If you are not getting the most out of your X (formerly Twitter) experience, then perhaps you haven’t fully unlocked the power of X. You have the ability to see content that is relevant, weed out what no longer has value to you, and curate a feed that will keep you engaged. Here are … Read more
With more than half a billion posts sent out each day to over 300 million monthly users, it can be challenging to stay relevant and ensure that your posts are getting maximum exposure. We have a list of X (formerly Twitter) strategies to allow you to maximize your X impact: 1. Say more with a … Read more
Language has such an impact on the way we think, the way we feel, and the way we react. In our attempt as marketers to draw attention to our products or services, we may have used some words that have made our followers cringe. Our choice of words can either sell or repel. Here are … Read more
We are in the final stretch of the US presidential election and the different campaigns are ramping up their social media effort (including Twitter ads). During this election cycle, we have run multiple analysis using Twitter data, today we are taking a closer look to get clues on who follows more than one candidate, a … Read more
When you’re posting for business, celebrities are not very useful to follow. In fact, following celebrities can actually be bad for business. But it’s easy to fall into the trap and let personal sympathies get in the way of using X as an effective marketing tool. The Problem with Following Celebrities and Big Brands Remember … Read more
What makes a blog post perfect? If we look at popular blog posts that receive many comments and get shared a lot, it’s hard to point the finger at one thing in particular. Rather, it’s the sum of their elements, including the title, opening lines, photo(s), tone, voice, value of the content to your audience, … Read more
What sets X (formerly Twitter) apart from other social networks is the opportunity it offers to directly engage with your customers. This enables you to use X as a powerful platform for developing relationships with potential customers as well as for deepening relationships with existing ones. Benefits include a noticeable boost in customer engagement, and … Read more
How effective is your X (formerly Twitter) marketing strategy? Are you getting as many reposts, likes, and replies as you want? What about traffic and conversions? X has become one of the favorite digital playgrounds for marketers. Using it effectively can help you grow your audience, generate traffic, and even increase sales. But to reap … Read more
Many Twitter users don’t fully comprehend the power that the social media site holds. While Fedica offers analytics tools to boost your Twitter experience, the power of the site itself for the purpose of things like brand management and business visibility is remarkable. Utilizing Twitter as a means for growing a business and generating leads … Read more
Without the right guidance, it can be hard to turn your X (formerly Twitter) account into something that possesses the “wow factor” necessary to be successful. Many social media users who develop their own business and want to start creating a meaningful business presence on X believe that they’ll succeed, only to find that there … Read more
One goal entrepreneurs and business owners have when they start using X (formerly Twitter) is to amass as many followers as possible. The logic here is simple – more followers mean more potential shares and more shares mean more engagement. The problem is that it takes a lot for a X user to follow a … Read more
X (formerly Twitter) is a social platform, and this is something to keep in mind when taking into account your engagement statistics and visibility. This is one of the cornerstones of B2C – business to customer – marketing, and strategy in the digital age. Social media allows for businesses and consumers to have a direct … Read more
There are a lot of reasons why X (formerly Twitter) is one of the best platforms for branding and marketing online. To begin with, it includes a large audience eager to consume and share content. It’s easy to post content and get it shared. It gives you a platform to post your thoughts, effectively raising … Read more
Musicians and social media marketing go hand in hand, and we’ve discussed previously how social media has revolutionized the music industry. That’s an overarching point – but now there’s a question of how to actually promote that music on X (formerly Twitter). There’s often a problem with musicians on X where they believe that constantly … Read more
If you’ve never heard of a X (formerly Twitter) Card, you aren’t the only person who’s left in the dark. Prior to their creation, your engagement capabilities on X weren’t limited in number, but they were limited by technology. If you wanted to reach out to audience members to get subscribers, you had to post … Read more
There is some back and forth discussion about how important your follower count is to your success on Twitter. Let’s assume that it’s good to have a lot of followers – after all, it’s better to have them than to not have them, right? The problem is how to actually get people to follow you. … Read more
What did they try to teach us in marketing 101? Segment and understand your audience. Indeed this is one of the fundamental principles of successful business and marketing strategies. How you view, slice and define a segment of the market and its audience can lead to success (or failure), to efficient deployment of resources, and … Read more
Let’s say you’re new to X (formerly Twitter). You might be late to the party, but hey – new businesses are made every day, and you have to start somewhere with your social media marketing, right? The good news is that you don’t have to worry about the things you’ve missed out on. X is … Read more
There are many aspects to a post. From the like opportunities it offers to an audience to the repost potential it has, there are many moving parts to one tweet – which is surprising for something that’s only 280-characters, isn’t it? These shareable components to a tweet are also heavily favoured in the world of … Read more
When you want to listen to music now, or even find new music, you’ve got a ton of options. Through Internet radio and social media, you have access to almost every single artist in the world. Now think back a couple decades to the 90s. If you’re an artist, what are your options for sharing … Read more