Do Canadians love Tim Hortons or Starbucks?

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Starbucks and Tim Hortons Twitter Followers

Are you Team Tim Hortons or Team Starbucks? If you are Canadian, you will have an opinion on our two most prominent omni-present coffee chains. Even non-coffee drinkers prefer one over the other. Using Fedica, we have collected the available stats on the Canadian Twitter followers of both the Starbucks and Tim Hortons primary accounts, and here … Read more

New at Fedica

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I would like to take a moment introduce myself as the newest member of the Fedica team! I’m very excited to be joining the team as the Director of Business development. I’ve worked with top brands on digital and social media strategy, which gives me an solid understanding of what really matters. I care about … Read more

Three Ways to Improve your Twitter (now X) Hashtags

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Hashtags are an incredible way to connect with other X (formerly Twitter) users with like interests. If you’re consistent and honest in your hashtag chats, you can make new friends, colleagues and even business partners.

However, I’ve spent a lot of time in hashtag chats and general hashtag conversations and have seen a lot of people miss the mark. It’s not that it’s “wrong”, but every tweet is an opportunity to say something valuable and on X, people are measured by the consistent quality of their tweets. When a user’s every tweet is funny, informative or educational, the followers will come.

So here are three ways to improve your use of X hasthags.

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Are You Using A Social Media Dashboard? 3 Reasons Why You Should Be

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You’ve got two more tweets to send out promoting a new product, a whole queue of questions on your company’s Facebook page to answer, and you know your personal LinkedIn account has been pretty dormant lately. What do you do?

If your answer is to click over to each site, update, click, send, click… you’re doing it wrong.

There are plenty of tools out there that can make your social media life easier, and dashboards have got to be among the best. Here are three ways dashboards can take a little bit of that stress off your shoulders.

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What’s Your Avatar? Understanding Your Social Media Image

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Whether you like it or not, a good part of who you are on social media is your image.

The images you choose to represent yourself – the pictures you choose to tweet, your Facebook cover photo, your LinkedIn profile picture – all come together to give the people you’re connected to a glimpse into who you are.

So if you haven’t given your self-image much thought, now’s a great time to start.

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Oppan Social Style: The State of Social Media in 2012

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Believe it or not, but the first month of 2013 is drawing to a close.

Hopefully you’ve managed to stick to your resolutions through the month of January, and you’re back in the swing of status updates and tweets.

Since we’re all fully immersed in 2013, we thought that it would be a good time to take a break from looking forward, and look back – back to the state of social media in 2012. If you’re up for a little jaunt down memory lane, read on.

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The First 3 Steps You Need To Take When Launching A Social Media Campaign

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Step 1: Write a blog post, send a tweet, post a Facebook status update
Step 2: …?
Step 3: Success!

If that sounds like your hazy vision for how a social media campaign looks, you’ll want to adjust your perspective.

Too many companies think that social media = content creation. It doesn’t.

Content is just one part of the complex machine of social media done right, and it isn’t even the most important part.

Before you write your first tweet or even create your Facebook page, follow these three essential steps – or risk a huge social media flop, no matter how enlightening those status update are.

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5 Tips For Improving Your Online Security

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“OMG I can’t believe u did this! Check out this video —> [LINK]”

“You WON an iPad Mini. Click here!”

“Facebook has made changes to its privacy policy. To protect yourself, enter your username and password.”

Have you seen messages like this in your social media travels? If so, I hope the alarm bells went off, because they’re examples of the kinds of tricks that cyber evil-doers pull to get you to lower your guard and fall victim to a scam.

It can be a scary digital world out there, with nefarious types coming up with new ways to entice unwitting social media users into giving away their passwords, credit card numbers, and other personal information.

Here are seven tips you can use to keep yourself safe on the web.

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Using Social Scheduling To Your Advantage

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On social media, timing is everything.

You might be the next Shakespeare, waxing philosophical on the beauties of life in lyrical 280-character snippets, but if there’s no one there to hear you, what good are your brilliant thoughts?

Whether you’re using social media to promote your business, to find clients, to build a personal brand or any other myriad of reasons, you can use the magic (well, technology, really) of social scheduling to ensure your wise words are actually read.

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The Battle For Social Media Users: Who’s Winning The Browser Wars?

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Are you a Chrome user? Or do you prefer Firefox? Maybe you use… Internet Explorer?

The browser you choose to use says a lot about you, and each one does all it can to get you to click its little icon on your desktop when you boot up your computer. But just which one comes out on top?

We were curious about the popularity of the different browsers, so we did a little digging. And it turns out that people who are active on social media choose different browsers than general web users.

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Are People Complaining About Your Business On Social Media? Here’s How To Respond

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It’s never easy to deal with criticism, and when it’s directly aimed at something you’ve put your blood, sweat and tears into, it can be almost impossible.

If you’ve found yourself on the bad end of a series of complaints on social media – whether about your business, your job or something near-and-dear to your heart – don’t tweet without reading this first!

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Hello From The Fedica Team

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Hello, and welcome to the Fedica blog!

We’re here to share tips, tools, guides and insights into how to optimize your favorite social networks. Want to get more followers on Twitter? We’ve got you covered. Can’t understand why your Facebook posts are falling flat? We’ll help with that, too. Curious about the intersection of mobile, location and social? Well so are we!

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