make this easy as it customizes ads to be relevant to your target market. 2. Social Media; platforms like Facebook, Instagram and Twitter can all be leveraged by interacting with specific communities, … Read more
Last summer we launched a new tool that allowed scheduling X (formerly Twitter) threads. Over the past year we have continued to enhance this tool; thus, allowing you to customize your scheduled threads even more. The first major change is the ability to attach different images to each post in a thread. While this was … Read more
X (formerly Twitter) has announced that their Audience Insights tool will be shutting down January 30th 2020. If you go to X’s analytics, you’ll receive the following alert: X Audience Insights was a great tool that allowed the ability to see high level statistics. The X Audience Insights didn’t allow for detailed segmentation (drilling down … Read more
There are many ways to track website traffic from your social media effort, each method has advantages and disadvantages. Let’s explore the most common two methods: 1. Using URL shortening service Besides displaying cleaner links, one of the main advantages of URL shorteners is the ability to track and analyze click data. Most shortening services … Read more
How many times did we all write a post and found it difficult to attach hashtags to it? Well, sometimes finding the first hashtag is easy, but how about adding a second or third hashtag? Introducing Hashtag Suggestions! This new tool allows you to find hashtag suggestions as easy as a Google search! Simply enter … Read more
Building a vibrant community on X may seem difficult at first, but there are 3 effective steps that help you build your community and increase their engagement: 1. Schedule your posts: There is nothing better than immediate engagement with your community on X, however, we are not all able to be on X every single … Read more
LinkedIn has become the definitive social network for forming business connections. As a result, we’ve gotten to know the downside of having more people on the platform. It leaves the door wide open to bad sales habits. Some salespeople can’t seem to let go of their spam-style sales tactics, and plenty of them have migrated … Read more
Outreach is necessary to keep a B2B business growing and thriving. Plenty of sales teams do have an aggressive outreach strategy to keep the sales pipeline full. However, approaching a prospect successfully for the first time requires careful consideration. Who is your prospect? What is their business like? What value can you offer them? Those … Read more
Software as a service (SaaS) businesses continue to take the business world by storm. With the advancement in technology, the potential of software has grown so much that it’s become more accessible than ever to develop and deploy it. The second critical piece of the SaaS puzzle is the large customer base potential. As more … Read more
Does the thought of writing a follow-up email after not receiving a response make you uncomfortable? If you answered with a “yes,” you’re not alone. We’re wired to believe that people who don’t reply are not interested in what we had to say or offer. It’s understandable to feel less than comfortable if you think … Read more
You can’t talk about old school marketing without at least thinking of Don Draper and Mad Men. While it’s difficult to imagine Don getting online and Skyping with his clients, some of the marketing strategies and tactics showcased in the popular TV series are still very usable today. Thorough Research David Ogilvy, the so-called … Read more
With over 3 billion people using social networks across the globe today, the benefits of social media for business are undeniable. Social media users use various platforms to engage with multiple brands, which gives firms countless opportunities for growth and promotion. A research done by Sherpa Marketing found that more people use social media to … Read more
Ever heard of Google? You know, that search engine type of thingy, with a colorful logo and 3.5 billion searches made per day? Yes, that same search engine that’s dictating the dynamics of SEO strategizing, blog posting, and our collective approach to web searching? Sure, and the keyword phrasing, too. Well, that same Google may … Read more