LinkedIn has become the definitive social network for forming business connections. As a result, we’ve gotten to know the downside of having more people on the platform. It leaves the door wide open to bad sales habits. Some salespeople can’t seem to let go of their spam-style sales tactics, and plenty of them have migrated … Read more
Outreach is necessary to keep a B2B business growing and thriving. Plenty of sales teams do have an aggressive outreach strategy to keep the sales pipeline full. However, approaching a prospect successfully for the first time requires careful consideration. Who is your prospect? What is their business like? What value can you offer them? Those … Read more
What makes content worthy of being shared? It’s got to spark interest, be informative, entertaining or inspiring. When writing a blog, crafting a tweet, or creating a story, it’s understandable to get caught up in brand goals and ROI. You may lose focus on what is the most effective approach to promote a new product … Read more
Is showing up on time at work every day enough to advance us in our careers? Of course not, while having excellent attendance is certainly commendable, it’s not enough. In fact, it’s good to point out that you should be at work every day on time, no less, to begin with. But most importantly, you … Read more
If you are struggling to connect with your customers, you need to optimize your social media marketing efforts to know better who your customers are and which social networks they spend their time on by conducting audience research. Audience research starts with identifying who your ideal customers are. You then need to determine your audience … Read more
What makes a blog post perfect? If we look at popular blog posts that receive many comments and get shared a lot, it’s hard to point the finger at one thing in particular. Rather, it’s the sum of their elements, including the title, opening lines, photo(s), tone, voice, value of the content to your audience, … Read more
What did they try to teach us in marketing 101? Segment and understand your audience. Indeed this is one of the fundamental principles of successful business and marketing strategies. How you view, slice and define a segment of the market and its audience can lead to success (or failure), to efficient deployment of resources, and … Read more
Of all of your followers, do you know who your most popular audience-members are? How about industry influencers – do you have any of those in your follower arsenal? Fedica offers you tools to learn more about your followers, but we can only take you so far with analytics. It’s up to you to do … Read more
Knowing when our followers are listening is very crucial to any social media effort, we obviously don’t want to Tweet when our followers are not online or when they are sleeping! But when is the best time to tweet? we often hear determined answers, “it’s 12:00pm!” or some other time published in a study conducted … Read more
Are you eager to start building an audience on X (formerly Twitter) but not 100% sure about the steps that are involved? This blog post is for you. X can produce amazingly effective marketing results for a relatively low cost for your business by distributing and amplifying your marketing message. Perhaps you may think that … Read more
Why do I need to try influencer marketing? Word of mouth marketing is by far the most effective marketing. Influencer marketing is the equivalent of word of mouth marketing on the social web. Influencers are trusted by people in certain niches and their recommendation carry heavyweight with your target customers. We like what Neil Patel … Read more
Fedica empowers you to drill down by country, state, and city to see and engage with your followers in the selected region. It can be useful to isolate and assess the followers a specific location if you are wishing to learn more about them or engage with them. To drill down to your followers by … Read more
You may already know that the Fedica interactive map tools are great to track and map your followers and growth, but now you can track and map any word, hashtag, account, or phrase! NEW: See everything you get with Twitter analytics for a hashtag or keyword! Did you ever need to track what people were saying … Read more