Of all of your followers, do you know who your most popular audience-members are? How about industry influencers – do you have any of those in your follower arsenal? Fedica offers you tools to learn more about your followers, but we can only take you so far with analytics. It’s up to you to do … Read more
We’re all familiar with the concept of lead generation – “the initiation of consumer interest or inquiry into products or services.” You can accomplish this in many ways, but let’s face it. This is entrepreneur and small business 101 level stuff. What you may not fully comprehend, however, is that one of your primary sources … Read more
When it comes to the world of social media, time is of the essence. Imagine you’re pouring your heart out on Twitter in a long series of tweets about your business. However, it’s 10 AM – no one is on, so no one hears any news updates from you. While this may be a minor … Read more
UPDATE: Due to Twitter’s rule changes, we have stopped offering the DM campaign function since sending DM in bulk is no longer allowed according to Twitter’s new rules. However, the rest of this blog still applies, in terms of listening to your followers and reaching the right segment and conversing with them, it just has … Read more
X (formerly Twitter) veterans (aka users who were using the site prior to February 2016) will remember how the social site had always worked up until the algorithm rollout. Tweet would fall in line on your feed in time with their posting date. Aside from sponsored tweets and the “here’s what you missed” feature, tweets … Read more
As social media takes center stage in this year’s US presidential elections, we have performed multiple analyses on measuring the social media engagement levels as well as the impact of election debates on social media engagement. Throughout the nomination process, Donald Trump dominated the discussion on social media and he has mastered the use of … Read more
Everyone is wondering if you can edit a post in Twitter. Editing tweets is one of the top requested Twitter features, and while it seems this might not ever happen, (because it’s the nature of Twitter’s platform), what you can do instead is edit your future posts in Twitter! How to edit tweets: 3 ways … Read more
Let’s face it, as much as we love Twitter we are not glued to Twitter 24/7. Maximizing our reach however means we have to be tweeting content when our followers are listening, not when we have free time to tweet. Thus, it is essential that we all have a tweet calendar for the week (or … Read more
The US presidential election has been super exciting this year, not only for US citizens but for the rest of the world too who are following all the twists and turns. Social media, and Twitter especially, have been a big part of this campaign in so many ways: announcements, engagement and even trading barbs between … Read more
Publishing engaging content usually requires multiple stages, it starts with finding relevant and engaging topics, writing the content, then publishing it to the audience. However, we all have busy schedules and can’t Tweet enough content to keep our audience engaged 24/7. So the planning process usually involves writing different content pieces ahead of time then … Read more
Knowing when our followers are listening is very crucial to any social media effort, we obviously don’t want to Tweet when our followers are not online or when they are sleeping! But when is the best time to tweet? we often hear determined answers, “it’s 12:00pm!” or some other time published in a study conducted … Read more
“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.” – Dalai Lama INTRODUCTION With less than a year before the next US Presidential Election, the Democratic and Republican parties are marching towards their respective presidential primaries but on vastly different paths. On the Democrat … Read more
Winning hearts and minds on X – where does each party stand in each province for the 2015 Canadian Election? 1. A quick look at the distribution of the seats between provinces and understanding the key battlegrounds Ontario 121 35.80% BC 42 12.43% Alberta 34 10.06% Quebec 78 23.08% Manitoba 14 4.14% Saskatchewan 14 4.14% Nova Scotia … Read more
Are you eager to start building an audience on X (formerly Twitter) but not 100% sure about the steps that are involved? This blog post is for you. X can produce amazingly effective marketing results for a relatively low cost for your business by distributing and amplifying your marketing message. Perhaps you may think that … Read more
Why do I need to try influencer marketing? Word of mouth marketing is by far the most effective marketing. Influencer marketing is the equivalent of word of mouth marketing on the social web. Influencers are trusted by people in certain niches and their recommendation carry heavyweight with your target customers. We like what Neil Patel … Read more
Are you just beginning to dip your toes into content marketing and a little overwhelmed by the amount of information out there? The modern digital marketing arena can be intimidating to the newcomer and traditional marketers pivoting into this new world. The ecosystem is getting increasingly bigger – more platforms catering to different types of media, … Read more
Content is the currency of web traffic. Content creation and publishing requires significant time investment. Publishing content on the right topic is the single biggest factor to an efficient content marketing strategy. In this infographic, we show you how intelligent publishing can significantly boost the engagement rate on your content. Key tip: Fedica’s Intelligent Publishing dashboard generates … Read more
Click on the Map to see country, province and city level details of the ongoing conversation Here are the current conversations – click on picture for link to original tweet 1. 2. 3. 4. 5. 6. 7. 8.
Greece’s deteriorating fiscal crisis reached a new stage as the referendum proposed by Greece’s Syriza party put an end to the possibility of a fast resolution to the ongoing debt talks. The result of the referendum will have immense economic and geopolitical impact to Greece and a number of members of EU. In this post, we aim … Read more
Greece’s deteriorating fiscal crisis reached new heights as the Referendum proposed by Greece’s Syriza party put an end to the possibility of a fast resolution to the ongoing debt talks. We bring you a selection of the most telling tweets from Europe and North America for both sides of the debate on the current situation. Click on the … Read more