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Social Media Audit Like a Pro (+4 Methods Marketers Overlook!)

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Growing a following on X (formerly Twitter) isn’t only about your content and growth. It’s also about the quality of followers you have. What’s the point of 100,000 followers if most are inactive or they’re throwing off your target demographics? This article will dive into everything you need to ask for a complete an X … Read more

How to Use X (once Twitter) Analytics: The Champion’s Guide

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See the updated version here for how to find the new X Analytics! Also, you can get Twitter Analytics for another account here! This is the last X (formerly Twitter) Analytics guide you’ll ever need. You’ll not only learn the ins and outs of X Analytics, but you’ll learn what analytics to check, what they … Read more

How to Save an X (once Twitter) Thread as a Draft

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Have you ever written a thread but didn’t want to post it right away? Maybe you planned a thread somewhere and struggled to make it fit in X’s (formerly Twitter’s) 280 character limit? Here’s how to draft an X thread right in your content calendar. How to Save an X Thread as a Draft Create … Read more

How to Schedule X (once Twitter) Polls with Hootsuite

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You can schedule polls in Hootsuite! All you need to do is get Fedica’s free app in Hootsuite! We previously wrote about scheduling X threads with Hootsuite, but sadly Hootsuite doesn’t support scheduling polls natively either (as of the time of this post). But that doesn’t mean you can’t schedule polls and threads using Hootsuite! … Read more

Boost Your Engagement Rate on X (once Twitter) with Ai-Powered Analytics

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Tracking X (formerly Twitter) engagement rates tells you the story of what your audience wants. Knowing these metrics lets you choose what topics and content you should keep posting to grow your niche – if you know what metrics to look for. Say you’re tracking profile clicks for your posts to measure which kinds of … Read more

How to Become a Better Writer to Grow Your X (once Twitter) Followers

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Graphic of a magnifying glass over a computer looking at analytics, blogs and charts

Did you know that becoming a better writer and capturing your followers can be done in the same way for any medium or platform? For example, what helps you grow your X (formerly Twitter) following can help you structure better blogs and even make better YouTube videos! With experience studying communication, shooting films, and spending … Read more

Filter X (once Twitter) Analytics for Keywords Now!

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What’s New: Filter X (formerly Twitter) Analytics for Keywords!
February, 2022

While you’ve been strategically building your following, we’ve built awesome tools that let you grow smarter!

    • Follower Relationship: Have you ever viewed an account on X and wondered when you followed them, or when they followed you? Now you can view your relationship history with anyone right on X – once you have the free browser extension installed, you will notice a new Fedica icon when you visit a profile on X. You can also add them instantly to a list if you don’t want to accidentally unfollow them!
    • Scheduled Photo Tagging: We’re the first to let you tag other accounts in your scheduled photos and make it easy to chat around images when you include them. Try tagging people next time there is a scheduled giveaway or follower appreciation so they’re notified in a special way, or when you hold a X Space, schedule its announcement with a photo and tag your invitees, for example!
    • Filtered Engagement Metrics: Have you ever wondered which of the topics you tweet about generate the highest engagement? Get the performance of any campaign, convo, or topic imaginable in your Engagement Dashboard! Instead of getting engagement data by Pipeline, try filtering them with specific keywords so you easily make the smartest content strategy moves.
    • Scheduling Polls: Just in case you missed it, you never have to miss a spelling mistake or write Polls last minute again when you schedule Polls like you can with Threads.

Social Media Marketing is Easy When its Mostly Automated

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“A good tool improves the way you work. A great tool improves the way you think.” Any great social media tool gives you the data you need to understand your audience to make informed decisions that build a strong community. Imagine if everything you create contributed directly to building a loyal relationship with your audience. … Read more

3 Best Practices for Better Video Marketing

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As video ads get 6x more engagements than photos, and with a 72% year-over-year increase in watch time, only 38% of video marketers plan to include Twitter in their 2020 video marketing strategies. Top publishers are ramping up their video posts by 90-100% on Instagram, and 70% of marketers are looking to focus more on … Read more

3 Easy Principles to Creating Viral and Super Shareable Content

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Viral content is not impossible. It’s essentially carefully crafted highly shareable messages. With enough practice, quality, and patience, you’re sure to create a post that goes viral! It’s a skill that can be learned. No matter what the medium, the principles of virality are the same: Make content that is useful or helpful to your … Read more

6 Methods to Gain New Twitter (now X) Followers and Grow Your Audience

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Overview: Polish your profile. Be consistent but not overbearing. Analyze and optimize your performance. Be personable and interact with others. Understand X’s algorithm. Leverage your audiences outside of X. X (formerly Twitter) is debatably the quickest way to grow your social following from scratch. Not only is the platform poised to grow in years to come, but X … Read more