X (formerly Twitter) is a powerful tool when combined with the right experiment and analytical techniques to become an integral part of your go-to-market social experimental ground. What you’ll never have to do again: Tweet just because everyone assumes frequency and activity equals effectiveness Stare at a blank calendar and agonize over what message you … Read more
illustration by Mike Trujillo #FIFA: What does a people’s movement sound like? The keyword #FIFA has been discussed by over 309 million people around the world on May 28th alone. For city-level drill down of the #FIFA conversation, go to Fedica’s live hashtag map. Can #FIFA president Sepp Blatter fight off the onslaught of criticism? Fifa … Read more
What do these people have in common? Twitch pro video gamers with followings rivalling cable tv programs Health & diet bloggers with large cult followings and booming ecommerce health products businesses Independent music makers, writers and visual artists with large thriving followings that provide them with star-level publicity and opportunities Youtube fitness and beauty stars … Read more
History has proven that presidential elections can be won by leveraging technology to touch and convert voters. Technology once again will be in the spotlight and play a critical role in determining the outcome of the 2016 election. Political institutions that can leverage the power of new technology platforms to connect to their constituents more effectively … Read more
X (formerly Twitter) should feel like a game. A real game – not some CRM or productivity app dressed up like a game. We are talking about the type of fun adventure that you leap straight to after work without taking your coat off. We live for the idea that working on social media should be … Read more
Persuading venture capitalists and investors in general is just like Nolan’s blockbuster psychological thriller Inception. Art imitates life. You, the entrepreneur needs to subtly place your big idea in the VC’s subconscious mind, and quietly leave so they wake up thinking the idea was theirs all along. Let’s see what lessons we can learn from Leo … Read more
There are hundreds of topics out there that your audience wants to hear about – a treasure trove for the data minded blogger. There has never been an easier time to experiment with being a writer than now. Generations of writers in the past had to be content with very limited feedback prior to writing their book … Read more
imagecredit: nedroid.com What is X (formerly Twitter) but a giant party? Where’s this party? On the internet. Is it a big party? You bet. 300 million plus people on the guest list. Are there beautiful women at this party? Definitely yes. Statistics show that there are, however more men than women at this party. You are … Read more
Why is it so painful to get started on something new? It is a worthwhile question to ask: How do we begin to conquer the slow-to-start beginning of the writer’s day once and for all? The writer’s block in its essential form is about subconscious perfectionism. Let’s examine how to overcome this all too common human … Read more
Credit: Dilbert Why we are drawn to the siren songs of productivity tools and how they lead us away from productivity When you are planning your business processes, how often do you default to the choice of software tools as your first action item? Time and time again efficiency-hunting team end up spending many months, … Read more
You are writing about the wrong topic & You are the wrong writer for the job. Do you like reading articles on entrepreneurial success from cubicle workers? How about investment advice from school teachers? Medical advice from homemakers? You probably saw articles like all of the above in one way or another, and you … Read more
Foolproof Meta-Guide To Finding A Captivating Topic For Your Blog A blank piece of paper is the mortal enemy of writers everywhere. But before you start to write, you must try to understand your audience: those buzzin’ human brains behind the screens: what makes them who they are, and what will resonate with them? If this … Read more
You NEED to know what matters to your followers if you want to be engaged. You can’t keep track of all of your X (formerly Twitter) followers all of the time, keep in mind, your X stream is of those that you are following and not your followers, but Fedica tells you what matters to them … Read more
This is where your Twitter action begins. So much is happening so fast on Twitter and it’s easy to get lost in it all, but the Fedica new Intelligent Publishing will keep you focused on what matters every day. 1. What happened yesterday? Instead of having to go to multiple sources to discover your change in … Read more
How to measure the ROI for a X (formerly Twitter) chat will depend entirely on your goals. Because social media can seem easy or simple, in the sense that you hear people saying “My 12 year old niece is a Facebook expert”, people want the results and the value to be obvious. Unfortunately, the value … Read more
Fedica empowers you to drill down by country, state, and city to see and engage with your followers in the selected region. It can be useful to isolate and assess the followers a specific location if you are wishing to learn more about them or engage with them. To drill down to your followers by … Read more
So many people are giddy about what Apple may be releasing today. What will the new phone do? Are they really going to make something like an iWatch? But did you know it’s being tweeted about in almost 200 cities with the hashtag #AppleLive? Check out all of the #AppleLive details here.
Glasgow is a busy place right now with the Commonwealth Games and the hashtag #Glasgow2014 is where people are talking about it! Here are some of the tweets from the fans (we think it is funny that there were so many tweets about the royal family photobombing people): Here’s a closer look at Prince Harry’s … Read more
Concerts, sporting events, twitter chats, politics… So many hashtags and so much data to analyze – and Fedica can do that. Over in France right now they are all about those hard core cyclists pedalling their way through the Tour De France and people are talking about it all over Twitter with the hashtag #TDF. … Read more
It’s world cup time and Twitter is ablaze with FIFA talk. Let’s look a little deeper into the Twitter followers of some of the teams. 1. The Twitter Handles: Argentina = @Argentina Germany = @DFB_Team 2. Number of Followers: Argentina: 648,000 Germany: 826,000 3. Number of countries represented by the followers: Argentina: 179 Germany: … Read more