In the dynamic world of marketing, mastering the art of growth is non-negotiable.
Marketing agency growth comes from continuous hard work, and there is no roadmap to survive, but using these tactics and recommendations can help you thrive in 2024.
Buckle up as we delve into the strategies that promise unparalleled success.
How Agencies Plan Their Calendars for Clients
1. Entertaining, Educational, Promotional
Use variety to stay inspired by mixing up different kinds of content that caters to a larger audience, like memes, educational posts, short videos, quotes, etc. When you have a little for everyone, its easy to fill an entire calendar, especially when you organize your posts into different queues, like Content Pipelines!
Adjust the frequency of content based on audience preferences, considering the mix of entertaining, educational, and promotional content. Keep the promotion to 20% and the rest to 80%. We all know the golden ratio of the Pareto principle never lies.
Plan 1-2 weeks in advance to stay relevant in the rapidly changing digital landscape.
Maintain a list of evergreen content for future repurposing, or if you have filterable analytics, you can dive into what worked in the past, and refresh it to fill in your calendar gaps, continuously perfecting your posts!
2. Social Media Strategy:
- Overall Goal: Define a clear social media goal (e.g., increasing brand awareness or engagement rates).
- Content Types: Identify the most effective content types to achieve your goal (Google can assist in research).
- Scheduling Tools: Leverage scheduling tools like HubSpot or platform-specific tools for organized and consistent posting.
- Time Allocation: Dedicate 3-5 hours monthly for planning and scheduling to ensure consistency.
3. Creative and Experimental Days:
- Flexibility: Leave a few days open in the monthly schedule for creative and experimental posts to maintain freshness.
4. Scaling Your Business:
Step 1 – Solve One Problem:
Focus on solving a specific problem exceptionally well to stand out in the market.
Example: Be the “pizza restaurant” that excels in one thing.
Step 2 – Copywriting:
Prioritize copywriting on your website using the AIDCA formula (Attention, Interest, Desire, Conviction, Action).
If needed, hire a copywriter with a proven track record.
Step 3 – Sales:
Avoid pushy sales tactics; focus on genuine, personalized interactions.
Respond to leads with non-template, engaging emails, showcasing interest in their business.
Step 4 – Communication:
Regularly check in with clients to build relationships and ensure satisfaction.
Use systems like Google Sheets or CRMs to track client communications.
Step 5 – Testimonials:
Proactively ask for testimonials when clients express satisfaction.
Craft a genuine request, offering to write the testimonial for them based on their positive experiences.
5. Finding Initial or New Clients:
SEO: Invest in long-term SEO strategies, creating content that educates, inspires, and helps your target audience.
Adwords (Google Ads): Use Google Ads for instant leads while building long-term SEO momentum.
LinkedIn: Master LinkedIn for effective B2B networking and lead generation. If you take the content marketing route to attract those using LinkedIn already
X (Twitter): How about searching all of X at once for your target audience? Did you know there are bio search tools you can use to quickly search what people have in their bios, what they post about, what their demographics are and more? Fedica’s Search & Explore Tool brings your ideal customers to you instantly from all throughout X almost instantly.
Facebook Groups: Identify relevant Facebook groups and engage potential clients through direct messaging.
Pinterest: Explore Pinterest for opportunities in female-centric niches like weddings, photography, fashion, and interior design.
Diversify your efforts: If you take the content marketing route, may as well get your messages across platforms with the same effort! Here’s a pro tip: Find your ideal customer using Search & Explore, then add them to a Fedica list to analyze. From the analysis, you can see their demographics and location and timezones which shows you when to post to reach them with the content you know they want.
Remember: Consistency, personalized interactions, and a focus on solving specific problems are key to marketing agency growth in 2024. Utilize a mix of content types, employ effective scheduling tools, and leverage diverse channels to find and engage with your target audience.
Grow Your Marketing Agency and Leave Your Competition in the Dust in 2024
Different things work for different people, so turn your weaknesses into unique strengths!
1. Develop Your Unique Edge:
- Build your “secret sauce” by experimenting with high-tempo testing. If you track all kinds of data, even with how you perform your tasks, you can spot the problems and eventually find strategies no one knows about, which will set you apart.
- Establish a strong brand identity through marketing campaigns. This is infinitely easier when you know primarily what your one offer, one product, and one place is. Start with one, perfect it, then add add-ons.
2. Leverage Your Small Business Advantages:
- Utilize greater control and flexibility to adapt quickly.
- Offer personalized services to stand out from larger competitors (These can be your add-ons at first)
- Motivate employees for better connection and purpose.
3. Tailor Your Marketing Campaigns:
- Understand and target specific customer segments to reduce marketing costs.
- Customize campaigns based on customer insights and interactions (like using targeted ads or messaging campaigns by searching bios, posts, or using X Ads Integration).
4. Utilize Social Media and Localization:
- Choose appropriate social media platforms based on your target audience.
- Share content through influencers to expand your reach. How? Find your real influencers who are connected to your circle and who aren’t huge so they are an affordable way to reach your target market.
- Engage with local communities through discounts, sponsorships, or supporting causes. But how do you get in contact? Simple: with a few clicks, add all your local target audience to a targeted ad campaign with that custom audience for an in-person event, or simply to message them for sponsorships if there aren’t lots. If they’re already in your following, you can simply filter them out with Follower Segmentation.
5. Sustain and Thrive:
- Emphasize that small businesses can compete by offering personalized services (like cross-network content planning and scheduling you control through Fedica).
- Highlight the importance of the correct marketing techniques for long-term growth. For example, How do you know your analytics are working? Not because they got a few likes and a repost. That’s why we made our analytics keyword-filterable, showing the people who engaged, what keywords they liked and have advanced metrics like link-clicks so you can promise clients deeper data that attribute which kinds of content attracts their target audience.
6. Implement Agile Techniques:
- Adopt an agile approach for continuous iteration and feedback in marketing projects, like utilizing analytics data from multiple networks to prove to clients the benefits of a holistic approach.
7. Get Leaner:
- Follow a minimalist approach to avoid project saturation and scale effectively.
8. Implement Competitor Analysis:
- Understand competitors’ strengths and weaknesses for informed decision-making.
9. Develop a Niche:
- Identify unique skills, project handling, or customer service aspects to create a niche.
10. Invest in Technology:
- Upgrade relevant technology to enhance productivity and competitiveness. I’m not saying use AI for everything, but if you bounce ideas and have it critique your writing, you’ll be moving faster than anyone else.
Example: Need a nice headline? Ask AI to write 20 examples with your keywords, ranked by clickability. Do the same for social media post hooks! - Achieve maximum returns by measuring the performance of your digital campaigns. Use data you can’t get anywhere else, like if you have clients on X, Fedica has you covered.
11. Focus on Results Measurement:
- Operate efficiently with a shoe-string marketing budget by tracking and adjusting your online marketing strategy in real-time using deeper analytics for multiple networks, something Fedica prioritizes for savvy agency owners.
12. Reaching the Target Audience:
- Expand your reach to 8 platforms including emerging decentralized platforms like Bluesky (currently only supported by Fedica) and Mastodon. How effective could you be if you could reach Bluesky, Mastodon, LinkedIn, Facebook, Instagram, X (Twitter), TikTok, and Pinterest.
- Engage with and serve customers’ accounts through diversified social media management. With Fedica, you can schedule to TikTok, Instagram, X, and more while customizing the content for each platform, maximizing hashtags and tagging others. That means either with video, threads, posts, whatever, each message is fit for success on each network.
13. Boosting Your Online Reputation:
- Build a positive online reputation through customer reviews and testimonials.
- Resolve customer issues and enhance your reputation as a customer-centric brand through sustained online marketing that shows people you solve problems and are not afraid of criticism.