There is some back and forth discussion about how important your follower count is to your success on Twitter. Let’s assume that it’s good to have a lot of followers – after all, it’s better to have them than to not have them, right? The problem is how to actually get people to follow you. … Read more
What did they try to teach us in marketing 101? Segment and understand your audience. Indeed this is one of the fundamental principles of successful business and marketing strategies. How you view, slice and define a segment of the market and its audience can lead to success (or failure), to efficient deployment of resources, and … Read more
Let’s say you’re new to X (formerly Twitter). You might be late to the party, but hey – new businesses are made every day, and you have to start somewhere with your social media marketing, right? The good news is that you don’t have to worry about the things you’ve missed out on. X is … Read more
There are many aspects to a post. From the like opportunities it offers to an audience to the repost potential it has, there are many moving parts to one tweet – which is surprising for something that’s only 280-characters, isn’t it? These shareable components to a tweet are also heavily favoured in the world of … Read more
When you want to listen to music now, or even find new music, you’ve got a ton of options. Through Internet radio and social media, you have access to almost every single artist in the world. Now think back a couple decades to the 90s. If you’re an artist, what are your options for sharing … Read more
Of all of your followers, do you know who your most popular audience-members are? How about industry influencers – do you have any of those in your follower arsenal? Fedica offers you tools to learn more about your followers, but we can only take you so far with analytics. It’s up to you to do … Read more
We’re all familiar with the concept of lead generation – “the initiation of consumer interest or inquiry into products or services.” You can accomplish this in many ways, but let’s face it. This is entrepreneur and small business 101 level stuff. What you may not fully comprehend, however, is that one of your primary sources … Read more
When it comes to the world of social media, time is of the essence. Imagine you’re pouring your heart out on Twitter in a long series of tweets about your business. However, it’s 10 AM – no one is on, so no one hears any news updates from you. While this may be a minor … Read more
UPDATE: Due to Twitter’s rule changes, we have stopped offering the DM campaign function since sending DM in bulk is no longer allowed according to Twitter’s new rules. However, the rest of this blog still applies, in terms of listening to your followers and reaching the right segment and conversing with them, it just has … Read more
X (formerly Twitter) veterans (aka users who were using the site prior to February 2016) will remember how the social site had always worked up until the algorithm rollout. Tweet would fall in line on your feed in time with their posting date. Aside from sponsored tweets and the “here’s what you missed” feature, tweets … Read more
As social media takes center stage in this year’s US presidential elections, we have performed multiple analyses on measuring the social media engagement levels as well as the impact of election debates on social media engagement. Throughout the nomination process, Donald Trump dominated the discussion on social media and he has mastered the use of … Read more
Everyone is wondering if you can edit a post in Twitter. Editing tweets is one of the top requested Twitter features, and while it seems this might not ever happen, (because it’s the nature of Twitter’s platform), what you can do instead is edit your future posts in Twitter! How to edit tweets: 3 ways … Read more
Let’s face it, as much as we love Twitter we are not glued to Twitter 24/7. Maximizing our reach however means we have to be tweeting content when our followers are listening, not when we have free time to tweet. Thus, it is essential that we all have a tweet calendar for the week (or … Read more
The US presidential election has been super exciting this year, not only for US citizens but for the rest of the world too who are following all the twists and turns. Social media, and Twitter especially, have been a big part of this campaign in so many ways: announcements, engagement and even trading barbs between … Read more
Publishing engaging content usually requires multiple stages, it starts with finding relevant and engaging topics, writing the content, then publishing it to the audience. However, we all have busy schedules and can’t Tweet enough content to keep our audience engaged 24/7. So the planning process usually involves writing different content pieces ahead of time then … Read more
Knowing when our followers are listening is very crucial to any social media effort, we obviously don’t want to Tweet when our followers are not online or when they are sleeping! But when is the best time to tweet? we often hear determined answers, “it’s 12:00pm!” or some other time published in a study conducted … Read more
“When you talk, you are only repeating what you already know. But if you listen, you may learn something new.” – Dalai Lama INTRODUCTION With less than a year before the next US Presidential Election, the Democratic and Republican parties are marching towards their respective presidential primaries but on vastly different paths. On the Democrat … Read more
Winning hearts and minds on X – where does each party stand in each province for the 2015 Canadian Election? 1. A quick look at the distribution of the seats between provinces and understanding the key battlegrounds Ontario 121 35.80% BC 42 12.43% Alberta 34 10.06% Quebec 78 23.08% Manitoba 14 4.14% Saskatchewan 14 4.14% Nova Scotia … Read more
Are you eager to start building an audience on X (formerly Twitter) but not 100% sure about the steps that are involved? This blog post is for you. X can produce amazingly effective marketing results for a relatively low cost for your business by distributing and amplifying your marketing message. Perhaps you may think that … Read more
Why do I need to try influencer marketing? Word of mouth marketing is by far the most effective marketing. Influencer marketing is the equivalent of word of mouth marketing on the social web. Influencers are trusted by people in certain niches and their recommendation carry heavyweight with your target customers. We like what Neil Patel … Read more