Let’s face it, as much as we love Twitter we are not glued to Twitter 24/7. Maximizing our reach however means we have to be tweeting content when our followers are listening, not when we have free time to tweet. Thus, it is essential that we all have a tweet calendar for the week (or … Read more
Publishing engaging content usually requires multiple stages, it starts with finding relevant and engaging topics, writing the content, then publishing it to the audience. However, we all have busy schedules and can’t Tweet enough content to keep our audience engaged 24/7. So the planning process usually involves writing different content pieces ahead of time then … Read more
Knowing when our followers are listening is very crucial to any social media effort, we obviously don’t want to Tweet when our followers are not online or when they are sleeping! But when is the best time to tweet? we often hear determined answers, “it’s 12:00pm!” or some other time published in a study conducted … Read more
There are hundreds of topics out there that your audience wants to hear about – a treasure trove for the data minded blogger. There has never been an easier time to experiment with being a writer than now. Generations of writers in the past had to be content with very limited feedback prior to writing their book … Read more
You NEED to know what matters to your followers if you want to be engaged. You can’t keep track of all of your X (formerly Twitter) followers all of the time, keep in mind, your X stream is of those that you are following and not your followers, but Fedica tells you what matters to them … Read more
This is where your Twitter action begins. So much is happening so fast on Twitter and it’s easy to get lost in it all, but the Fedica new Intelligent Publishing will keep you focused on what matters every day. 1. What happened yesterday? Instead of having to go to multiple sources to discover your change in … Read more
How to measure the ROI for a X (formerly Twitter) chat will depend entirely on your goals. Because social media can seem easy or simple, in the sense that you hear people saying “My 12 year old niece is a Facebook expert”, people want the results and the value to be obvious. Unfortunately, the value … Read more
Fedica empowers you to drill down by country, state, and city to see and engage with your followers in the selected region. It can be useful to isolate and assess the followers a specific location if you are wishing to learn more about them or engage with them. To drill down to your followers by … Read more
You may already know that the Fedica interactive map tools are great to track and map your followers and growth, but now you can track and map any word, hashtag, account, or phrase! Did you ever need to track what people were saying about a brand and know where this conversation was taking place? Did … Read more
I would like to take a moment introduce myself as the newest member of the Fedica team! I’m very excited to be joining the team as the Director of Business development. I’ve worked with top brands on digital and social media strategy, which gives me an solid understanding of what really matters. I care about … Read more
Hello, and welcome to the Fedica blog!
We’re here to share tips, tools, guides and insights into how to optimize your favorite social networks. Want to get more followers on Twitter? We’ve got you covered. Can’t understand why your Facebook posts are falling flat? We’ll help with that, too. Curious about the intersection of mobile, location and social? Well so are we!